The best email newsletters to pay attention to in 2020

Email marketers are always looking for ways to spice up their campaigns. 

While design and personalization are essential to the creation process, so is continued education. Staying up to date on current trends will make sure your content is the best it can be.

You can always sign up for a new webinar or a top-notch marketing conference. But sometimes the best information can be found right in your inbox — if you know who to subscribe to. 

If you’re looking for the best email newsletters of 2020, here are a few examples.

8 awesome email newsletter examples to subscribe to in 2020

You already know the importance of email marketing and what goes into an excellent newsletter — including a reader-focused design and highly personalized content. There are dozens of examples worth sharing to help spark ideas for your next campaign. But as a marketer, you’ll want to make sure you’re subscribed to professional marketing email newsletters. This helps keep you up to date on everything going on in the industry. 

So, we’ll share the best email newsletters worth following in 2020 for marketing professionals. 

1. Total Annarchy from Ann Handley 

Total Annarchy is a newsletter by Ann Handley of MarkingProfs and is sent out biweekly. This is more than your typical industry updates, however. 

She not only includes media recommendations, upcoming events, and popular trends in each of her messages, she also features interesting anecdotes and writing tips. 

This is because Ann understands that people want to connect with others — not simply receive regurgitated information. Pay attention to, and try emanating, this technique.

newsletter from Ann Handley

Source: Campaign Monitor 

2. The Daily Carnage

The Daily Carnage is an excellent resource for marketing professionals looking to have the best marketing content right in their inbox. 

This daily newsletter provides subscribers with a curated list of hand-selected marketing content from across the web in an easy-to-digest email. These messages include several categories and mediums, including:

  • Videos

  • Podcasts 

  • Images 

  • Polls & surveys 

  • Blogs & articles 

Even better, this newsletter gives readers just enough information to understand each piece. Should they want more, they have the option with each of the calls to action (CTAs) included.

The daily carnage example

Source: Carney

3. Smart Insights 

Smart Insights is a great source for those looking for facts and statistics to back up their various marketing choices. 

As a marketing professional, you understand that research is important in convincing your readers to download a document or make a purchase. While Smart Insights gives you that research to use, they also have an excellent newsletter that brings new information to you. 

This newsletter includes hot topics, new research, and best practices through a clean design broken up for easy skimming. 

Smart Insights newsletter example

Source: Smart Insights

4. HubSpot’s Marketing Blog

The world around us is continually changing, and that affects marketing professionals in significant ways. That’s one reason why HubSpot’s Marketing Blog is one worth subscribing to. They’re always sharing news on how the marketing world is evolving and how you can adjust. 

Additionally, this newsletter focuses on other industry hot topics. For example, they talk about content creation, marketing alternatives, and tips for using a variety of platforms (and how to tie them all together into a single digital marketing strategy). 

Another noteworthy reason we love this newsletter is its user-friendly design. Not only does it present up-to-date information, but it’s also easily skimmable. While the short blurbs contain only enough information to capture the reader’s attention, it doesn’t come across as clickbait.

HubSpot newsletter example

Source: HubSpot’s Marketing Blog

5. Emma 

Not to toot our own horn, but we have an email newsletter that suits marketing professionals quite well. 

Our newsletter stands out in its presentation: Where many brands use stock imagery, we use illustrations. Imagery is a powerful tool, and while there’s a time and a place for stock images, Creative Director Steve Peck says brands can do more with illustrations — like offering a fluid and interpretive message to readers. 

emma newsletter example

Source: Really Good Emails

We provide a visually appealing email that features content crafted with you in mind. We'll sometimes delve into niche-content for specific verticals, like universities, restaurants and fitness. But we largely share evergreen content full of tips, tricks, and strategies that are applicable for a variety of marketers. 

6. Moz Top 10

Moz is a brand that all marketing professionals know. Their Moz Top 10 newsletter is an excellent tool that should be in your inbox. 

The Moz Top 10 is a biweekly newsletter that provides subscribers with 10 pieces of valuable content pertaining primarily to search engine optimization (SEO). This is a vital topic to all marketing professionals looking to:

  • Build brand awareness

  • Increase traffic to their websites

  • Build their email subscription lists

  • Increase viable leads

  • Increase conversion rates

This email newsletter is visually appealing, and the content is hyper-targeted to those wanting industry news and SEO tips. 

MOZ Top 10 newsletter example

Source: Really Good Emails

7. MarketingProfs

We’ve already mentioned a newsletter from the creator of MarketingProfs, but we believe the general MarketingProfs email is an excellent option for those looking for a variety of marketing news as well as tips and tricks delivered to their inbox daily. 

Their motto is: “Learn more. Be more.” And their newsletter helps thousands of marketers worldwide do just that. 

Subscribers have the option to narrow down which topics they want to receive and can even pick from newsletter options released weekly, biweekly, and even monthly — this gives subscribers the ultimate control over their experience. 

Even better, the insights, advice, and varying anecdotes help give readers a well-rounded experience. 

MarketingProfs newsletter exampe

Source: MarketingProfs

8. Non-Obvious Insights 

The Non-Obvious Insights email newsletter, sent at the end of every week, provides readers with inconspicuous stories from the marketing and business world that are currently circulating the internet. 

Topics range and include headlines like:

  • “Why Scientists (And the Rest Of Us) Need Robots To Fear Their Own Death”

  • “The Best & Worst Of 2020 Super Bowl Marketing Strategy”

  • “What You Can Learn From 50 Top Futurists About the World To Come”

This newsletter is a great option for those looking for outside-the-box content.

The Non-Obvious newsletter example

Source: Impact

Wrap Up

This list is made up of only a handful the best email newsletters worth subscribing to in 2020. 

If you want more newsletters, but aren’t sure which to pick, ask yourself these questions:

  • Am I looking to follow industry experts? Thought leaders? 

  • Do I want industry trends to help guide my work?

  • Am I looking to follow particular brands — and if so, why? What content am I looking for?

  • Do I want to learn something new? Or just keep track of my industry?

To us, it’s worth finding a newsletter (or selection of newsletters) that fit each of the above categories. This way, you’re staying up to date in your industry and have a constant stream of educational opportunities. 

Is your newsletter design the best it can be? Check out these email newsletter design best practices and boost engagement today.

About the Author

Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

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