How an email marketing company does internal emails

McKenzie Gregory

As an email marketing company, our number one priority is helping our customers use email to grow their businesses. But you know what else email marketing is great for? Delivering internal communications your coworkers will actually read.  
Don't get me wrong: We love Slack, but when you have as many channels as we do (205 and counting, despite regular clean-ups), important news can get lost in the noise of campaign planning, restaurant recommendations, and Game of Thrones chatter. 
That's why we use our own product a ton to communicate about the things our whole team needs to know. Want to see what I mean? Here are just some of the ways we use Emma for our internal emails. 


New Staffer Alerts

Whenever someone starts working at Emma, our HR department sends out a quick note introducing them to the crew and encouraging people to reach out and say hey. It's a great way to make new employees feel welcome and build connections across teams. 

New Staffer Welcome Emails

Since email is such a huge part of who we are and what we do, new hires are tasked with sending an email introducing themselves to the entire staff. Not only does it help them get acquainted with our platform and tools, it helps people get to know each other on a level beyond, "Hey, I'm new." 
Product Release Notes
Every month, one of our Product Managers sends out release notes on new features coming down the line. It's super helpful for filling everyone in on the basics and explaining the "how" and "why" behind the enhancements and updates we're always making to the Emma product. 

Special Event Invitations 

There are two times a year we go BIG at Emma: our much-anticipated Emma Talent Week and the annual Holiday Party. So naturally, we take advantage of those times to play around with our email design and send out a super festive invitation that gets people excited about the fun to come.  

Giving Back Announcements 

Giving back is hardwired into the culture here at Emma, with an entire committee of staffers dedicated to our many fundraising and community support initiatives. Whether it's organizing Code Boo (the haunted house we build from scratch for St. Luke's Community Center) or attempts to reduce our carbon footprint, Team Giving Back uses email to get staffers involved and keep people aware of our latest efforts. 

Staff Lunch Menus 

One particularly exciting perk that comes with working at Emma is the free catered staff lunch we get every week. The menu is always a surprise (and we're all shameless scavengers for treats and leftovers), so this email scores a 100% open rate every time it gets sent out to our hungry staffers. 

Friday Fuzz 

We like to close out our week by taking a moment to reflect on our big wins and give props to the Emma employees going above and beyond to create a phenomenal customer experience. Enter Friday Fuzz. It’s a newsletter that compiles all the nicest feedback we’ve gotten from our customers that week into a single warm-and-fuzzy email. 

So there you go! You've officially gotten an insider’s look at how we use our own email marketing platform to communicate within the company and keep our teams connected. 
Any questions about how you can use Emma as an internal communication tool? Feel free to ask away in the comments, or get in touch to take our platform for a spin!  

About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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