The best of the blog 2017

McKenzie Gregory

See our most popular blog content from the year that was

These past 12 months, our team has been busier than ever producing blog content for our amazing audience of social followers, email subscribers, customers, and customers-to-be. We wrote A LOT of blog posts this year, but these are the 10 that got the most traffic and shares.

As always, thanks for reading, and we hope to see you around these parts again in 2018!

Today's marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful. In this infographic, we shared marketers' biggest challenges (and tips for solving them) based on data from our 2017 Industry Report.

Writing great subject lines is difficult... even for experienced email marketers. In this post, we shared tried-and-true strategies for capturing attention in the inbox, inspiring opens, and creating a cohesive through-line from a subject line to a landing page.

With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks. That’s why we put together this comprehensive, step-by-step checklist to evaluate what might be missing from your email strategy.

If you work at a nonprofit, you know that participating in #GivingTuesday is an absolute must. In this post, we shared some of the best #GivingTuesday email inspiration we’ve seen over the past few years.

Unsurprisingly, another subject line post made it into our Top 10 posts! This one showcased some fantastic subject line examples we gathered from our own inboxes.

The once-dated email newsletter made a comeback in 2017. The trick to newsletter success for your brand? Make it valuable, and follow one of these three formatting strategies.

Done properly, a re-engagement email is a wonderful way to boost engagement, clean up your list, and improve deliverability. In this post, we showcased some of our favorite examples of great win-back campaigns.

We expanded our Email Showdown series quite a bit this year, but this one between HelloFresh and Blue Apron was an audience favorite!

2017 was the year we hoped we could stop talking about the importance of mobile, but many marketers still needed some help optimizing their emails for small screens. Here were some of our top tips for mobile-ready email.

It may seem like a silly question, especially coming from a team of marketers that literally works for an ESP. But with people still attempting to spew the whole "Email is Dead" shtick, we felt like we needed to address it once and for all.

Want to make sure you don't miss our top blog posts in 2018? Sign up for our email list!

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

Deliver your published blog posts to your subscribers

The new RSS import block lets you quickly and easily import published content from an RSS feed into a maili...

2017 in marketing statistics

See all of the stats and data from our 2017 Marketing Industry Report.

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo

Return to Home

It's time to start winning the inbox.

The best of the blog 2017

About the Author

Previous Article

Next Article

The best of the blog 2017

About the Author

Previous Article

Next Article

Most Recent Articles

Revamping your B2C email marketing strategy doesn't have to be hard. Make sure you are reaching your readers and fulfilling their needs by implementing these 3 best practices.

Autumn and winter email campaigns are not always about the big seasonal sales. Explore these fall newsletter templates to add some variety into your holiday campaigns.

As email marketers, thinking of how to improve your email deliverability should be second nature. Here’s the lowdown on email deliverability, plus best practices to follow.

Emojis in email subject lines are becoming more common. Learn more about their benefits and how you can use them effectively to increase your open rates.

Marketers need to learn how to measure email marketing ROI to know if campaigns are performing well. These metrics will help you keep up with the latest marketing trends.

Need help crafting ecommerce email subject lines that perform? We've got 3 tips to help you craft great subject lines as well as several noteworthy examples for you to borrow.

Using testimonials in email marketing is a powerful tool that is often overlooked. Need some help with creative ways to add them in? We've got 3 to get you started!

Your email is only as good as its ability to convert. Learn how to boost your email conversion rates with these 10 tips on enhancing your email marketing campaigns.

Learn why email marketing for events is a campaign strategy that works and how to use email to your advantage to boost ticket sales, attendance and ROI.

Have you been looking for simple email marketing tools to boost your email campaign success? We’ve got six email marketing tools to help your franchise out.

Do you want to impress your email subscribers? Here are 10 email template examples to get your creative juices flowing for that next campaign.

Learn how email subject lines have a direct impact on open rates and how you can create better subject lines to boost your rates.

Having premade franchise email templates is great for busy franchise owners looking to maintain brand consistency. Need some ideas? Here are 5 templates to get you started!

Learning how to market restaurants isn't as tricky as it sounds, especially when you have a plan. Use these 4 steps to create a strategy for your restaurants' marketing needs

Many marketers know of inbound marketing, but still have a hard time answering the question "what is inbound marketing?" Here's our answer and 4 key components worth knowing.

Collecting the right subscriber data is vital to the personalization process. If you need ideas for collecting more information on current subscribers, give these tricks a try!

You've heard that the robots are coming. You’ve heard that they're already into tasks that we thought only humans could do. And that they will take on more jobs that we thought only humans could do.