What does it take to create the ultimate email marketing campaign?
You need to have a great strategy, which includes the design and content of your emails, throw in some A/B testing and segmentation, and make sure you choose a top quality email marketing platform.
In addition, you’ll also need to keep educating yourself on marketing best practices and trends.
Continuing education is vital in nearly every industry—so much so, in fact, that certain professionals need so many units of continuing education each year in order to keep their credentials.
While you may not need to continue your education to maintain a license, you should seek out further education nonetheless.
The marketing and technology industries fluctuate all the time. For your email campaigns to perform at their best, you need to keep educating yourself regularly.
Fortunately, you don’t have to go back to school to do this, thanks to some amazing marketing podcasts. And there are so many good ones! Which ones should you listen to?
There are hundreds of podcasts available to entrepreneurs and marketers. The experts presenting these shows have been in the business of marketing or entrepreneurship for years. They’ve put into practice what they recommend. They’ve seen it work and want to pass that knowledge onto you.
An additional bonus is that these podcasters often invite other marketing experts onto their show. You get double the information in a single session.
The information you gain from these marketing podcasts is truly invaluable. They’ll help you identify issues you’re having with your marketing campaigns and motivate you to take action to create your best campaign ever.
We’ve divided our picks into four groups for your convenience. The best podcasts for:
- Those who are new to marketing
- Seasoned pros
- Professional CMOs
- Anyone looking for a creative approach to marketing, entrepreneurship, and life in general
Podcasts for the new marketer
1. Start with Why
This is the most important thing anyone can do, whether you’re a business owner, marketing manager, or someone who has a side hustle. Times get tough for everyone. Knowing your “why” is something that will carry you through, whether you’re dealing with difficult personal or professional issues.
The Start with Why podcast is a great resource for beginners. They’ll get some great advice and tips about how to stick with their passion even when things aren’t going as planned.
The interviews in this podcast will inspire you to carry on. It’s the podcast version of “if they can do it, so can I!”
2. The GaryVee Audio Experience
According to Gary Vaynerchuk’s website, he’s a serial entrepreneur. And he doesn’t just like to start businesses—he’s actually really good at making them thrive.
His company helps other businesses—namely Fortune 100 businesses—thrive as well. He’s also a best-selling author.
Someone with these types of credentials is someone we should be listening to, and because of marketing podcasts, it’s easier than ever.
The GaryVee Audio Experience is a Top 100 Global Podcast series. He offers valuable insights and keeps things fresh and fun with audience questions and guest panels to answer them.
Have you ever been in the presence of another marketer or entrepreneur, one that was considerably more experienced than you? You probably had a lot of burning questions you wanted to ask them, but if you’re like a lot of people, you found it difficult to ask.
Maybe you thought your question was dumb, or maybe you didn’t because their level of success
unnerved you a bit.
Instead of beating yourself up for a missed opportunity, listen to the Mixergy podcast.
Host, Andrew Warner, interviews successful entrepreneurs and marketers to find out what they did to achieve success. He asks the hard questions, digging deep to find gems that will help his listeners achieve their business goals.
Podcasts for the experienced marketer
4. Marketing School
Nearly every marketer has heard of Neil Patel. He’s one of the foremost marketing experts of our time. He’s spent and earned millions of dollars experimenting on what works and what doesn’t in the field of marketing.
Patel is basically a marketing scientist, and the wonderful thing about that is that he’s done the experiments already. He knows what works and what doesn’t, and he has the evidence to back up his claims.
He and Eric Siu, an entrepreneur and digital marketer, have combined their knowledge and offer it to you free of charge in Marketing School, one of the top marketing podcasts available.
5. Entrepreneur on Fire with John Lee Dumas
Entrepreneurs on Fire is one of the top-ranked business and marketing podcasts on Apple. The reason for this is because the host of this show, John Lee Dumas, has been able to score interviews with some of the biggest names in entrepreneurship and marketing. These include:
- Seth Godin
- Tim Ferriss
- Gary Vaynerchuck
How helpful is his podcast to entrepreneurs? So far, this podcast has been downloaded over 70 million times.
6. The Tropical MBA
The premise of this podcast is that building a business can result in freedom. In their earlier episodes, they gave business advice that would allow those who followed it to become digital nomads—running their business from wherever they wanted around the world.
More current episodes focus on other business owners the hosts have met during their time as traveling entrepreneurs.
Whether this lifestyle appeals to you or not, you can still gain a lot of insight into how to make your marketing efforts work for your business in a way that will bring financial success and freedom.
Podcasts for CMOs
7. Masters of Scale
LinkedIn is the top social network for professionals. It’s the place to be if you’re looking for employment or networking opportunities.
The co-founder of this platform, Reid Hoffman, hosts Masters of Scale. In this podcast, Hoffman explains how companies are able to grow from nothing to million-dollar businesses. He interviews and tests his business and marketing theories with other thought leaders who’ve had similar success.
8. HBR IdeaCast
If you’re searching for marketing podcasts that provide more general information regarding trends in business, you should listen to the Harvard Business Review IdeaCast.
CEOs, professors, managers, and more are interviewed by host Sarah Green Carmichael. The podcasts run for approximately 25 to 35 minutes. The host and interviewee get right to the point so you can start implementing what you learn right away.
9. CMO Moves
If you’re a CMO, you probably look for ways to keep your department extremely successful. One of the best ways to do this is to learn from the experts, which is exactly what you’ll find when you listen to CMO Moves.
Podcast host, Nadine Dietz, has interviewed CMOs from:
You’ll hear about their successes, as well as their failures, and the steps they took to become the marketing leaders for some of the biggest brands around the world.
Podcasts for creatives
10. Social Pros
Social media can be a fun, yet lucrative, way to market your business. It takes some creative thinking to develop a social media marketing plan, and thankfully, Social Pros is a podcast that can help.
This podcast was designed to help social media marketers develop a clear strategy utilizing the latest social media trends. Don’t think they’re just here to spew the same advice that everyone else is, though. If they don’t agree with a certain strategy or trend—they’ll tell you so and happily explain their reasoning.
11. The Tim Ferriss Podcast
Tim Ferriss is the best-selling author of The Four-Hour Workweek and The Four-Hour Body. His podcast is one of the top business podcasts on iTunes for years.
Ferriss is interested in finding out how to optimally perform in all avenues of life, whether it’s business or losing weight. He’s an avid researcher and experimenter, the results of which he shares in his books and podcast.
On the Tim Ferriss Show, you’ll get to hear fascinating interviews with world-class performers in the fields of business, sports, and more. He takes what he learns and breaks it down for the listeners to provide them with a really valuable lesson or tip that they can use in their life or business.
The marketing podcasts above are just the tip of the iceberg. Really, there’s something for everyone—you just need to find which podcast fits your needs/interests the best.
Here’s a quick re-cap:
- Marketing newbies: The GaryVee Audio Experience
- Experienced marketers: Marketing School
- Professional CMOs: Masters of Scale
- Those who like the creative approach: The Tim Ferriss Show.
Take some time to listen to these podcasts during your commute or workout—you won’t regret it.
After you’ve listened to some of these amazing podcasts, you might be wondering how to implement their tips into your email marketing campaign. Check out our strategy resources to start improving your email marketing today.
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