About the AuthorFollow on Twitter More Content by Jeff Slutz
Anatomy of an Email: PetSmart
This time, we're putting the spotlight on PetSmart, a retailer that continually impresses us with their wor...
Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.Get a Demo
Most Recent Articles
5 Digital marketing best practices for 2020
Now that it’s a new year, it’s time to review what’s to come in 2020 digital marketing trends. Check out our comprehensive guide and stay on top of the latest best practices.
8 Ways to send customer appreciation emails (and why you should)
Do you thank your customers for their loyalty to your brand? If you don’t, you should. We’re here to tell you why—and to let you know when you should be saying it.
How to write an opt-in email strategy your subscribers will appreciate
Building or growing a list for marketing campaigns? Follow these opt-in email best practices to attract and maintain engaged subscribers.
How to write the perfect call-to-action that gets results (plus examples)
Calls-to-action are imperative to any email. But what makes a great one? Check out this guide and start writing calls-to-action that get results today.
4 Inspiring email templates to jumpstart your email marketing in the new year
Having the right email templates to begin the new year is important. Not sure where to start? Review these four excellent email templates and jumpstart your creativity.
When and how to send your next promotional email
Don't neglect your promotional emails any longer. Optimize and send great campaigns with these tips
Everything you need to know about email service providers
There's a lot that goes into choosing an email service provider that suits your every need. Fret not—we’ve compiled a list with all you need to know.
How you can generate new leads through email marketing
New lead generation doesn't have to be a complicated process. Need some help getting started? Give one of these six tips a try and get new leads today.
How to use email retargeting to boost engagement
If you're seeing a decline in your user engagement, it may be time to consider adding email retargeting into your strategy. Here are 4 examples of email retargeting to review.
6 best educational email templates for higher ed
Is your higher ed marketing campaign lacking creativity? Here are six of the best educational email templates for to help get those creative juices flowing.
13 Email marketing newsletters you need in your inbox
Looking to create or revamp your newsletter, and need a little inspiration? We’ve compiled the 13 best newsletters just for you—with a few bonus tips on upcoming trends.
5 Reasons why you should add email countdown timers
Email countdown timers are a very helpful tool. But why are they effective and how can you use them to your advantage? Check out these tips.
How to build a successful customer marketing program
Focusing on customer marketing is crucial as the traditional marketing funnel starts to be phased out. Check out these four steps to building your new strategy.
5 Tips and tricks to reduce email unsubscribes
Email unsubscribe numbers represent how much your list is shrinking. If you’re looking to reduce that number, use these tips.
How to get started with fitness email marketing
Fitness email marketing is a complex art to master. Here are some ideas for making the most of your efforts—whether you’re talking to new subscribers or longtime customers.
A guide to writing catchy email subject lines that convert
Your email subject line can make or break your content. Read these tips to start crafting catchy email subject lines that convert.
The ultimate list of email do's and don'ts
Email marketing is always changing. If you feel like you’re behind the times, or need to start from scratch, read these email do’s and don’ts.
15 marketing predictions for 2020
The new year is full of possibilities. There’s nothing our team loves more than thinking about what the future holds for our industry and ways technology will continue to evolve marketing.
5 best educational email templates for higher ed
Are you an email marketer focused on higher education? Looking for the best educational email templates? Find them here.
4 Creative ways to write promotional emails that get results