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Anatomy of an Email: PetSmart
This time, we're putting the spotlight on PetSmart, a retailer that continually impresses us with their wor...
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Most Recent Articles
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Revamping your B2C email marketing strategy doesn't have to be hard. Make sure you are reaching your readers and fulfilling their needs by implementing these 3 best practices.
Inspiration: Fall newsletter templates to inspire your autumn campaigns
Autumn and winter email campaigns are not always about the big seasonal sales. Explore these fall newsletter templates to add some variety into your holiday campaigns.
9 Easy ways to improve your email deliverability
As email marketers, thinking of how to improve your email deliverability should be second nature. Here’s the lowdown on email deliverability, plus best practices to follow.
The truth about using emojis in email subject lines
Emojis in email subject lines are becoming more common. Learn more about their benefits and how you can use them effectively to increase your open rates.
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Marketers need to learn how to measure email marketing ROI to know if campaigns are performing well. These metrics will help you keep up with the latest marketing trends.
Inspiration: The best e-commerce email subject lines of 2019
Need help crafting ecommerce email subject lines that perform? We've got 3 tips to help you craft great subject lines as well as several noteworthy examples for you to borrow.
The ultimate guide to using testimonials in email marketing
Using testimonials in email marketing is a powerful tool that is often overlooked. Need some help with creative ways to add them in? We've got 3 to get you started!
Improve your average email conversion rate with these 10 strategies
Your email is only as good as its ability to convert. Learn how to boost your email conversion rates with these 10 tips on enhancing your email marketing campaigns.
Drive attendance and ROI with email marketing for events
Learn why email marketing for events is a campaign strategy that works and how to use email to your advantage to boost ticket sales, attendance and ROI.
Our favorite marketing tools that make a difference for franchises
Have you been looking for simple email marketing tools to boost your email campaign success? We’ve got six email marketing tools to help your franchise out.
10 Inspiring and effective email template examples
Do you want to impress your email subscribers? Here are 10 email template examples to get your creative juices flowing for that next campaign.
10 of the best email subject lines designed to boost your open rates
Learn how email subject lines have a direct impact on open rates and how you can create better subject lines to boost your rates.
5 Franchise email templates to set you up for success
Having premade franchise email templates is great for busy franchise owners looking to maintain brand consistency. Need some ideas? Here are 5 templates to get you started!
How to market restaurants: Email and beyond
Learning how to market restaurants isn't as tricky as it sounds, especially when you have a plan. Use these 4 steps to create a strategy for your restaurants' marketing needs
What is inbound marketing and why should you care?
Many marketers know of inbound marketing, but still have a hard time answering the question "what is inbound marketing?" Here's our answer and 4 key components worth knowing.
4 Easy ways to collect more subscriber data
Collecting the right subscriber data is vital to the personalization process. If you need ideas for collecting more information on current subscribers, give these tricks a try!
The robots are coming. Should creatives freak out?