Universities
Get our best email marketing strategies, tips, tricks, and more specifically for the world of higher education.
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Read ArticleHow to marry online enrollment management with email marketing
Are you looking for ways to improve your online enrollment management? Email marketing is a great way to help recruit and retain students for institutions
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Read ArticleHow you can build an effective fundraising email template
Designing fundraising email templates is a valuable skillset that a marketer in higher education needs to work on. That's why we are sharing 5 design tips to keep in mind.
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Read ArticleHigher ed: How to use email to grow your online registration
Email marketing plays a vital role when trying to increase registration for higher education. Here are 4 tips to help you target Gen Z with your next email campaign.
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Read ArticleBest practices for alumni fundraising (plus strategy tips)
Raising funds for universities can be a bear. That’s why we’ve created this guide to help you with some alumni fundraising strategies to drive more donations.
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Read ArticleEmma HQ: How EverTrue enhances the Advancement experience
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Read ArticleCustomer Case Study: Kansas State University Foundation
Learn how Emma customer Kansas State University Foundation uses Emma to engage alumni, address challenges, and meet their goals.
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Read ArticleYour guide to effective email marketing in higher education
Effective email marketing for universities/higher education doesn't have to be complicated. Try these helpful tips to get your strategy off on the right foot.
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Read ArticleEmma HQ: Approvals Dashboard 101
From universities to restaurants and franchises, any multi-location business can benefit from using Emma HQ.
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Read Article8 Email marketing best practices for higher education
Email for higher education audiences is different than marketing for businesses. Here are 8 things that university marketers need to remember when building their campaigns.
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Read ArticleBuilding seamless engagement from admissions to alumni relations
We recently teamed up with our friends at Formstack on a webinar all about using online forms and email to streamline engagement through the student journey.
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Read Article3 reasons to join EverTrue at RAISE 2018
Join us and hundreds of professionals in Boston for the best advancement event of the summer, RAISE 2018 by EverTrue.
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Read Article4 tips to engage alumni more effectively with email
Here's why a marketing strategy that integrates email with other channels is the best way to nurture alumni from initial invite to event attendance.
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Read ArticleHow university marketing strategies are evolving
During this panel discussion at our Marketing United conference, experts from Emma, Evertrue, Eventbrite, and Cornell shared top trends, challenges, and strategies for higher ed marketers.
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Read ArticleHow Central College had their best #GivingTuesday ever
Learn how Central College optimized their email marketing strategy for the biggest fundraising day of the year.
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Read Article5 college football teams marketers can learn from
College football teaches us a lot of life lessons about dedication, teamwork, and skyrocketing your email conversion rates. Seriously...
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Read ArticleHow Texas A&M forms a personal connection with email
If you’re familiar with the university space, you know that development offices tend to get a bad rap for being overly pushy with alumni. Here's how email is helping Texas A&M combat that perception.
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Read ArticleEmails we love: The sports edition
See email marketing examples from the professional and college sports teams doing it best in the inbox.
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Read ArticleExpert tips from top university marketers
University marketers share their best digital marketing tips, from email to brand control across departments.
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Read ArticleA major university’s impressive email marketing playbook
Using Emma’s robust analytics, their team has been able to use data to inform every choice they make about their email campaigns – and they’re getting championship-level results because of it!
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Read ArticleWhat universities should look for in an email platform
Email is a vital channel for admissions, fundraising, ticket sales, departmental news, student life — you name it. But all that email can sometimes lead to an overly complicated program...
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