Universities

Get our best email marketing strategies, tips, tricks, and more specifically for the world of higher education.

  • How to marry online enrollment management with email marketing

    How to marry online enrollment management with email marketing

    Are you looking for ways to improve your online enrollment management? Email marketing is a great way to help recruit and retain students for institutions

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  • How you can build an effective fundraising email template

    How you can build an effective fundraising email template

    Designing fundraising email templates is a valuable skillset that a marketer in higher education needs to work on. That's why we are sharing 5 design tips to keep in mind.

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  • Higher ed: How to use email to grow your online registration

    Higher ed: How to use email to grow your online registration

    Email marketing plays a vital role when trying to increase registration for higher education. Here are 4 tips to help you target Gen Z with your next email campaign.

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  • Best practices for alumni fundraising (plus strategy tips)

    Best practices for alumni fundraising (plus strategy tips)

    Raising funds for universities can be a bear. That’s why we’ve created this guide to help you with some alumni fundraising strategies to drive more donations.

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  • Emma HQ: How EverTrue enhances the Advancement experience

    Emma HQ: How EverTrue enhances the Advancement experience

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  • Customer Case Study: Kansas State University Foundation

    Customer Case Study: Kansas State University Foundation

    Learn how Emma customer Kansas State University Foundation uses Emma to engage alumni, address challenges, and meet their goals.

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  • Your guide to effective email marketing in higher education

    Your guide to effective email marketing in higher education

    Effective email marketing for universities/higher education doesn't have to be complicated. Try these helpful tips to get your strategy off on the right foot.

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  • Emma HQ: Approvals Dashboard 101

    Emma HQ: Approvals Dashboard 101

    From universities to restaurants and franchises, any multi-location business can benefit from using Emma HQ.

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  • 8 Email marketing best practices for higher education

    8 Email marketing best practices for higher education

    Email for higher education audiences is different than marketing for businesses. Here are 8 things that university marketers need to remember when building their campaigns.

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  • Building seamless engagement from admissions to alumni relations

    Building seamless engagement from admissions to alumni relations

    We recently teamed up with our friends at Formstack on a webinar all about using online forms and email to streamline engagement through the student journey.

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  • 3 reasons to join EverTrue at RAISE 2018

    3 reasons to join EverTrue at RAISE 2018

    Join us and hundreds of professionals in Boston for the best advancement event of the summer, RAISE 2018 by EverTrue.

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  • 4 tips to engage alumni more effectively with email

    4 tips to engage alumni more effectively with email

    Here's why a marketing strategy that integrates email with other channels is the best way to nurture alumni from initial invite to event attendance.

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  • How university marketing strategies are evolving

    How university marketing strategies are evolving

    During this panel discussion at our Marketing United conference, experts from Emma, Evertrue, Eventbrite, and Cornell shared top trends, challenges, and strategies for higher ed marketers.

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  • How Central College had their best #GivingTuesday ever

    How Central College had their best #GivingTuesday ever

    Learn how Central College optimized their email marketing strategy for the biggest fundraising day of the year.

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  • 5 college football teams marketers can learn from

    5 college football teams marketers can learn from

    College football teaches us a lot of life lessons about dedication, teamwork, and skyrocketing your email conversion rates. Seriously...

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  • How Texas A&M forms a personal connection with email

    How Texas A&M forms a personal connection with email

    If you’re familiar with the university space, you know that development offices tend to get a bad rap for being overly pushy with alumni. Here's how email is helping Texas A&M combat that perception.

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  • Emails we love: The sports edition

    Emails we love: The sports edition

    See email marketing examples from the professional and college sports teams doing it best in the inbox.

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  • Expert tips from top university marketers

    Expert tips from top university marketers

    University marketers share their best digital marketing tips, from email to brand control across departments.

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  • A major university’s impressive email marketing playbook

    A major university’s impressive email marketing playbook

    Using Emma’s robust analytics, their team has been able to use data to inform every choice they make about their email campaigns – and they’re getting championship-level results because of it!

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  • What universities should look for in an email platform

    What universities should look for in an email platform

    Email is a vital channel for admissions, fundraising, ticket sales, departmental news, student life — you name it. But all that email can sometimes lead to an overly complicated program...

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