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Anatomy of an Email: PetSmart
This time, we're putting the spotlight on PetSmart, a retailer that continually impresses us with their wor...
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Most Recent Articles
How improving your restaurant email best practices can attract more customers
A lot goes into running a lucrative restaurant, including email marketing. Here’s how to improve your restaurant email best practices and beat the competition.
8 creative design examples of landing pages that convert
You can spend a lot of time and money on creating a landing page, but it’s all wasted if that page doesn’t convert. Here are 8 landing pages that will inspire your efforts.
How to use storytelling to improve your email marketing
Email marketing is a versatile tool, but sometimes creativity is your best asset. Here’s how using storytelling can help your campaigns.
Top 5 myths about the best time to send emails
Timing is among the most precious elements of a successful email marketing campaign. Here are the top 5 myths surrounding the best time to send an email campaign.
5 Click-Through Rate Benchmarks You Need to Know
Click-through rates tell a lot, but they tell more if you know how to look at them – here are 5 benchmarks you need to know.
The Future of Marketing: 3 things overwhelmed marketers can do to embrace the experience economy
Everyone is trying to wrap their arms around the experience economy and the customer experience, which holds that customers don’t just want products and services: They want seamless experiences.
How to drive action with your alumni relations email
One of the goals of email marketing is to get your audience to engage. Follow these tips to create alumni relations email that will encourage your audience to take action.
4 ways to increase your ROI through A/B testing
A/B testing can help guide you in creating email campaigns that your subscribers will want to open, and here's why.
How to create email drip campaigns that actually convert
Converting email drip campaigns comes down to a variety of factors. Read along as we cover tips and examples that make up a campaign that will get results!
5 stats that reveal the state of email in 2019
As an email marketer, you must know the present state of the industry to know where it’s going next. Here are 5 stats that reveal the state of email in 2019.
How to break the mold for B2B email marketing
Relying on tradition is a great way to get by, but only by innovating can you excel. Here are some of the best ways to break the mold for B2B email marketing.
6 ways to create a winning welcome email series
An effective welcome series is essential for any email marketing strategy. Here are 6 examples of brands who got their welcome email right.
5 reasons why you shouldn't buy an email list for marketing
Marketers are always looking for ways to grow their contact list. But there’s one method they should forget about. Here are 5 reasons to never buy an email list for marketing.
6 lead nurturing email examples to enhance your strategy
Lead nurture emails are essential for building a relationship with your contacts and moving them down the sales funnel. Here are a few examples you can use for inspiration.
8 email marketing best practices for higher education
Email for higher education audiences is different than marketing for businesses. Here are 8 things that university marketers need to remember when building their campaigns.
7 email examples for your marketing automation tune-up
Marketing automation is a great tool for your emails to engage with leads and customers. Here are 7 examples of ways you can use automation for campaigns that work.
Automatically deliver your highest performing emails with Content A/B Testing
Content A/B Testing takes the guesswork out of your marketing and automatically sends the winning content that resonates best.
7 elements of a successful franchise business email strategy
A successful franchise business email strategy has many factors but keeping these 7 in mind will give you a head start.
4 creative email subject lines to boost your open rate
Boosting your email open rates may seem difficult, but it doesn’t have to be. Check out these 4 creative ways to help get your emails opened by subscribers!
Why you should care about building an engaged email list