How Emma helps marketers connect their email and customer data

McKenzie Gregory


As you may already know, we’re pretty big fans of email around these parts. After all, it's kind of our thing.

But we also understand that for many marketers, email is just part of the picture. That’s why our team works hard to build seamless integrations with the right partners, so email can work alongside your other channels to power the best customer journey – and get the biggest results – possible.

Here are a few ways you can integrate Emma with other platforms and use the data you collect to connect what matters.



If you want to get more from your customer data, connect with... Salesforce

Salesforce is the king of CRM. Using this integration, you can sync Salesforce contacts and data right to your Emma account (and vice versa), send beautiful mailings to your contacts, and track the results right in Salesforce. You’ll learn more about your audience than ever before.


If you’re hosting an event, connect with… Eventbrite

Eventbrite is the world’s largest self-service ticketing platform. When you connect Emma with Eventbrite, you can easily create beautiful email invitations for your events, then track email performance and ticket sales in your Emma account. 


If you want your email platform to talk to your ecommerce site, connect with… Shopify

Shopify is an ecommerce platform that has everything you need to sell online. This integration allows you to sync your customer data, send targeted and automated emails based on purchase details, and track purchase activity that comes from your emails.


If you’re ready to power automated lifecycle campaigns, connect with… Zapier

Simplify (and amplify) your marketing by connecting Emma directly to the tools you already use. Zapier connects Emma to over 500 marketing services to easily manage your customer data and power automated lifecycle campaigns.


If you run a fitness franchise, connect with… MINDBODY

MINDBODY helps fitness, wellness and beauty business owners build a happier, healthier world – and helps millions of people find and book their services. Sync MINDBODY customer data, fields, and client indexes directly to Emma so you can send targeted email that converts clients into full-time members.


If you want to do better online fundraising, connect with… Kindful

Kindful is a donor management system that works to simplify the donor management process. Seamlessly integrate Emma with your Kindful donor database to connect with supporters and track donor data all in one place.


If you need to grow your email list, connect with… Privy

Privy provides simple tools, including customizable website popups and banners with exit intent, landing pages, and more to help you rapidly grow and analyze your email subscriber list.



We’re constantly adding new integrations, and this is just a small sample of the platforms you can connect to your Emma account. See a full list of our integration partners here.


About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

Follow on Twitter Follow on Linkedin
Previous Article
14 ridiculously good emails from Cyber Monday 2016
14 ridiculously good emails from Cyber Monday 2016

Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my famil...

Next Article
Why sending replenishment emails is an absolute must for retailers
Why sending replenishment emails is an absolute must for retailers

Most people can remember a time they’ve run out of toilet paper, or baby formula, or gotten down to the la...

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo