Introducing our integration with WooCommerce

Miles Price

This page has been updated March 2020: Emma unfortunately no longer integrates with WooCommerce, but if you’re looking for an email solution for this integration, check out our sister brand CM Commerce.

We’re so excited to present our new integration with WooCommerce to all Emma customers. WooCommerce is a fully open-source and completely customizable e-commerce platform, and now, you can integrate your customer’s purchase history and order data right into your Emma account to deliver more targeted messaging and drive more sales.

Put your customer data to work

Use customer data like purchased items, product categories, amount spent, and order history to create hyper-targeted segments that drive your retail campaigns. You’ll also notice we’ve included 6 pre-built retail segments in Emma you can use right away:

Average purchase greater than $50
Cumulative purchases greater than $50
Have more than one total order
Purchased in last 30 days
Purchased in last year
Subscribed but not purchased

Look beyond opens and clicks
When you’ve delivered your campaigns, you can view the purchase activity and ROI to see the impact of your email marketing. On each mailing’s Response page, you’ll see a new WooCommerce section with Revenue, Conversion, and Conversion Rate fields based on your customers clicking links in those mailings and making purchases.

Features

Automatic sync between WooCommerce and Emma

Segment based on retail-based customer data like products and categories, amount spent, and number of orders

Pre-built retail segments let you begin targeting right away

Trigger automated email workflows based on purchase-related events

Track purchase activity and ROI from link clicks in your mailings

This page has been updated March 2020: Emma unfortunately no longer integrates with WooCommerce, but if you’re looking for an email solution for this integration, check out our sister brand CM Commerce.

About the Author

Miles Price is a Product Marketing Manager at Campaign Monitor.
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