Recap: Marketing United Pre-conference

April 20, 2017 McKenzie Gregory
Marketing United 2017 officially kicks off for all of our attendees today, but yesterday almost 200 Emma customers had one heck of a head start.  Here’s a little bit of what went down at the pre-conference.



Emma SVP of Marketing Colby Cavanaugh kicked things off at the brand new Westin Nashville with opening remarks. Meanwhile, everyone got themselves fully caffeinated and prepared for a day full of workshops, tutorials, and one-on-one sessions with Emma experts.
Colby extended a warm welcome to Marketing United Pre-conference attendees


Fan favorites included the "Identifying the gaps in your email marketing" workshop; our deep dive into how we (as an email marketing company) do email marketing; and tutorials on how to use tools like automation, segmentation, and A/B content testing. 
Emma customers visited Study Hall to get their questioned answered by email experts
A packed session all about email design 


What's new at Emma?

Product Manager Cody De Vos gave pre-conference attendees an exciting sneak peek at what to expect from our Product Team in 2017. We won’t spoil the surprise, but customers are going to really like the big news we have coming next week... 

Ask Us Anything: Live! 

Pre-conference attendees were all invited to grill... erm... ask our experts about any email marketing question that came to mind. It was an awesome conversation and everyone (customers and Emma staff alike) learned a ton from one another.


You know what's great after a long day of intense learning? Snacks and cocktails. We wrapped up the day by heading over to the Country Music Hall of Fame for the Marketing United Welcome Reception.
Pre-conference was a perfect opener for what's sure to be an exciting and action-packed Day 1 – be sure to check back here tomorrow morning for all the latest and greatest from Marketing United 2017.

About the Author

McKenzie Gregory

McKenzie Gregory is a content writer on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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