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  • Appropriation vs. Appreciation

    Appropriation vs. Appreciation

    It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • Email Was a Lifeline For Higher Ed in 2020

    Email Was a Lifeline For Higher Ed in 2020

    With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.

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  • Campaign Monitor Presents: 2021 Global Benchmarks

    Campaign Monitor Presents: 2021 Global Benchmarks

    Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!

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  • Why restaurants should test email content right now (and how)

    Why restaurants should test email content right now (and how)

    Restaurant A/B testing is an absolute must as restaurants continue navigating COVID-19. Here's what you need to know to get started.

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  • 5 emails restaurants should send during the COVID-19 pandemic

    5 emails restaurants should send during the COVID-19 pandemic

    Now more than ever, restaurants need to build customer loyalty and increase sales. Discover how email marketing can help your business during the pandemic.

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  • 3 effective nonprofit newsletter template examples

    3 effective nonprofit newsletter template examples

    Creating your nonprofit's email newsletter doesn’t have to be time consuming. Check out these three template samples and build a great newsletter today.

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  • 10 tips for email landing pages that convert

    10 tips for email landing pages that convert

    Find out how building email landing pages can help marketing campaigns and increase conversion rates.

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  • Emma's 2020 year in review

    Emma's 2020 year in review

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  • Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.

    Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.

    Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT

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  • The email design process: Q&A with Emma’s Art Director, Tylor Loposser

    The email design process: Q&A with Emma’s Art Director, Tylor Loposser

    Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.

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  • 5 of our favorite welcome journeys for universities

    5 of our favorite welcome journeys for universities

    Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here to answer those questions.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

    Get a Demo
  • Turning an idea into a purposeful mission

    Turning an idea into a purposeful mission

    Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

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  • Emails we love: The holiday edition

    Emails we love: The holiday edition

    Emma shares emails we love to get you in the spirit for email marketing during the holiday season.

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  • The official deliverability checklist for 2020 holiday marketing

    The official deliverability checklist for 2020 holiday marketing

    Keep this email deliverability checklist handy to remember these best practices and reach your audience when it matters most during the 2020 holiday marketing season.

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  • Introducing: The 2020 Higher Ed Email Benchmark Report

    Introducing: The 2020 Higher Ed Email Benchmark Report

    We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

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  • How to reach and engage alumni with email marketing

    How to reach and engage alumni with email marketing

    With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.

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  • Selligent joins CM Group family of brands

    Selligent joins CM Group family of brands

    We're excited to officially welcome a newcomer to the CM Group family of brands.

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  • Survey says quality over quantity: Key takeaways from our subscribers

    Survey says quality over quantity: Key takeaways from our subscribers

    A behind-the-scenes look at Emma's newsletter survey results

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  • The only one in the room: Being a Black woman in marketing

    The only one in the room: Being a Black woman in marketing

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  • What's new with Emma?

    What's new with Emma?

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