Our goal here on the Emma blog is to post content that helps marketers work a little smarter and get better at what they do – and hopefully, they'll have a good time in the process.
We wrote A LOT of blog posts this year (right now we're sitting at 207), but these are the 10 our readers liked the best. They’re the most popular, most helpful, or just flat out most fun. As always, thanks for reading, and we'll see you around these parts in 2017. Cheers!
If you're in the marketing game, you’re probably already familiar with automation – after all, it’s one of the easiest ways to both save time and send more personalized messages. But do you know which automated emails will get you the biggest bang for your marketing buck? Find out (and see the stats to back them up) in this infographic!
A world leader in luxury spa vacations, Canyon Ranch understands the importance of delivering a personalized experience – and their email marketing follows suit. Here’s a look at how a targeted strategy and smart segmentation (plus a little help from yours truly) resulted in an email campaign that drove millions in sales.
Cyber Monday tends to bring out the very best in email marketing – and this year, our favorite brands didn’t disappoint. Feast your eyes on some of the most “WOW!”-worthy campaigns we got over the holiday weekend.
It’s time for some tough love, guys: Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. Here, we’ve gathered 8 examples that prove B2B emails can measure up to even the best B2C campaigns. Use them as inspiration to up the ante in your next send; your subscribers (and your boss) will thank you for it!
If you want to maintain your competitive edge in the inbox, it’s important that you stay up to date on all the latest data. Here are seven fresh email stats from around the marketing landscape – use them when planning your email strategy, or maybe just bring them up to sound super smart in your next meeting (we won’t tell where you got them).
If you want to get better at email marketing, listening to Litmus’s Justine Jordan is a good place to start. At Marketing United 2016, she gave one of those talks where you couldn’t write fast enough to keep up with all the knowledge she was dropping. Here are 10 of our favorite tips she shared (Spoiler alert: You’ll be smarter at the end).
We make a living from email marketing, so it takes a lot to wow us in the inbox. These 8 emails? All we can say is, well, “wow!” Take a look at these gorgeous designs complete with insight into what makes each one so wow-worthy.
Have you checked out our Top 12 emails of 2016? It features 12 of our customers’ best email campaigns from this year along with the smart strategies that make them so effective.
About the Author
McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.Follow on Twitter More Content by McKenzie Gregory