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  • Why email deliverability matters: Protecting your sender reputation

    Why email deliverability matters: Protecting your sender reputation

    Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability is always improving.

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  • 5 tips to keep customer experience at the forefront of your email strategy

    5 tips to keep customer experience at the forefront of your email strategy

    Learn how understanding how your customers prefer to experience their favorite brands and services will continue to be key for successful automation strategies, especially as we begin 2022.

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  • Emma’s 2021 year in review

    Emma’s 2021 year in review

    Email marketing helped businesses manage the balance between in-person and virtual life this year. Read how we faced the nuances of 2021.

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  • Subject lines to steal this holiday season

    Subject lines to steal this holiday season

    Emma shares 5 holiday email subject lines guaranteed to light up subscriber inboxes all holiday season long.

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  • Santa's holiday guide to list segmentation

    Santa's holiday guide to list segmentation

    Emma walks through everything you need to know about audience segmentation for your email marketing strategy this holiday season.

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  • Fall inspired email templates you need now

    Fall inspired email templates you need now

    Autumn and winter email campaigns are not always about the big seasonal sales. Explore these fall newsletter templates to add some variety into your holiday campaigns.

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  • Deliverability Insights: Debunking Deliverability Myths

    Deliverability Insights: Debunking Deliverability Myths

    Deliverability sounds a lot scarier than it actually is. In this article, we debunk the scary myths that are often to blame for the misconceptions about deliverability.

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  • Giving Tuesday 2021: 10 tips for email success

    Giving Tuesday 2021: 10 tips for email success

    Giving Tuesday is around the corner and non-profit email sends are more important now than any other time of year. But, with these email writing tips on-hand, your messages are sure to stand out.

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  • 5 ways to up your email engagement on the fly

    5 ways to up your email engagement on the fly

    Here's 5 simple methods you can use today to increase subscriber engagement and gain quick wins without making sweeping updates or changes to existing journeys.

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  • Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season

    Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season

    Here are our deliverability recommendations for email senders as they prepare for Apple's Mail Privacy Protection during the 2021 holiday season.

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  • Introducing Email Academy — a free learning platform for marketers

    Introducing Email Academy — a free learning platform for marketers

    We've got a new resource to share with you! Email Academy, a free online resource for marketers to level up their email marketing skills, brought to you by Campaign Monitor.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • A Guide to navigating Apple’s email data privacy

    A Guide to navigating Apple’s email data privacy

    Emma provides an overview of Apple’s Mail Privacy Protection and explains how the evolving data privacy landscape will impact digital marketing.

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  • 2021 holiday marketing preparedness guide

    2021 holiday marketing preparedness guide

    The results are in: To provide insight about what marketers are planning for holiday season 2021, Emma conducted an email marketing survey across a variety of organizations.

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  • Why Black people are top consumers but lack wealth

    Why Black people are top consumers but lack wealth

    Marketers want people to buy, but we want our products and services to improve the lives of the people who use them. Where does this financial discrepancy lie in the Black Community?

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  • Deliverability Insights: What is BIMI and what you need to know about it

    Deliverability Insights: What is BIMI and what you need to know about it

    Dive into BIMI and its implementation requirements, then learn how Emma customers can get jump start this effort by authenticating their emails with DKIM and DMARC.

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  • 3 features your fitness brand needs in an ESP

    3 features your fitness brand needs in an ESP

    Every email sent is another opportunity to stay both relevant and genuine to their lifestyle. This is where the magic of a quality ESP comes into play.

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  • Deliverability Insights: Helping your emails land in the inbox

    Deliverability Insights: Helping your emails land in the inbox

    If you're wondering about the differences between Email Deliverability and Email Delivery, this month's Deliverability Insights article is for you.

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  • Leading a diverse and inclusive marketing team

    Leading a diverse and inclusive marketing team

    You want a more diverse team. So how do you lead that team in a way that promotes equity and success? Here’s how.

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  • How employers abuse minorities in white spaces

    How employers abuse minorities in white spaces

    Companies without an evolving Diversity, Equity, and Inclusion core can cause harm to their employees. Here’s how.

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  • Getting back to The Office

    Getting back to The Office

    We asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest...

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  • Emails we love: Pride Edition

    Emails we love: Pride Edition

    June is finally here and while the weather is hot, these emails are even hotter...

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • Deliverability Insights: Common email authentication protocols

    Deliverability Insights: Common email authentication protocols

    An overview of the common email authentication protocols and what steps an email sender can take to help their emails reach their audience.

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  • How to use forms without landing in the spam folder

    How to use forms without landing in the spam folder

    Before adding forms to your marketing toolbox, be sure you understand the best uses of them in email campaigns and how to stay out of the spam folder.

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  • Why DEI is a key differentiator for your marketing strategy

    Why DEI is a key differentiator for your marketing strategy

    71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy.

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  • Drive urgency with LiveTimer in your email

    Drive urgency with LiveTimer in your email

    Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results.

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  • Increase open rates with this tip from Hollywood

    Increase open rates with this tip from Hollywood

    If your subject lines tell the whole story, subscribers may not see a reason to open the email. Follow these email best practices to increase opens.

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  • What's new with Emma?

    What's new with Emma?

    April 2021 Updates

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  • How to re-engage bored email subscribers

    How to re-engage bored email subscribers

    If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens.

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  • How to grow a nonprofit email list and reap the rewards

    How to grow a nonprofit email list and reap the rewards

    Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.

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  • Diversity recruiting: is your company a changemaker?

    Diversity recruiting: is your company a changemaker?

    Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.

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  • Build your email marketing with social proof

    Build your email marketing with social proof

    Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

    Get a Demo
  • How to build brand awareness with email marketing

    How to build brand awareness with email marketing

    Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.

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  • What's new with Emma?

    What's new with Emma?

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  • How to acquire customers using email automation

    How to acquire customers using email automation

    Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.

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  • The value of an automated email welcome series

    The value of an automated email welcome series

    Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.

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  • Appropriation vs. appreciation

    Appropriation vs. appreciation

    It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.

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  • Email was a lifeline for higher ed in 2020

    Email was a lifeline for higher ed in 2020

    With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.

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  • Campaign Monitor presents: 2021 global benchmarks

    Campaign Monitor presents: 2021 global benchmarks

    Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!

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  • Why restaurants should test email content right now (and how)

    Why restaurants should test email content right now (and how)

    Restaurant A/B testing is an absolute must as restaurants continue navigating COVID-19. Here's what you need to know to get started.

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  • 5 emails restaurants should send during the COVID-19 pandemic

    5 emails restaurants should send during the COVID-19 pandemic

    Now more than ever, restaurants need to build customer loyalty and increase sales. Discover how email marketing can help your business during the pandemic.

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