Recap: Marketing United Day 2

Jeff Slutz
And that’s it! Marketing United 2017 has officially come to a close.
We’re honored to have spent three days with some of the smartest, most creative, and downright fun people to be around.  You helped make this by far the biggest and best Marketing United of all time. We're sad that it's over, but we're also brimming with ideas to make 2018 even better. So without further ado, here’s a look at what went down on the final day of MU.



• Ann Handley provided some serious smelling salts for content marketers. It's so easy to get caught in a rut "because that's how you've always done it" that you miss out on what the data, research, and most importantly, your audience is telling you. She challenged us all to be bold but smart, let data inform a new approach, and become a better marketer than you were yesterday.
• As Emma chief product officer, Jeff Middlesworth is the head honcho when it comes to the Emma product, and he shared some exciting news with the MU audience....but if you weren't there you'll have to wait until next week to hear it (stay tuned!). Let's just say he revealed a bold new vision for the future of the Emma product – one that will help marketing teams of all sizes drive better business results.
• Kevin Carroll is all about doing what you love and doing it with passion. And from the moment he stepped on stage, it's clear he loves helping people find that passion in their own professional lives. His positive energy was the perfect closing keynote for Marketing United 2017. We all left feeling inspired to go big and attack our jobs with passion when we get back to work.

Other standout sessions

  • Erin Friedman and Jenny Leahy from Microsoft taught us how brands like Marvel Studios and others are using storytelling to reach women and ultimately help narrow the gender gap.
  • "Idea Whisperer" Tamsen Webster presented a simple but powerful way to go beyond simply managing change, to mastering it and turning it into a positive for your organization.
  •  Robert Brown (Sr. Manager Interactive Marketing, Nissan) walked us through how 360 VR was central to their ability to tell a next generation product story in their Nissan: Rogue One campaign. 
And when it came time to close things out, Clint wrapped things up in the CMA Theater with a recap of the days' events. He was also thrilled to announce that we raised $10,000 for the Thistle Farms #LoveWelcomes project, an effort benefiting Syrian refugees. 

Wrap Party

Our friends over at Rhizome Productions helped us throw a super fun party that was the perfect way to cap Marketing United. The whole shindig had a “beer festival” theme, and cold brews and good times were shared by all before heading back to their offices, inspired and ready to do better marketing.



We’re so thankful for all the incredible speakers, sponsors, and attendees that made Marketing United 2017 so special. Check out #MarketingUnited on Twitter and Instagram for more of our attendees' favorite moments. Let's do it again next year! 

Psst...Marketing United 2018 will be back in Nashville, April 9-11. Save the date!

About the Author

Jeff Slutz

Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.

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