Engage | Emma Email Marketing Blog

Efficiently build and execute ongoing campaigns that keep your brand top of mind.

  • How Texas A&M forms a personal connection with email

    How Texas A&M forms a personal connection with email

    If you’re familiar with the university space, you know that development offices tend to get a bad rap for being overly pushy with alumni. Here's how email is helping Texas A&M combat that perception.

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  • Podcast: How is email marketing evolving?

    Podcast: How is email marketing evolving?

    Neil Hughes of the The Tech Blog Writer Podcast talks about the biggest challenges for modern marketers with Colby Cavanaugh, SVP of Marketing at Emma.

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  • Checklist: What's missing from your email strategy?

    Checklist: What's missing from your email strategy?

    With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks when it comes to your email marketing.

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  • What’s the secret weapon for digital marketers? Direct mail.

    What’s the secret weapon for digital marketers? Direct mail.

    A few tips to help you create a great email marketing + direct mail campaign that reaches your audience both on and offline.

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  • 7 ideas to boost email engagement

    7 ideas to boost email engagement

    Blanking on how to get more opens and clicks on your next email campaign? We've all been there. Luckily, there’s a never-ending amount of ways to spruce up your email marketing efforts.

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  • How to write a great email subject line

    How to write a great email subject line

    Quick tips for writing the best email subject lines and getting higher open rates.

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  • Moving beyond the basics of email automation

    Moving beyond the basics of email automation

    You have the email automation essentials (like welcome and birthday messages) down. Now, let's explore more advanced automation capabilities and what they can mean for their business.

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  • 4 marketing psychology tips to use in your next campaign

    4 marketing psychology tips to use in your next campaign

    Use marketing psychology to amp up your email strategy and get bigger results in the inbox.

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  • 5 major challenges franchise email marketers face

    5 major challenges franchise email marketers face

    Franchise email marketers know that their job comes with a set of unique challenges.

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  • Not trying to sell? Here's what you send

    Not trying to sell? Here's what you send

    Since not every email marketer sends to their audience with the goal of generating sales, here are best practices for any situation you might find yourself in.

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  • 4 simple ways to boost email engagement

    4 simple ways to boost email engagement

    Has your subscriber engagement experienced a bit of a dip? Here are a few of our favorite go-to strategies when our email audience needs a bit of a nudge.

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  • How to use data and email to turn guests into regulars

    How to use data and email to turn guests into regulars

    Here’s how integrating your guest data with email marketing can help you turn first-time guests into loyal brand advocates for life.

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  • Email showdown: Greetabl vs. Bouqs

    Email showdown: Greetabl vs. Bouqs

    Since both companies have high stakes in Valentine's Day, I thought it’d be interesting to see who really brought it in the inbox.

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  • Why is my email going to the spam folder?

    Why is my email going to the spam folder?

    There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox. Spam algorithms are one of the more arcane elements of the...

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  • 7 irresistible win-back emails

    7 irresistible win-back emails

    After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort...

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  • Email showdown: Postmates vs. Grubhub

    Email showdown: Postmates vs. Grubhub

    As far as I’m concerned, one of the greatest marvels of modern human existence is the fact that almost anywhere, whenever I want, I can click a few buttons and have a cheeseburger delivered to my...

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  • Learn how to win the inbox in our latest guide

    Learn how to win the inbox in our latest guide

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  • The Escape Game's brilliant email strategy

    The Escape Game's brilliant email strategy

    Ever wanted to solve million dollar heists, decode secret service missions, or navigate through prison passageways? Turns out, you can! But here’s the catch: You only have an hour to complete...

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  • Email showdown: Fitbit vs. Misfit

    Email showdown: Fitbit vs. Misfit

    A fitness tracker showdown felt especially appropriate for kicking off the new year – after all, have you seen all the new faces at the gym these past couple weeks? Fitness trackers have blown up...

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  • How to beat inbox fatigue in the new year

    How to beat inbox fatigue in the new year

    The holidays are over – now, how do you keep your inbox-weary email subscribers around for the long haul?

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