How to grow a nonprofit email list and reap the rewards
Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.
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Diversity recruiting: is your company a changemaker?
Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.
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Build your email marketing with social proof
Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.
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How to build brand awareness with email marketing
Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.
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How to acquire customers using email automation
Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.
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The value of an automated email welcome series
Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.
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Appropriation vs. appreciation
It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.
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Email was a lifeline for higher ed in 2020
With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.
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Campaign Monitor presents: 2021 global benchmarks
Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!
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Why restaurants should test email content right now (and how)
Restaurant A/B testing is an absolute must as restaurants continue navigating COVID-19. Here's what you need to know to get started.
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5 emails restaurants should send during the COVID-19 pandemic
Now more than ever, restaurants need to build customer loyalty and increase sales. Discover how email marketing can help your business during the pandemic.
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3 effective nonprofit newsletter template examples
Creating your nonprofit's email newsletter doesn’t have to be time consuming. Check out these three template samples and build a great newsletter today.
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10 tips for email landing pages that convert
Find out how building email landing pages can help marketing campaigns and increase conversion rates.
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Emma's 2020 year in review
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Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.
Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT
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The email design process: Q&A with Emma’s Art Director, Tylor Loposser
Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.
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5 of our favorite welcome journeys for universities
Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here to answer those questions.
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Turning an idea into a purposeful mission
Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.
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Emails we love: The holiday edition
Emma shares emails we love to get you in the spirit for email marketing during the holiday season.
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