[Podcast] Behind the Glasses: Jay Baer

McKenzie Gregory

Jay Baer talks email, 2018 predictions, and our new e-book

Welcome to the second episode of our "Behind the Glasses" podcast, which features one-on-one interviews with some of the very best minds in marketing.

This time around, we were grateful for the opportunity to chat with Jay Baer – a renowned speaker, New York Times best-selling author, and founder of Convince & Convert


Jeff goes over Jay Baer's laundry list of ridiculous credentials – basically, why you should listen to everything he has to say about marketing, business, and customer service. 

Jay addresses the notorious "Email is Dead" proclamation. Why do people always want to disregard email marketing? Is it valid? (Spoiler: No.)

Jeff and Jay discuss our new eBook: Why email holds the key to lasting customer relationships.

Jay shares some examples of email plays incredibly well with other digital channels, plus why it's the "weigh station to customer participation." 

Which brands are doing the most inspiring marketing today? 

Jay explains why he hates the buzzwords "influencer marketing" and "account-based marketing." 

What should marketers be prepared for in 2018? Jay gives his first marketing prediction for the year to come. 

It's back April 9-11 in Nashville, and Jay will be there: We talk Marketing United 2018 and why marketers shouldn't miss it. 


About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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