[Podcast] Behind the Glasses: Jay Baer

November 7, 2017 McKenzie Gregory

Jay Baer talks email, 2018 predictions, and our new e-book

Welcome to the second episode of our "Behind the Glasses" podcast, which features one-on-one interviews with some of the very best minds in marketing.

This time around, we were grateful for the opportunity to chat with Jay Baer – a renowned speaker, New York Times best-selling author, and founder of Convince & Convert
 


SHOW NOTES: 

0:24 
Jeff goes over Jay Baer's laundry list of ridiculous credentials – basically, why you should listen to everything he has to say about marketing, business, and customer service. 

1:37 
Jay addresses the notorious "Email is Dead" proclamation. Why do people always want to disregard email marketing? Is it valid? (Spoiler: No.)

4:13
Jeff and Jay discuss our new eBook: Why email holds the key to lasting customer relationships.

6:50
Jay shares some examples of email plays incredibly well with other digital channels, plus why it's the "weigh station to customer participation." 

9:41
Which brands are doing the most inspiring marketing today? 

11:04
Jay explains why he hates the buzzwords "influencer marketing" and "account-based marketing." 

13:40
What should marketers be prepared for in 2018? Jay gives his first marketing prediction for the year to come. 

15:50
It's back April 9-11 in Nashville, and Jay will be there: We talk Marketing United 2018 and why marketers shouldn't miss it. 

 

About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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