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Get our best email marketing tips, strategies, and examples.
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Read ArticleHow to create creative email campaigns that get results
Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.
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Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
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Read Article6 email engagement metrics you should be tracking in every send
With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.
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Read ArticleEmmaU virtual backgrounds made for you
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Read ArticleThe best email newsletters to pay attention to in 2020
Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.
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Read ArticleEmail automation workflows: Understanding the how and the why
Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.
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Read ArticleHow to avoid the spam folder and build your sender reputation
Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.
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Read ArticleHow to write effective and genuine customer appreciation emails
Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.
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Read ArticleContent marketing 101: How to write blog posts that convert
Here’s how to write blog posts that convert and win hearts.
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Read ArticleThe basics of triggered emails (with examples)
Use these triggered email examples as inspiration for your workflows.
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Read ArticleLead nurturing 101: Why it's important and what you need to know
Here’s everything you need to know about using email for lead nurturing.
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Read ArticleEverything you need to know about email open rates
Here’s everything marketers need to know about email open rates for 2020.
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Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
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Read ArticleWhy you should never send image-only emails
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Read Article4 video marketing statistics that will change the game
If you feel apprehensive about video marketing, check out these 26 statistics today.
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Read ArticleRevisiting influencer marketing and its effectiveness: What you need to know
Not sure how effective influencer marketing truly is? Here's everything you need to know to get started.
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Read Article5 Ways to get more people to subscribe to your emails
Not sure where to start when trying to grow your email list? Try these five best practices and get more people subscribed to your emails.
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Read ArticleHow to write a follow-up email that gets responses
Not seeing great metrics come from your email campaigns? Consider adding follow-up emails to your strategy. Here are four tips to writing great follow ups.
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Read ArticleOptimize your lead gen strategy with our improved Signup Form builder
Signup forms are one of the top tools that help marketers boost their audience. Take a look at the improvements Emma has made to help you with your audience growth strategy.
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Read Article6 Email newsletter design best practices to boost engagement
Email newsletter design best practices are there to help you create the most engaging email possible. Not sure where to start? Here are six best practices you need to know.
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Read ArticleEmail design trends and inspiration for 2020
If you’re looking for the best email design inspiration to elevate your digital campaigns, look no further. Check out these tips and trends for 2020.
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Read Article6 Testing best practices and ideas for your email marketing
Looking to craft better email marketing campaigns? A/B testing and quality assurance checks could change your game completely. Check out these six email testing best practices.
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Read Article10 Creative tips for effective email subject lines for sales
It can be challenging to write email subject lines for sales that don’t sound pushy – but it’s not impossible. Try these tips and connect with your audience.
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Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
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Read ArticleWhat all marketers need to know about dark mode email
Dark mode email is difficult to plan for because each client treats it differently. We’ve got a few steps you can take to ensure your emails look great on every device.
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Read ArticleEmail Showdown: SoulCycle Vs. Peloton
From at-home bikes to in-person classes, cycling is trending in the fitness industry right now, and Peloton and Soul Cycle compete at the top of their categories.
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Read ArticleA guide to email accessibility standards for 2020
Email accessibility standards make the inbox and internet a welcoming place for everyone. Profit or laws shouldn’t drive us. Start with these best practices.
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Read ArticleHow to write a welcome email that gets results
Everyone wants to start new customer relationships on the right foot. Follow these tips to get your next welcome email right and wow your subscribers.
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Read Article5 Favorite anniversary email examples and why we love them
Review these five creative anniversary email examples and email marketing best practices before you create your next automated campaign.
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Read ArticleHow to marry SMS and email marketing, and make it work for you
Review the benefits of SMS marketing and how you can incorporate text messages into your next email marketing campaign.
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Read Article5 Most effective ways to use video in email (with examples)
Review these five videos in email examples and email marketing best practices before you craft your next video marketing campaign.
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Read ArticleHow to make email automation work for you (with examples)
If you haven't started automating your emails, now’s the time. Here are four email automation examples to help get you started.
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Read ArticleHow to use user-generated content in email marketing
User-generated content in email marketing isn't new. But if you’re unsure where to begin, try these two easy methods and start collecting content today.
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Read Article17 Best subject lines for your next survey email
If you’re looking to craft the perfect subject line for survey emails, you’ve found the right resource. We've got 17 formulas to help you get inspired.
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Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
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Read Article6 Tips to avoid the spam filter
As an email marketer, it may seem impossible to avoid the spam filter. We’re here to tell you it's not. Here are six tips to help you avoid that dreaded spam box.
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Read ArticleEmail 101: How to create winning lead nurturing emails (with examples)
Not sure how to nurture leads in a way that’ll net you the results you want? Let these seven lead nurturing examples inspire you.
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Read ArticleHow to write successful win-back email subject lines
If you’ve seen a decline in your subscriber engagement, it may be time for a re-engagement campaign. Use these 15 win-back email subject lines to get started.
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Read Article15 Newsletter content ideas to spice up your email campaigns
To keep your newsletter from going stale, you need to make sure what’s inside is interesting. Lacking content creativity? Check out these 15 newsletter content ideas.
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Read ArticleThe most important email benchmarks for 2020
Don't get overwhelmed by the number of email benchmarks out there. Here are seven metrics to monitor as you start sending your 2020 marketing emails.
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Read Article14 Email mistakes that broke our hearts
From too many emojis to not enough clarity, we're celebrating Valentine's Day by covering the email mistakes that broke our team members' hearts this year.
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Read ArticleEmail popups: Do's and don’ts to get results and not annoy
When done right, email popups can be a vital part of your email and digital marketing strategy. Here are five email popup essentials to help you create successful popups.
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Read ArticleWhat you need to know about email frequency in 2020
New year, new chance to adjust your email frequency tactics and boost results. Use these tips to create a perfect schedule for each of your subscribers.
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Read ArticleThe essential guide to marketing for restaurants in 2020
Marketing for restaurants isn’t easy, but it’s not impossible. If you’re starting a new strategy and need some helpful tips, you’ve come to the right place.
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