About the Author
Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.Follow on Google Plus Follow on Twitter More Content by Jeff Slutz
Anatomy of an Email: PetSmart
This time, we're putting the spotlight on PetSmart, a retailer that continually impresses us with their wor...
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Most Recent Articles
Email Showdown: Shack Shack vs. Sonic
Between these two fast food burger joints, which does better email marketing? Let's find out.
3 steps to go beyond the basic email newsletter
New to email marketing, or need to refresh your strategy? Here are three ways to level up your game and go beyond the basic newsletter.
5 essential lessons we learned at Marketing United 2018
Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.
Authentic food photography drives more restaurant visits
Learn why user-generated food photography has become a force to be reckoned with on social media and within the restaurant industry as a whole.
Why the Scientific Method is key to better email results
Jay Baer walks us through the power of data, testing, and the Scientific Method for improving email results over time.
4 marketing psychology tips to use in your next campaign
Use marketing psychology to amp up your email strategy and get bigger results in the inbox.
Here's what to do while you're in Nashville
There will be a ton of great content at Marketing United 2018, but what should you do at night to unwind after the conference? Here are some ideas.
GDPR and Emma: an overview and product changes
On May 25, 2018, the European Union’s new privacy law, the General Data Protection Regulation (GDPR) comes into effect and will apply to the data of EU individuals no matter where their data may resid
The Ultimate Guide to Marketing United
New to Marketing United? Look no further. Here are all the pro tips you'll need to have an unforgettable time at our marketing conference in Nashville.
3 examples of email personalization gone wrong
In marketing, personalization is everything—that is, if you get it right. See some of the most common examples of email personalization gone wrong, plus learn how you can avoid making them yourself.
Big news about our 2017 Industry Report!
Emma’s 2017 Email Marketing Industry Report has been named a winner in the Killer Content Awards and a Gold Winner in the AVA Digital Awards.
9 excellent welcome email examples to inspire you
We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty well acquainted with our “Why are you not sending an automated welcome email?” spiel,...
The state of video marketing in 2018
Video has long dominated the digital marketing space, but what's in store for video in 2018?
8 stellar examples of B2B email marketing
We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...
Email showdown: AMC vs. Regal
Between the two biggest movie theater chains in the United States, who wins the inbox?
Email showdown: Verizon vs. AT&T vs. T-Mobile
Which wireless carrier does the best job nurturing their current customers with email marketing?
Anatomy of an Email: Marketing United
See a breakdown of the email design for our big Marketing United 2018 agenda reveal.
What experts are saying about AMP for Email
We gathered takes from industry thought leaders on Google's big AMP for Email announcement. What does this mean for the email development community at large?
What's a good email open rate?
There are an endless number of variables to consider when evaluating whether or not you've achieved a "good" open rate. Here, we break some of the top ones down.
Essential Email Marketing Tips for 2018