The best of the blog 2017

McKenzie Gregory

See our most popular blog content from the year that was 

These past 12 months,  our team has been busier than ever producing blog content for our amazing audience of social followers, email subscribers, customers, and customers-to-be. We wrote A LOT of blog posts this year, but these are the 10 that got the most traffic and shares.

As always, thanks for reading, and we hope to see you around these parts again in 2018! 


Marketing Confidential: Marketers reveal their top 5 challenges


Today's marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful. In this infographic, we shared marketers' biggest challenges (and tips for solving them) based on data from our 2017 Industry Report


5 tips for writing effective email subject lines


Writing great subject lines is difficult... even for experienced email marketers. In this post, we shared tried-and-true strategies for capturing attention in the inbox, inspiring opens, and creating a cohesive through-line from a subject line to a landing page. 


Checklist: What's missing from your email strategy?


With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks. That’s why we put together this comprehensive, step-by-step checklist to evaluate what might be missing from your email strategy.


Our favorite #GivingTuesday email examples


If you work at a nonprofit, you know that participating in #GivingTuesday is an absolute must. In this post, we shared some of the best #GivingTuesday email inspiration we’ve seen over the past few years. 


9 subject lines that stood out in a crowded inbox


Unsurprisingly, another subject line post made it into our Top 10 posts! This one showcased some fantastic subject line examples we gathered from our own inboxes. 


How to send the perfect email newsletter


The once-dated email newsletter made a comeback in 2017. The trick to newsletter success for your brand? Make it valuable, and follow one of these three formatting strategies. 


7 irresistible win-back emails


Done properly, a re-engagement email is a wonderful way to boost engagement, clean up your list, and improve deliverability. In this post, we showcased some of our favorite examples of great win-back campaigns. 


Email showdown: HelloFresh vs. Blue Apron


We expanded our Email Showdown series quite a bit this year, but this one between HelloFresh and Blue Apron was an audience favorite!


Emma's Top Design Tips: Mobile Email


2017 was the year we hoped we could stop talking about the importance of mobile, but many marketers still needed some help optimizing their emails for small screens. Here were some of our top tips for mobile-ready email. 


Will email marketing exist in 5 years?


It may seem like a silly question, especially coming from a team of marketers that literally works for an ESP.  But with people still attempting to spew the whole "Email is Dead" shtick, we felt like we needed to address it once and for all. 



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About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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