As an email marketer, you’re always looking for an edge—that strategy or tactic that can turn your next email blast into rocket fuel for the business.
After all, email marketing is constantly changing, and we all need to stay ahead of the game.
There may be no better place to discover that tactic than at an email marketing conference. The best and brightest minds in the industry gathered together waiting to pass their insight to you.
The problem for many of us is finding the right conference. There are a LOT of options out there. Some are better than others.
Go to the right conference, and you’ll come home with actionable strategies, industry contacts, and world-class inspiration—ready to transform your team into a marketing juggernaut.
Pick the wrong conference, and you’ll find yourself freezing in an empty conference listening to lessons that are as stale and outdated as AOL disks in magazines.
Not to worry. We’ve found the best of the upcoming conferences for the savvy email marketer. We’ll also go over our criteria and strategy for evaluating conferences.
5 tips for evaluating email marketing conferences 2018 & 2019
Email marketing is still the best way for many companies to generate leads at a reasonable cost.
The problem is that every other company knows how powerful email marketing can be. Every inbox is now flooded with great content, special offers, and beautifully designed emails waiting to be opened.
The competition is scrambling to find an edge, just like you are.
Conferences are a great way to stay ahead of the game. Here are 5 tips you can use to identify the best email marketing conference for you and your business.
1. Are the conference topics relevant to you?
No one knows your business better than you.
Look at the email marketing conferences in 2018 & 2019 and their schedules, as well as the topics covered by the keynote speaker to see if the material will be relevant for your business. The best conferences should have enough fantastic, can’t-miss sessions to leave you exhausted by the evening.
2. Do you know and follow the speakers?
We all have those marketers, entrepreneurs, and strategists we know and trust.
Look for conferences with industry speakers that you follow. If the list of speakers leaves you scratching your head, it may be time to look for a different conference.
3. Is it covering the right industry?
Every industry is different.
If you’re an agency or a franchise, you may not get the same benefit from a conference focused on the finance market. Retailers, restaurants, and nonprofits all have slightly different needs. Look at the conference attendees to see if they work in your space.
4. Read over the conference reviews and material
It’s no secret that online reviews are an important part of the buying decision. What do reviewers say about the conference?
Also, try to get your hands on the material from past conferences to see if you can glean any insight from past sessions.
5. Does the timing of the conference work for you?
Everyone who works in email marketing is busy.
Review the date of the email marketing conferences in 2018 & 2019, and make sure you can take the time away from work.
You need to give your full and undivided attention to the lessons presented by the speakers. Don’t go to a conference and then spend all your time working remotely.
The best email marketing conferences of 2018 & 2019
It’s time to kickstart your conference planning.
We’ve included information on each conference, so you know what to expect. We’ve used the tips above, when relevant, and our experience in evaluating each conference.
Let’s get started…
Content Marketing World
With more than 120 sessions, workshops offered by leading marketers and content experts, networking events, and breakout sessions—we can almost guarantee you’ll leave Content Marketing World pleasantly exhausted and inspired.
Sessions cover everything from strategy to ROI, storytelling to AI and automation. Speakers include Tina Fey, Kathleen Diamantakis, and Jane Weedon. This is a great conference for brand content marketers or anyone who needs to fill an email with great content.
When and Where: September 4–7, 2018 in Cleveland, Ohio
With a steady stream of events at different times across the country, Digital Summit is a great way to discover what email marketing conferences have to offer.
Digital Summit is all about the latest and greatest in digital marketing, including email marketing. You’ll discover sessions and topics covering email, search, social media, content marketing and more.
Companies like Facebook, Google, Disney, Zappos, Twitter, and Disney have all been attendees and speakers. It’s a great event for anyone in digital marketing to be inspired and see what the best email marketers are doing right now.
When and Where: September 26–27, 2018 in Chicago, Illinois.
This one is a little different, with a focus on the future of work and communication. Email marketing is about connecting with people, and that’s InBox Awesome.
You’ll learn how you can better communicate and improve your marketing. It’s a packed day, with 30 speakers and more than 350 attendees across the tech, media and enterprise industries. They’ll discuss everything from automation and AI, to the latest tools and the future of engagement.
It also has a very different vibe than your typical conference, with plenty of opportunity for interaction with the speakers and industry leaders. Anyone interested in finding and connecting with people will enjoy InBox Awesome.
When and Where: December 6, 2018 in New York City, New York.
MailCon is a conference devoted to everything email marketing (which sounds great to us).
The conference is organized into 4 tracks focused on specific roles in email marketing, like content marketing or managing data. This makes it easy to find the speakers and material relevant to you.
With more than 500+ email marketers attending, you’ll work with experts ready to listen and help. Many will take the time to strategize how to best overcome the challenges facing your business.
When and Where: January 5, 2019 in Las Vegas, Nevada.
EiQ: The Intelligent Email Gathering
Since their first conference in 2017, EiQ has built a reputation for focusing on the cutting-edge in email marketing.
Topics are typically wide-ranging and diverse. Past conferences have included sessions on customer data, email production hacks, gender in email marketing, strategies for journey-focused campaigns, and information on using channels beyond the inbox.
The goal of EiQ is on the progressive and unique topics that matter most. Many sessions focus on how to look at typical strategies in a new way – like the email newsletter.
When and Where: April 18, 2019 in Atlanta, Georgia.
Email Evolution Conference
While many conferences have a definite focus, the Email Evolution Conference takes a democratic approach to setting the conference agenda.
Speakers submit their session topics through the conference organizers. When you attend the conference, you’ll hear the most burning topics these industry leaders can’t wait to share with you.
Sessions typically cover topics such as email capture forms, tips on email workflows, and reaching out to new audiences with email. This is another can’t miss conference for email marketers.
When and Where: April 24–26, 2019 in Savannah, Georgia.
Email Innovations Summit
The Email Innovations Summit claims to be the most anticipated conference in email marketing. The claim may not be far from the truth.
The conference was developed by the “Only Influencers” group of email marketers. The focus is the latest innovations and cutting-edge industry trends designed to boost open rates, increase engagement, and grow your business.
One highlight of the conference is an open pitch session where you can discover the latest technologies and innovations, often before they hit the market.
When and Where: June 18 – 19, 2019 in Las Vegas, Nevada.
Today, the worlds of SEO and email marketing are fast converging. There is no better place to discover actionable tactics for SEO and growth marketing than MozCon.
The focus at MozCon isn’t just improving your email marketing, but where the industry is going from here. It’s three days of forward-thinking, innovative and tactical sessions with digital marketing leaders.
This is a great conference anyone interested in SEO, content marketers, and anyone looking to supercharge results with their email marketing.
When and Where: July 15–17, 2019 in Seattle, Washington.
As much as we would love to include every great conference on this list, there is a lot out there. Email marketing is a huge industry. Our goal is to cover the top conferences and give you a taste of what’s out there.
These are our suggestions and you should always do your own research before buying a plane ticket and booking a hotel. We know every organization is different, and your priorities are certainly not the same as any other company. Keep your needs in mind as you plan your email marketing conference schedule.
Finally, get out there and find a conference! You never know where the perfect insight is waiting to unlock the potential in your email marketing campaigns.
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