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  • How to create creative email campaigns that get results

    How to create creative email campaigns that get results

    Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.

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  • 6 email engagement metrics you should be tracking in every send

    6 email engagement metrics you should be tracking in every send

    With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.

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  • EmmaU virtual backgrounds made for you

    EmmaU virtual backgrounds made for you

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  • The best email newsletters to pay attention to in 2020

    The best email newsletters to pay attention to in 2020

    Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.

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  • Email automation workflows: Understanding the how and the why

    Email automation workflows: Understanding the how and the why

    Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.

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  • How to avoid the spam folder and build your sender reputation

    How to avoid the spam folder and build your sender reputation

    Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.

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  • How to write effective and genuine customer appreciation emails

    How to write effective and genuine customer appreciation emails

    Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.

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  • Content marketing 101: How to write blog posts that convert

    Content marketing 101: How to write blog posts that convert

    Here’s how to write blog posts that convert and win hearts.

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  • The basics of triggered emails (with examples)

    The basics of triggered emails (with examples)

    Use these triggered email examples as inspiration for your workflows.

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  • Lead nurturing 101: Why it's important and what you need to know

    Lead nurturing 101: Why it's important and what you need to know

    Here’s everything you need to know about using email for lead nurturing.

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  • Everything you need to know about email open rates

    Everything you need to know about email open rates

    Here’s everything marketers need to know about email open rates for 2020.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • Why you should never send image-only emails

    Why you should never send image-only emails

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  • 4 video marketing statistics that will change the game

    4 video marketing statistics that will change the game

    If you feel apprehensive about video marketing, check out these 26 statistics today.

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  • Revisiting influencer marketing and its effectiveness: What you need to know

    Revisiting influencer marketing and its effectiveness: What you need to know

    Not sure how effective influencer marketing truly is? Here's everything you need to know to get started.

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  • 5 Ways to get more people to subscribe to your emails

    5 Ways to get more people to subscribe to your emails

    Not sure where to start when trying to grow your email list? Try these five best practices and get more people subscribed to your emails.

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  • How to write a follow-up email that gets responses

    How to write a follow-up email that gets responses

    Not seeing great metrics come from your email campaigns? Consider adding follow-up emails to your strategy. Here are four tips to writing great follow ups.

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  • Optimize your lead gen strategy with our improved Signup Form builder

    Optimize your lead gen strategy with our improved Signup Form builder

    Signup forms are one of the top tools that help marketers boost their audience. Take a look at the improvements Emma has made to help you with your audience growth strategy.

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  • 6 Email newsletter design best practices to boost engagement

    6 Email newsletter design best practices to boost engagement

    Email newsletter design best practices are there to help you create the most engaging email possible. Not sure where to start? Here are six best practices you need to know.

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  • Email design trends and inspiration for 2020

    Email design trends and inspiration for 2020

    If you’re looking for the best email design inspiration to elevate your digital campaigns, look no further. Check out these tips and trends for 2020.

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  • 6 Testing best practices and ideas for your email marketing

    6 Testing best practices and ideas for your email marketing

    Looking to craft better email marketing campaigns? A/B testing and quality assurance checks could change your game completely. Check out these six email testing best practices.

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  • 10 Creative tips for effective email subject lines for sales

    10 Creative tips for effective email subject lines for sales

    It can be challenging to write email subject lines for sales that don’t sound pushy – but it’s not impossible. Try these tips and connect with your audience.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • What all marketers need to know about dark mode email

    What all marketers need to know about dark mode email

    Dark mode email is difficult to plan for because each client treats it differently. We’ve got a few steps you can take to ensure your emails look great on every device.

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  • Email Showdown: SoulCycle Vs. Peloton

    Email Showdown: SoulCycle Vs. Peloton

    From at-home bikes to in-person classes, cycling is trending in the fitness industry right now, and Peloton and Soul Cycle compete at the top of their categories.

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  • A guide to email accessibility standards for 2020

    A guide to email accessibility standards for 2020

    Email accessibility standards make the inbox and internet a welcoming place for everyone. Profit or laws shouldn’t drive us. Start with these best practices.

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  • How to write a welcome email that gets results

    How to write a welcome email that gets results

    Everyone wants to start new customer relationships on the right foot. Follow these tips to get your next welcome email right and wow your subscribers.

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  • 5 Favorite anniversary email examples and why we love them

    5 Favorite anniversary email examples and why we love them

    Review these five creative anniversary email examples and email marketing best practices before you create your next automated campaign.

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  • How to marry SMS and email marketing, and make it work for you

    How to marry SMS and email marketing, and make it work for you

    Review the benefits of SMS marketing and how you can incorporate text messages into your next email marketing campaign.

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  • 5 Most effective ways to use video in email (with examples)

    5 Most effective ways to use video in email (with examples)

    Review these five videos in email examples and email marketing best practices before you craft your next video marketing campaign.

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  • How to make email automation work for you (with examples)

    How to make email automation work for you (with examples)

    If you haven't started automating your emails, now’s the time. Here are four email automation examples to help get you started.

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  • How to use user-generated content in email marketing

    How to use user-generated content in email marketing

    User-generated content in email marketing isn't new. But if you’re unsure where to begin, try these two easy methods and start collecting content today.

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  • 17 Best subject lines for your next survey email

    17 Best subject lines for your next survey email

    If you’re looking to craft the perfect subject line for survey emails, you’ve found the right resource. We've got 17 formulas to help you get inspired.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

    Get a Demo
  • 6 Tips to avoid the spam filter

    6 Tips to avoid the spam filter

    As an email marketer, it may seem impossible to avoid the spam filter. We’re here to tell you it's not. Here are six tips to help you avoid that dreaded spam box.

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  • Email 101: How to create winning lead nurturing emails (with examples)

    Email 101: How to create winning lead nurturing emails (with examples)

    Not sure how to nurture leads in a way that’ll net you the results you want? Let these seven lead nurturing examples inspire you.

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  • How to write successful win-back email subject lines

    How to write successful win-back email subject lines

    If you’ve seen a decline in your subscriber engagement, it may be time for a re-engagement campaign. Use these 15 win-back email subject lines to get started.

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  • 15 Newsletter content ideas to spice up your email campaigns

    15 Newsletter content ideas to spice up your email campaigns

    To keep your newsletter from going stale, you need to make sure what’s inside is interesting. Lacking content creativity? Check out these 15 newsletter content ideas.

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  • The most important email benchmarks for 2020

    The most important email benchmarks for 2020

    Don't get overwhelmed by the number of email benchmarks out there. Here are seven metrics to monitor as you start sending your 2020 marketing emails.

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  • 14 Email mistakes that broke our hearts

    14 Email mistakes that broke our hearts

    From too many emojis to not enough clarity, we're celebrating Valentine's Day by covering the email mistakes that broke our team members' hearts this year.

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  • Email popups: Do's and don’ts to get results and not annoy

    Email popups: Do's and don’ts to get results and not annoy

    When done right, email popups can be a vital part of your email and digital marketing strategy. Here are five email popup essentials to help you create successful popups.

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  • What you need to know about email frequency in 2020

    What you need to know about email frequency in 2020

    New year, new chance to adjust your email frequency tactics and boost results. Use these tips to create a perfect schedule for each of your subscribers.

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  • The essential guide to marketing for restaurants in 2020

    The essential guide to marketing for restaurants in 2020

    Marketing for restaurants isn’t easy, but it’s not impossible. If you’re starting a new strategy and need some helpful tips, you’ve come to the right place.

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