Our year in review: 2018 by the numbers

This year at Emma has been one for the books! The last twelve months have been full of improvements and new features—all focused on seeing your email programs and revenue grow. As 2018 comes to a close, we're excited to reflect on all that's happened and celebrate our wins with you.

2018 by the numbers

Our customers (that's you!) sent over 43 million email campaigns with Emma in 2018.

From newsletters to promotions, you can trust your emails are getting to the inbox with Emma’s impressive delivery score of 99.24%.

Our customers saw a 20% lift in email ROI using professional services.

We delivered over 1700 professional services for our customers and as a result, those customers saw a 5-10% increase in opens and clicks, grew their active subscribers by 50%, and saw a 20% lift in ROI from email.

>99.99% app availability

We worked hard to make sure our platform was stable all year to minimize interruptions and give you a seamless experience.

We resolved 34,344 support questions.

Our dedicated team of email marketing experts were—and continue to be—here to ensure your success, around the clock and around the world.

We anticipated GDPR and created compliant tools.

As GDPR took effect on May 25, we released a suite of new privacy features—including GDPR-ready signup forms, subscriber tracking consent, secure delete functions, and more—to make sure you have GDPR-compliant tools at the ready.

We launched a new platform for franchises.

In October, we announced Emma HQ, the first platform of its kind, specifically designed to help distributed brands with multiple locations manage professional email programs. Emma HQ represents our larger efforts to continually innovate and provide the best product, services, and customer experience possible.

We joined a new family of brands.

In June, we announced that Emma had become part of the Campaign Monitor family of brands. As a facet of this robust suite of solutions, Emma will be offered alongside other professional yet accessible products, support, and expertise, all aimed at helping you grow your business.

Thanks for contributing to such an incredible year!

About the Author

Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

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