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  • The 8 essential components of a successful email

    The 8 essential components of a successful email

    Which components of email are crucial for a successful campaign? Read on and learn how to craft a great email.

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  • 4 Effective newsletter templates to jumpstart your campaign

    4 Effective newsletter templates to jumpstart your campaign

    Looking to make your next email newsletter campaign outstanding? This blog looks at four examples of great newsletter templates, plus offers tips on putting together your own.

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  • Strategy: Get better results by adding multimedia to your email

    Strategy: Get better results by adding multimedia to your email

    Should you include multimedia email in your marketing? Learn how crafting content with various media formats affects performance metrics.

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  • 5 Best email marketing training courses to try today

    5 Best email marketing training courses to try today

    Don’t get lost in the sea of email marketing courses online. We’ve got the top five trainings you can take to improve your email marketing strategy today.

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  • Tips and tricks on when to use email marketing

    Tips and tricks on when to use email marketing

    Do you have an announcement but you’re not sure how to spread the news to your audience? Look no further. Check out this guide and learn about when to use email marketing.

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  • 4 Fitness marketing strategies to boost membership

    4 Fitness marketing strategies to boost membership

    Fitness marketing strategy is all about increasing enrollment. Check out these four tips to start boosting your memberships today.

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  • A guide to digital marketing for franchises

    A guide to digital marketing for franchises

    Are you new to the world of digital marketing for franchises, and you’re not sure where to start? Read this comprehensive guide and make your campaigns stand out.

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  • Our favorite announcement emails and tips for your own

    Our favorite announcement emails and tips for your own

    Do you need to create an engaging announcement email for your marketing campaign? Check out this guide and get inspired by some great examples.

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  • The importance of email marketing in 2020 and why you should care

    The importance of email marketing in 2020 and why you should care

    The importance of email marketing will only continue to grow in 2020 and beyond. Find out why.

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  • 4 Ways to create colorful emails your subscribers love

    4 Ways to create colorful emails your subscribers love

    Want to use colorful emails to boost your click rates and conversions? This blog looks at colorful email examples that pop.

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  • 2020 health and wellness business trends you need to know

    2020 health and wellness business trends you need to know

    Health and wellness companies work in a complex, constantly changing industry. Know what customers want by checking out these health and wellness business trends for 2020.

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  • How to develop a franchise marketing strategy

    How to develop a franchise marketing strategy

    Are you trying to develop a franchise marketing strategy that works? You’ve found the right resource. Read our comprehensive, step-by-step plan.

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  • Making a balanced fitness social media marketing strategy

    Making a balanced fitness social media marketing strategy

    When you’re in the fitness industry, social media is a valuable tool. Here’s a guide to building your own strategy (with some professional examples to inspire you)

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  • Emails We Love: Thanksgiving Feast

    Emails We Love: Thanksgiving Feast

    Our team is divided on whether to call it "stuffing" or "dressing," but we can definitely agree on which Thanksgiving emails win the inbox.

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  • 3 Reasons why you should create personal trainer emails + tips

    3 Reasons why you should create personal trainer emails + tips

    Personal trainer emails are more than a sales pitch. They help you build trust and authority with your customers. Still not convinced? Here are three reasons why you need them.

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  • How to build your best fitness franchise marketing strategy yet

    How to build your best fitness franchise marketing strategy yet

    Your fitness franchise may have a lot to offer, but you need the right marketing strategy to reach your audience. We’ve got tips to help you build (or rebuild) your strategy.

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  • How to marry your email marketing and fitness scheduling software

    How to marry your email marketing and fitness scheduling software

    Need help marrying your fitness scheduling software with your email marketing efforts? Give one of these five integrations a try. They'll help you when it matters most.

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  • How to promote and boost your fitness class schedule through email

    How to promote and boost your fitness class schedule through email

    Don't spam your email list with your fitness class schedule. Instead, cleverly add it to your email marketing campaigns. Here are four ideas to get you started.

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  • 3 Ways to cultivate monthly donors via email

    3 Ways to cultivate monthly donors via email

    How many of your donors made one-time gifts? How many are contributing monthly? Now think about how nice it would be if you could turn some of those one-time donors into recurring monthly donors.

