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Get our best email marketing tips, strategies, and examples.
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Read ArticleWhy email deliverability matters: Protecting your sender reputation
Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability is always improving.
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Read Article5 tips to keep customer experience at the forefront of your email strategy
Learn how understanding how your customers prefer to experience their favorite brands and services will continue to be key for successful automation strategies, especially as we begin 2022.
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Read ArticleEmma’s 2021 year in review
Email marketing helped businesses manage the balance between in-person and virtual life this year. Read how we faced the nuances of 2021.
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Read ArticleSubject lines to steal this holiday season
Emma shares 5 holiday email subject lines guaranteed to light up subscriber inboxes all holiday season long.
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Read ArticleSanta's holiday guide to list segmentation
Emma walks through everything you need to know about audience segmentation for your email marketing strategy this holiday season.
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Read ArticleFall inspired email templates you need now
Autumn and winter email campaigns are not always about the big seasonal sales. Explore these fall newsletter templates to add some variety into your holiday campaigns.
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Read ArticleDeliverability Insights: Debunking Deliverability Myths
Deliverability sounds a lot scarier than it actually is. In this article, we debunk the scary myths that are often to blame for the misconceptions about deliverability.
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Read ArticleGiving Tuesday 2021: 10 tips for email success
Giving Tuesday is around the corner and non-profit email sends are more important now than any other time of year. But, with these email writing tips on-hand, your messages are sure to stand out.
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Read Article5 ways to up your email engagement on the fly
Here's 5 simple methods you can use today to increase subscriber engagement and gain quick wins without making sweeping updates or changes to existing journeys.
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Read ArticleDeliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season
Here are our deliverability recommendations for email senders as they prepare for Apple's Mail Privacy Protection during the 2021 holiday season.
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Read ArticleIntroducing Email Academy — a free learning platform for marketers
We've got a new resource to share with you! Email Academy, a free online resource for marketers to level up their email marketing skills, brought to you by Campaign Monitor.
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Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
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Read ArticleA Guide to navigating Apple’s email data privacy
Emma provides an overview of Apple’s Mail Privacy Protection and explains how the evolving data privacy landscape will impact digital marketing.
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Read Article2021 holiday marketing preparedness guide
The results are in: To provide insight about what marketers are planning for holiday season 2021, Emma conducted an email marketing survey across a variety of organizations.
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Read ArticleWhy Black people are top consumers but lack wealth
Marketers want people to buy, but we want our products and services to improve the lives of the people who use them. Where does this financial discrepancy lie in the Black Community?
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Read ArticleDeliverability Insights: What is BIMI and what you need to know about it
Dive into BIMI and its implementation requirements, then learn how Emma customers can get jump start this effort by authenticating their emails with DKIM and DMARC.
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Read Article3 features your fitness brand needs in an ESP
Every email sent is another opportunity to stay both relevant and genuine to their lifestyle. This is where the magic of a quality ESP comes into play.
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Read ArticleDeliverability Insights: Helping your emails land in the inbox
If you're wondering about the differences between Email Deliverability and Email Delivery, this month's Deliverability Insights article is for you.
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Read ArticleLeading a diverse and inclusive marketing team
You want a more diverse team. So how do you lead that team in a way that promotes equity and success? Here’s how.
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Read ArticleHow employers abuse minorities in white spaces
Companies without an evolving Diversity, Equity, and Inclusion core can cause harm to their employees. Here’s how.
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Read ArticleGetting back to The Office
We asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest...
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Read ArticleEmails we love: Pride Edition
June is finally here and while the weather is hot, these emails are even hotter...
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Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
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Read ArticleDeliverability Insights: Common email authentication protocols
An overview of the common email authentication protocols and what steps an email sender can take to help their emails reach their audience.
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Read ArticleHow to use forms without landing in the spam folder
Before adding forms to your marketing toolbox, be sure you understand the best uses of them in email campaigns and how to stay out of the spam folder.
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Read ArticleWhy DEI is a key differentiator for your marketing strategy
71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy.
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Read ArticleDrive urgency with LiveTimer in your email
Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results.
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Read ArticleIncrease open rates with this tip from Hollywood
If your subject lines tell the whole story, subscribers may not see a reason to open the email. Follow these email best practices to increase opens.
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Read ArticleWhat's new with Emma?
April 2021 Updates
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Read ArticleHow to re-engage bored email subscribers
If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens.
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Read ArticleHow to grow a nonprofit email list and reap the rewards
Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.
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Read ArticleDiversity recruiting: is your company a changemaker?
Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.
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Read ArticleBuild your email marketing with social proof
Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.
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Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
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Read ArticleHow to build brand awareness with email marketing
Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.
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Read ArticleWhat's new with Emma?
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Read ArticleHow to acquire customers using email automation
Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.
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Read ArticleThe value of an automated email welcome series
Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.
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Read ArticleAppropriation vs. appreciation
It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.
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Read ArticleEmail was a lifeline for higher ed in 2020
With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.
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Read ArticleCampaign Monitor presents: 2021 global benchmarks
Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!
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Read ArticleWhy restaurants should test email content right now (and how)
Restaurant A/B testing is an absolute must as restaurants continue navigating COVID-19. Here's what you need to know to get started.
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Read Article5 emails restaurants should send during the COVID-19 pandemic
Now more than ever, restaurants need to build customer loyalty and increase sales. Discover how email marketing can help your business during the pandemic.
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