About the Author
McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
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Introducing Emma, a Campaign Monitor Company
Today, we're excited to share that Emma and Delivra have officially become a part of the Campaign Monitor family of brands.
Evolving your email audience to combat churn
Email marketers know it's normal for their audience to churn over time. But instead of focusing purely on list growth, here's how to combat churn by keeping more subscribers around for the long haul.
4 ways to automate student outreach with email
When you pair Emma with Zapier, you can do things like automatically following up with personalized messages to students who meet certain criteria. And you don't need to be tech savvy to get it done.
Existing customers are one of the largest untapped resources in marketing today. Here's how to nurture them effectively and increase revenue with email marketing.
Has your subscriber engagement experienced a bit of a dip? Here are a few of our favorite go-to strategies when our email audience needs a bit of a nudge.
Learn how brick-and-mortar businesses can utilize Wi-Fi marketing to capture more email subscribers, track behavior over time, and deliver more relevant messaging.
Why does email accessibility matter?
Learn how to design accessible emails so everyone can easily understand your message, regardless of disabilities or assistive devices.
Learn how email marketing automation can help higher ed marketers make the most of their limited resources and scale their efforts campus-wide.
When your decision-makers don't know much about email, it can be a tough sell to get the resources you need to do it right. Here are stats to help you advocate for marketing's most powerful channel.
Today, we’re excited to walk through new GDPR-related changes inside your Emma account.
4 tips to engage alumni more effectively with email
Here's why a marketing strategy that integrates email with other channels is the best way to nurture alumni from initial invite to event attendance.
Debbie Millman, the host of podcast Design Matters, shares her thoughts on authenticity and vulnerability in branding.
Franchise marketers know that their job comes with a set of unique challenges. Here are some of the best ways to solve them.
If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...
As a writer, it hurts to say this: But in the email marketing world, copy is the red-headed step child. People love to play with design (the cute, lovable baby) and experiment with tools like...
How to get started with video marketing
There are so many options for video today—and so many brands doing it poorly— that it can be difficult to know where to start and how to stand out. Enter Amy Landino.
5 essential lessons we learned at Marketing United 2018
Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.
New to email marketing, or need to refresh your strategy? Here are three ways to level up your game and go beyond the basic newsletter.
How to drive conversions with content marketing