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  • Email 101: How to build an email list from scratch

    Email 101: How to build an email list from scratch

    Ever wondered how to build an email list from scratch? We’ve got everything you need to know.

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  • 4 Ways to get started with franchise advertising programs

    4 Ways to get started with franchise advertising programs

    With so many franchise advertising programs out there, it’s hard to know which works best. If you’re not sure where to start, check out these four recommendations.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • Everything you need to know about marketing software for emerging franchises

    Everything you need to know about marketing software for emerging franchises

    For emerging franchises, every decision is critical for future growth. Here are some tips on picking the right software to support your company’s growth and expansion.

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  • 14 Tips on writing effective email links

    14 Tips on writing effective email links

    Words, colors, placement—all these things matter. Learn how to make an irresistible email link.

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  • Content tips: Strategies on how to title an email

    Content tips: Strategies on how to title an email

    Do you know how to title an email? Here are useful best practices to follow when creating subject lines for your marketing campaigns.

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  • 21 Steps to send professional looking emails

    21 Steps to send professional looking emails

    Use these tips to send professional looking emails like the big brands in your inbox.

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  • Inside the Inbox: Marketing Profs’ Ann Handley reveals her favorite emails

    Inside the Inbox: Marketing Profs’ Ann Handley reveals her favorite emails

    Let's take a look inside the inbox of Ann Handley, Marketing Profs' self-proclaimed "content bossypants."

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  • How to drive organic traffic to your email list

    How to drive organic traffic to your email list

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  • Trick-or-Treat: Halloween, Inbox Edition

    Trick-or-Treat: Halloween, Inbox Edition

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  • Email deliverability do’s and don’ts for the holiday season

    Email deliverability do’s and don’ts for the holiday season

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  • 3 Things your small business can do to flex powerful marketing muscles [with examples]

    3 Things your small business can do to flex powerful marketing muscles [with examples]

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  • All you need to know about formatting email for mobile devices

    All you need to know about formatting email for mobile devices

    Formatting email for mobile devices is essential and no longer an option for most email campaigns. Here’s how to make emails mobile-friendly and mobile-responsive.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • 10 Event invitation email examples that win the inbox

    10 Event invitation email examples that win the inbox

    As a marketing tool, event invitation email examples are essential because this type of content is unmatched at providing support for concerts, conferences, and more.

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  • Email whitelisting: A best practices and how-to guide

    Email whitelisting: A best practices and how-to guide

    Contrary to many gurus, email whitelisting isn't a dead practice. In order to avoid being marked as spam, you need to be practicing these 4 email whitelisting best practices.

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  • How to craft a B2C email marketing strategy that hits your goals

    How to craft a B2C email marketing strategy that hits your goals

    Revamping your B2C email marketing strategy doesn't have to be hard. Make sure you are reaching your readers and fulfilling their needs by implementing these 3 best practices.

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  • Inspiration: Fall newsletter templates to inspire your autumn campaigns

    Inspiration: Fall newsletter templates to inspire your autumn campaigns

    Autumn and winter email campaigns are not always about the big seasonal sales. Explore these fall newsletter templates to add some variety into your holiday campaigns.

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  • 9 Easy ways to improve your email deliverability

    9 Easy ways to improve your email deliverability

    As email marketers, thinking of how to improve your email deliverability should be second nature. Here’s the lowdown on email deliverability, plus best practices to follow.

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  • The truth about using emojis in email subject lines

    The truth about using emojis in email subject lines

    Emojis in email subject lines are becoming more common. Learn more about their benefits and how you can use them effectively to increase your open rates.

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  • A modern take on how to measure email marketing ROI

    A modern take on how to measure email marketing ROI

    Marketers need to learn how to measure email marketing ROI to know if campaigns are performing well. These metrics will help you keep up with the latest marketing trends.

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  • Inspiration: The best e-commerce email subject lines of 2019

    Inspiration: The best e-commerce email subject lines of 2019

    Need help crafting ecommerce email subject lines that perform? We've got 3 tips to help you craft great subject lines as well as several noteworthy examples for you to borrow.

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  • The ultimate guide to using testimonials in email marketing

    The ultimate guide to using testimonials in email marketing

    Using testimonials in email marketing is a powerful tool that is often overlooked. Need some help with creative ways to add them in? We've got 3 to get you started!

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