The best of the blog 2016

McKenzie Gregory


Our goal here on the Emma blog is to post content that helps marketers work a little smarter and get better at what they do – and hopefully, they'll have a good time in the process.

We wrote A LOT of blog posts this year (right now we're sitting at 207), but these are the 10 our readers liked the best. They’re the most popular, most helpful, or just flat out most fun. As always, thanks for reading, and we'll see you around these parts in 2017. Cheers!


7 irresistibly clickable email subject lines

We get it – writing subject lines is hard. The difference between a stellar and a so-so subject line can totally make or break your open rate. So for a little inspiration, here are seven subject lines straight from our own inbox that instantly grabbed our attention.


5 automated emails smart marketers send


If you're in the marketing game, you’re probably already familiar with automation – after all, it’s one of the easiest ways to both save time and send more personalized messages. But do you know which automated emails will get you the biggest bang for your marketing buck? Find out (and see the stats to back them up) in this infographic!


How Dogfish Head brews an 80% email open rate


Dogfish Head Brewery scores some seriously impressive email marketing results. What’s their secret? A delightfully off-centered brand, a really smart email strategy, and a whole lot of tasty, tasty beer. 


10 creative uses for animated GIFs in email


Animated GIFs are a fun way to add an element of surprise to your emails and peak the interest of your subscribers, but sometimes it's hard to figure out the best way to use them in your own marketing. So we've collected ten examples of brands who are simply nailing it – have a look!


Here's what a multimillion-dollar email looks like


A world leader in luxury spa vacations, Canyon Ranch understands the importance of delivering a personalized experience – and their email marketing follows suit. Here’s a look at how a targeted strategy and smart segmentation (plus a little help from yours truly) resulted in an email campaign that drove millions in sales.


 14 ridiculously good emails from Cyber Monday 2016


Cyber Monday tends to bring out the very best in email marketing – and this year, our favorite brands didn’t disappoint. Feast your eyes on some of the most “WOW!”-worthy campaigns we got over the holiday weekend.


8 B2B email marketing examples that deserve a trophy


It’s time for some tough love, guys: Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. Here, we’ve gathered 8 examples that prove B2B emails can measure up to even the best B2C campaigns. Use them as inspiration to up the ante in your next send; your subscribers (and your boss) will thank you for it!


7 email stats you'll want to quote in your next meeting


If you want to maintain your competitive edge in the inbox, it’s important that you stay up to date on all the latest data. Here are seven fresh email stats from around the marketing landscape – use them when planning your email strategy, or maybe just bring them up to sound super smart in your next meeting (we won’t tell where you got them).


10 essential email design tips from Justine Jordan


If you want to get better at email marketing, listening to Litmus’s Justine Jordan is a good place to start. At Marketing United 2016, she gave one of those talks where you couldn’t write fast enough to keep up with all the knowledge she was dropping. Here are 10 of our favorite tips she shared (Spoiler alert: You’ll be smarter at the end).


8 show-stopping email examples


We make a living from email marketing, so it takes a lot to wow us in the inbox. These 8 emails? All we can say is, well, “wow!” Take a look at these gorgeous designs complete with insight into what makes each one so wow-worthy.



Have you checked out our Top 12 emails of 2016? It features 12 of our customers’ best email campaigns from this year along with the smart strategies that make them so effective.


About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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