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GDPR and Emma: an overview and product changes
On May 25, 2018, the European Union’s new privacy law, the General Data Protection Regulation (GDPR) comes ...
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Most Recent Articles
Optimize your lead gen strategy with our improved Signup Form builder
Signup forms are one of the top tools that help marketers boost their audience. Take a look at the improvements Emma has made to help you with your audience growth strategy.
6 Email newsletter design best practices to boost engagement
Email newsletter design best practices are there to help you create the most engaging email possible. Not sure where to start? Here are six best practices you need to know.
Email design trends and inspiration for 2020
If you’re looking for the best email design inspiration to elevate your digital campaigns, look no further. Check out these tips and trends for 2020.
6 Testing best practices and ideas for your email marketing
Looking to craft better email marketing campaigns? A/B testing and quality assurance checks could change your game completely. Check out these six email testing best practices.
10 Creative tips for effective email subject lines for sales
It can be challenging to write email subject lines for sales that don’t sound pushy – but it’s not impossible. Try these tips and connect with your audience.
What all marketers need to know about dark mode email
Dark mode email is difficult to plan for because each client treats it differently. We’ve got a few steps you can take to ensure your emails look great on every device.
Email Showdown: SoulCycle Vs. Peloton
From at-home bikes to in-person classes, cycling is trending in the fitness industry right now, and Peloton and Soul Cycle compete at the top of their categories.
A guide to email accessibility standards for 2020
Email accessibility standards make the inbox and internet a welcoming place for everyone. Profit or laws shouldn’t drive us. Start with these best practices.
How to write a welcome email that gets results
Everyone wants to start new customer relationships on the right foot. Follow these tips to get your next welcome email right and wow your subscribers.
5 Favorite anniversary email examples and why we love them
Review these five creative anniversary email examples and email marketing best practices before you create your next automated campaign.
How to marry SMS and email marketing, and make it work for you
Review the benefits of SMS marketing and how you can incorporate text messages into your next email marketing campaign.
5 Most effective ways to use video in email (with examples)
Review these five videos in email examples and email marketing best practices before you craft your next video marketing campaign.
How to make email automation work for you (with examples)
If you haven't started automating your emails, now’s the time. Here are four email automation examples to help get you started.
How to use user-generated content in email marketing
User-generated content in email marketing isn't new. But if you’re unsure where to begin, try these two easy methods and start collecting content today.
17 Best subject lines for your next survey email
If you’re looking to craft the perfect subject line for survey emails, you’ve found the right resource. We've got 17 formulas to help you get inspired.
6 Tips to avoid the spam filter
As an email marketer, it may seem impossible to avoid the spam filter. We’re here to tell you it's not. Here are six tips to help you avoid that dreaded spam box.
Email 101: How to create winning lead nurturing emails (with examples)
Not sure how to nurture leads in a way that’ll net you the results you want? Let these seven lead nurturing examples inspire you.
How to write successful win-back email subject lines
If you’ve seen a decline in your subscriber engagement, it may be time for a re-engagement campaign. Use these 15 win-back email subject lines to get started.
15 Newsletter content ideas to spice up your email campaigns
To keep your newsletter from going stale, you need to make sure what’s inside is interesting. Lacking content creativity? Check out these 15 newsletter content ideas.
The most important email benchmarks for 2020