Universities
Get our best email marketing strategies, tips, tricks, and more specifically for the world of higher education.
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Why Emma works for universities
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RAISE 2020: The New School case study
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Emotion behind email: How to manage challenging messages in a challenging time
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EmmaU virtual backgrounds made for you
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How to marry SMS and email marketing, and make it work for you
Review the benefits of SMS marketing and how you can incorporate text messages into your next email marketing campaign.
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How to marry online enrollment management with email marketing
Are you looking for ways to improve your online enrollment management? Email marketing is a great way to help recruit and retain students for institutions
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How you can build an effective fundraising email template
Designing fundraising email templates is a valuable skillset that a marketer in higher education needs to work on. That's why we are sharing 5 design tips to keep in mind.
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Higher ed: How to use email to grow your online registration
Email marketing plays a vital role when trying to increase registration for higher education. Here are 4 tips to help you target Gen Z with your next email campaign.
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Best practices for alumni fundraising (plus strategy tips)
Raising funds for universities can be a bear. That’s why we’ve created this guide to help you with some alumni fundraising strategies to drive more donations.
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Emma HQ: How EverTrue enhances the Advancement experience
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Customer Case Study: Kansas State University Foundation
Learn how Emma customer Kansas State University Foundation uses Emma to engage alumni, address challenges, and meet their goals.
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Your guide to effective email marketing in higher education
Effective email marketing for universities/higher education doesn't have to be complicated. Try these helpful tips to get your strategy off on the right foot.
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Emma HQ: Approvals Dashboard 101
From universities to restaurants and franchises, any multi-location business can benefit from using Emma HQ.
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8 Email marketing best practices for higher education
Email for higher education audiences is different than marketing for businesses. Here are 8 things that university marketers need to remember when building their campaigns.
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Building seamless engagement from admissions to alumni relations
We recently teamed up with our friends at Formstack on a webinar all about using online forms and email to streamline engagement through the student journey.
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3 reasons to join EverTrue at RAISE 2018
Join us and hundreds of professionals in Boston for the best advancement event of the summer, RAISE 2018 by EverTrue.
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4 tips to engage alumni more effectively with email
Here's why a marketing strategy that integrates email with other channels is the best way to nurture alumni from initial invite to event attendance.
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How university marketing strategies are evolving
During this panel discussion at our Marketing United conference, experts from Emma, Evertrue, Eventbrite, and Cornell shared top trends, challenges, and strategies for higher ed marketers.
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How Central College had their best #GivingTuesday ever
Learn how Central College optimized their email marketing strategy for the biggest fundraising day of the year.
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5 college football teams marketers can learn from
College football teaches us a lot of life lessons about dedication, teamwork, and skyrocketing your email conversion rates. Seriously...
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