Marketing Confidential: Marketers reveal their top 5 challenges

Marketers want people to buy, but we want our products and services to improve the lives of the people who use them. Where does this financial discrepancy lie in the Black Community?

Dive into BIMI and its implementation requirements, then learn how Emma customers can get jump start this effort by authenticating their emails with DKIM and DMARC.

Every email sent is another opportunity to stay both relevant and genuine to their lifestyle. This is where the magic of a quality ESP comes into play.

If you're wondering about the differences between Email Deliverability and Email Delivery, this month's Deliverability Insights article is for you.

You want a more diverse team. So how do you lead that team in a way that promotes equity and success? Here’s how.

Companies without an evolving Diversity, Equity, and Inclusion core can cause harm to their employees. Here’s how.

An overview of the common email authentication protocols and what steps an email sender can take to help their emails reach their audience.

Before adding forms to your marketing toolbox, be sure you understand the best uses of them in email campaigns and how to stay out of the spam folder.

71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy.

Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results.

If your subject lines tell the whole story, subscribers may not see a reason to open the email. Follow these email best practices to increase opens.

If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens.

Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.

Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.

Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.

Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.