The best of the blog 2017

McKenzie Gregory

See our most popular blog content from the year that was

These past 12 months, our team has been busier than ever producing blog content for our amazing audience of social followers, email subscribers, customers, and customers-to-be. We wrote A LOT of blog posts this year, but these are the 10 that got the most traffic and shares.

As always, thanks for reading, and we hope to see you around these parts again in 2018!

Today's marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful. In this infographic, we shared marketers' biggest challenges (and tips for solving them) based on data from our 2017 Industry Report.

Writing great subject lines is difficult... even for experienced email marketers. In this post, we shared tried-and-true strategies for capturing attention in the inbox, inspiring opens, and creating a cohesive through-line from a subject line to a landing page.

With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks. That’s why we put together this comprehensive, step-by-step checklist to evaluate what might be missing from your email strategy.

If you work at a nonprofit, you know that participating in #GivingTuesday is an absolute must. In this post, we shared some of the best #GivingTuesday email inspiration we’ve seen over the past few years.

Unsurprisingly, another subject line post made it into our Top 10 posts! This one showcased some fantastic subject line examples we gathered from our own inboxes.

The once-dated email newsletter made a comeback in 2017. The trick to newsletter success for your brand? Make it valuable, and follow one of these three formatting strategies.

Done properly, a re-engagement email is a wonderful way to boost engagement, clean up your list, and improve deliverability. In this post, we showcased some of our favorite examples of great win-back campaigns.

We expanded our Email Showdown series quite a bit this year, but this one between HelloFresh and Blue Apron was an audience favorite!

2017 was the year we hoped we could stop talking about the importance of mobile, but many marketers still needed some help optimizing their emails for small screens. Here were some of our top tips for mobile-ready email.

It may seem like a silly question, especially coming from a team of marketers that literally works for an ESP. But with people still attempting to spew the whole "Email is Dead" shtick, we felt like we needed to address it once and for all.

Want to make sure you don't miss our top blog posts in 2018? Sign up for our email list!

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

Deliver your published blog posts to your subscribers

The new RSS import block lets you quickly and easily import published content from an RSS feed into a maili...

2017 in marketing statistics

See all of the stats and data from our 2017 Marketing Industry Report.

Get our best content straight to your inbox

Return to Home

It's time to start winning the inbox.

The best of the blog 2017

About the Author

Previous Article

Next Article

The best of the blog 2017

About the Author

Previous Article

Next Article

Most Recent Articles

A lot goes into running a lucrative restaurant, including email marketing. Here’s how to improve your restaurant email best practices and beat the competition.

You can spend a lot of time and money on creating a landing page, but it’s all wasted if that page doesn’t convert. Here are 8 landing pages that will inspire your efforts.

Email marketing is a versatile tool, but sometimes creativity is your best asset. Here’s how using storytelling can help your campaigns.

Timing is among the most precious elements of a successful email marketing campaign. Here are the top 5 myths surrounding the best time to send an email campaign.

Click-through rates tell a lot, but they tell more if you know how to look at them – here are 5 benchmarks you need to know.

Everyone is trying to wrap their arms around the experience economy and the customer experience, which holds that customers don’t just want products and services: They want seamless experiences.

One of the goals of email marketing is to get your audience to engage. Follow these tips to create alumni relations email that will encourage your audience to take action.

A/B testing can help guide you in creating email campaigns that your subscribers will want to open, and here's why.

Converting email drip campaigns comes down to a variety of factors. Read along as we cover tips and examples that make up a campaign that will get results!

As an email marketer, you must know the present state of the industry to know where it’s going next. Here are 5 stats that reveal the state of email in 2019.

Relying on tradition is a great way to get by, but only by innovating can you excel. Here are some of the best ways to break the mold for B2B email marketing.

An effective welcome series is essential for any email marketing strategy. Here are 6 examples of brands who got their welcome email right.

Marketers are always looking for ways to grow their contact list. But there’s one method they should forget about. Here are 5 reasons to never buy an email list for marketing.

Lead nurture emails are essential for building a relationship with your contacts and moving them down the sales funnel. Here are a few examples you can use for inspiration.

Email for higher education audiences is different than marketing for businesses. Here are 8 things that university marketers need to remember when building their campaigns.

Marketing automation is a great tool for your emails to engage with leads and customers. Here are 7 examples of ways you can use automation for campaigns that work.

Content A/B Testing takes the guesswork out of your marketing and automatically sends the winning content that resonates best.

A successful franchise business email strategy has many factors but keeping these 7 in mind will give you a head start.

Boosting your email open rates may seem difficult, but it doesn’t have to be. Check out these 4 creative ways to help get your emails opened by subscribers!

Building an engaged email list takes time and patience. That being said, we have 5 tips that will help guide you in building your ideal email list.