About the Author
Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.Follow on Google Plus Follow on Twitter More Content by Jeff Slutz
Anatomy of an Email: PetSmart
This time, we're putting the spotlight on PetSmart, a retailer that continually impresses us with their wor...
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Most Recent Articles
Anatomy of an Email: Marketing United
See a breakdown of the email design for our big Marketing United 2018 agenda reveal.
What experts are saying about AMP for Email
We gathered takes from industry thought leaders on Google's big AMP for Email announcement. What does this mean for the email development community at large?
What's a good email open rate?
There are an endless number of variables to consider when evaluating whether or not you've achieved a "good" open rate. Here, we break some of the top ones down.
Anatomy of an Email: Gordon Ramsay Restaurants
Have a lot of content to include in your monthly send? See an example of the email newsletter done right from the team at Gordon Ramsay Restaurants.
How Central College had their best #GivingTuesday ever
Learn how Central College optimized their email marketing strategy for the biggest fundraising day of the year.
How to send an effective re-engagement email
If someone hasn’t opened your emails in a while, it's time to send a re-engagement campaign. Here's how to do just that.
Why 2018 should be the year for customer engagement
If you want to have your best email marketing year ever, then you have to focus on one of your greatest untapped resources: your existing customers.
Email showdown: Verizon vs. AT&T vs. T-Mobile
Which wireless carrier does the best job nurturing their current customers with email marketing?
Anatomy of an Email: Dave & Buster's
See how Dave & Buster's scores big points in the inbox with an eye-catching GIF and timely content.
Essential Email Marketing Tips for 2018
The brand that creates the best inbox experience will almost always win more customers. Here are 6 must-know tips to do just that in 2018.
What does Facebook's algorithm update mean for marketers?
In the aftermath of Mark Zuckerberg's big announcement, here's how marketers can respond and adjust their organic social strategies accordingly.
How to ensure your email looks great on mobile
Is your brand falling behind on your mobile email design strategy? Make sure your subscribers have a great inbox experience on every device with these handy tips.
Check out our new podcasts page!
Explore the new home of our "Behind the Glasses" podcast, which features full episode transcripts, inspiring quotes from industry thought leaders, and key takeaways from each conversation.
How to nail your email strategy in 2018
This guide gives you tips for each step of the email journey, so you can create an unmatched subscriber experience and have your best year ever.
Email showdown: ClassPass vs. Equinox
In this email marketing matchup, two fitness behemoths battle it out in the inbox.
3 marketing webinars in less than 10 minutes
Strapped for time? Get the highlights from our most recent webinars in these quick, 3-minute videos.
Meet our 2017 Emma 25 honorees!
Meet the amazing nonprofits selected for free email marketing service for life.
5 creative email content ideas to kick 2018 off right
Inbox fatigue abounds in January, so here are some content ideas to engage your subscribers right off the bat and have your best year of email marketing yet.
7 excellent email marketing examples from 2017
A roundup of some of the best email marketing examples we shared in 2017.
Anatomy of an Email: Philadelphia Zoo