The top 7 landing page builders: How do they stack up?

When it comes to digital marketing, targeting your audience is vital to your success.

Your website may be eloquently designed and have a great user experience, but sometimes all of that information is too much for one user to digest.

That’s where landing pages come into the picture. 

Landing pages allow you to create a page that markets and directs your user to complete one main goal. Whether your user accesses this page through a PPC campaign or they stumble upon it organically, they will find themselves on a page that answers their specific questions regarding your brand, product, or service.

When mapping out your digital marketing strategy, it’s crucial you include the necessary resources to build strong, result-driven landing pages. But if you’re not sure where to start, or if coding just isn’t your thing, how do you decide between the best landing page builders out there?

We’ll guide you through your decision process by introducing you to the top landing page builders. We’ll even give you the ins and outs of what to expect from each site to help you make the best choice for your brand.

1. Unbounce

Unbounce is known for building landing pages that convert. Not only do they provide top-notch templates for landing pages on the fly, but they also offer the option to customize your own design from scratch.

It allows you to have total control over the creative aspect of your landing pages. They want to facilitate your vision by providing the tools necessary to bring them to life. They also offer great features for those who are juggling multiple landing pages at once.

While building pages on this site is easy to do, the advanced features they offer are best for those who know what they’re doing. As a result, my recommendation is that you should first have experience with landing pages before committing to Unbounce.

PROS

  • Easy to use
  • Great integration with other marketing apps
  • Use templates or customize your own
  • Great for those with multiple landing pages

CONS

  • Only provides A/B testing reports
  • Can be too advanced for beginners

2. Instapage

Although they may not include all of the bells and whistles that Unbounce has to offer, Instapage sure does live up to its name. They provide the tools and ease of use that allow you to build exceptional landing pages in no time flat.

With hundreds of templates available, Instapage streamlines the design process for you. It is important, however, to choose the right package to cater to your goals. The more expensive your membership, the more you get. With that said, while Instapage does provide a basic plan, you should recognize that you won’t receive all the features they have to offer.

No matter how experienced you are, Instapage is your solution if you’re looking for an option that is fast and easy.

PROS

  • Fast to set up
  • Different packages available
  • A wide variety of templates

CONS

  • Less support the cheaper your membership is
  • Pricing

3. GetResponse


 

So you’re not tech savvy–that’s okay. When it comes to GetResponse, you don’t have to be. Design your landing pages with their simple drag and drop option and pick and choose your images from their Shutterstock collection.

GetResponse also recognizes the mobile shift that our digital world is facing. They have made designing your landing pages easy for not only the desktop but for mobile devices as well. 
Now, their analytic reporting may not be the best, and their customer support looks to have some shotty reviews. That is something to really consider when choosing your landing page builder.

But, don’t let reviews be your decision-maker when some of the benefits GetResponse provides could significantly outweigh their downfalls.

If you’re looking for a landing page builder that has everything you need with a simple click, GetResponse would be a great resource for you. Don’t worry about coding or finding images that are legally yours to use. GetResponse has that covered.

PROS

  • Mobile-friendly
  • Drag-and-drop feature
  • Shutterstock picture collection

CONS

  • Lack of robust analytics

4. LeadPages


 

If you’re looking for landing page templates that are professional, LeadPages has the inventory that you’re looking for. They offer over 150 different templates that have a sleek design.

While you can’t beat the templates they have to offer, it should be noted that you are not able to customize them.

They also take the extra step and provide articles that will inform you on how to make your landing pages successful. Informing you on the newest trends regarding your landing page performance is LeadPages’ way of showing you they truly care about your success.

PROS

  • Large inventory of templates
  • Professional look and appeal
  • Additional resources for success

CONS

  • Limited reporting and analytics
  • Not able to customize templates

5. Lander

Have you ever created a landing page before?

If your answer is no, Lander may be the builder to help you get started.

We’ve covered a bunch of builders that have ease of use and X number of templates available to choose from. 

Lander has all of that too, but what they have above the rest is a bountiful amount of support to help you along this new journey. They provide video tutorials, blogs, and even live chats to help you build the landing pages you’ve been dreaming of.

But it’s important to point out that they don’t integrate with all other marketing apps out there. This could limit you depending on who you are already working with today.

If you’re just starting out and don’t know where to begin, Lander is going to be one of the best landing page builders for you.

PROS

  • Additional resources for landing page information
  • Large inventory of templates
  • A/B testing
  • Drag-and-drop feature

CONS

  • Limited integration
  • Technical support is only offered at the highest tier

6. Kickoff Labs



For those of you that want to take advantage of the data and analytics that landing page builders have to offer, Kickoff Labs has the features you’re looking for.

They offer many features including automatic optimization that caters to you’re A/B testing results, and access to lead demographics. These resources allow you to access the information and data you need to boost your landing page efforts all while maintaining the creative design everyone wants to achieve.

However, they don’t offer customizable template options, so you may be limited in what you can create. They also offer many memberships, and the cheaper they are, the less you have to work with.

PROS

  • Advanced analytics and reporting
  • Easy-to-use templates
  • Easily integrate with your email marketing plan

CONS

  • Not customizable
  • Limited access for cheaper memberships

7. Ucraft


 

Ucraft offers a number of templates to choose from as well, but there’s something a bit different with this landing page builder. If you struggle to find something in their free templates, you may decide to upgrade and browse through the premium selection.

But what happens when you don’t find one there that you like?

Ucraft gives you the option to connect with them and let them know you’re not finding what’s right for you. There’s a chance that the Ucraft team will have the designers create a new template just for you.

Talk about special treatment.

On top of that, they have pages with great performance and a website that is easy to learn. 
However, Ucraft doesn’t have the most options for integration. But if you plan to use Ucraft, be sure to research which marketing apps they do integrate with for added preparation.

PROS

  • Designers could create templates specifically for you
  • A wide range of templates
  • Exceptional performance
  • Easy to use 

CONS

  • Lacks integration features

How to incorporate your new landing page into your email marketing plan

There are so many aspects to your digital marketing strategy, including your social media accounts, your email marketing campaigns, and now, you have your new landing pages to maintain. And fortunately, the implementation of your new landing pages will significantly help your email marketing campaigns.

If you’re utilizing a drip email marketing campaign, then you already have your audience segmented into specific groups. These groups will receive content that is relevant to them rather than receiving emails that they are not interested in. 

Creating a landing page uses the same idea. A landing page uses relevant information (determined by an organic search or PPC campaign) to draw users further down the sales funnel to perform the CTA you have set in place. 

If you create multiple landing pages that cater to your email list’s audience segmentation groups, you will be providing the relevant content your audience needs to get closer to a conversion.

Rather than trying to come up with new email content, you can forward them a link to a specific landing page that satisfies their particular needs.

Wrap up

It’s crucial to find the best landing page builders before choosing which ones you want to work with. Now that you have a good idea of what each resource is all about, you’re in a good place to determine which one is a good fit for you.

Landing pages are an important factor to consider when mapping out your digital marketing strategy. They can have a significant impact on other aspects of your plan, including your email marketing campaigns.

Don’t neglect the benefits of a successful landing page, but find the page builder that works best for you and implement your creation into your drip email campaigns to target your audience even further. 

About the Author

Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. Unlike other email providers, Emma puts their customers first. It's email marketing that works for you.

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