[Podcast] Behind the Glasses: Samra Brouk

McKenzie Gregory

Samra Brouk talks cause marketing and inspiring the next generation 

Welcome to the third episode of our Behind the Glasses podcast, which features one-on-one interviews with some of the very best minds in marketing.


That's Samra!

This time around, we chatted with Samra Brouk, Director of Business Development at dosomething.org, the largest membership organization for young people and social change in the world. Tune in to hear her thoughts on how brands can make an impact, reaching the ever-elusive Millennial and Generation Z audiences, and how to keep charitable efforts going far beyond the holidays. 



Samra explains the mission of dosomething.org and how they're helping create the most socially active generation ever. 

She walks us through some of their most popular cause marketing campaigns, including one benefiting teens in homeless shelters.

What's her advice for getting more people involved and participating in these types of giving back campaigns? How can it go beyond simply raising money?

60% of young people volunteer just because their friends do, according to dosomething.org. Make it social to make an impact. 

How can companies get their feet wet with cause marketing? 

How can nonprofits get companies to collaborate with them on a cause?

Between Giving Tuesday and the holidays, November and December are huge times for fundraising and charitable efforts – but it's crucial for brands and nonprofits to keep that energy going year-round. Create a personal connection and engage donors beyond the transaction to maintain longevity. 

Two of Samra's favorite examples of transparency in the nonprofit world? charity: water and DonorsChoose

Social is important, but one-to-one messaging apps do better with younger audiences. Think Kik, After School App, SMS, etc. 

What is her least favorite buzzword or industry trend right now? 

Samra will be back at Marketing United 2018! Get a sneak peek of what she'll be speaking about at our conference this year. 


Nonprofit friends: It's officially time for Emma 25, our annual effort to recognize the amazing work of small nonprofits by awarding 25 deserving organizations with a free Emma account for life. We’re accepting applications through December 15th, so apply now or spread the word to your favorite nonprofit!





About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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