Hit "send" with confidence using this handy checklist

McKenzie Gregory

If you send emails on behalf of a brand, you're probably all too familiar with the feeling of gut-wrenching anxiety that comes along whenever you're about to hit "send." No matter how much careful planning went into a campaign, you can't help but second-guess yourself:

Am I overlooking a typo?

Did I segment the right audience?

Are all of my links working?

But never fear – we're here to help! Use this pre-send checklist to cover all your bases, ensure no error slips through the cracks, and hit "send" with confidence every single time.

(If you'd like to go ahead and download the PDF version, click here!)

That's it! If you can check off all these boxes, you're ready to hit "send" on your email. If you'd like to print this off to keep at your desk, click here to download a hard copy.

Do you have any pre-send rituals of your own? Share away in the comments!

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

Email showdown: Southwest vs. JetBlue

How The Dessy Group creates a personalized experience for every bride

One of the hardest parts of wedding planning (aside from, well... everything)? Coordinating and communicat...

Get our best content straight to your inbox

Return to Home

It's time to start winning the inbox.

Hit "send" with confidence using this handy checklist

About the Author

Previous Article

Next Article

Hit "send" with confidence using this handy checklist

About the Author

Previous Article

Next Article

Most Recent Articles

Acquiring and retaining customers can take a lot of time and effort. These 12 email coupon examples will help you boost customer loyalty quickly and easily.

Keeping your fanbase engaged and energized is a must, and music marketing with email helps you do that. These tips show you how to create stellar emails for music fans.

Fundraising emails generate 26% of donations raised online, but the volume required to do this is high. Send a thank you email to every donor to facilitate future giving.

To build an ongoing relationship with customers requires treating them with courtesy and respect. Use email etiquette in your marketing campaigns to facilitate these efforts.

Colors, voice, graphics: you’ve heard it before and you won’t find any of it here. Check out these 9 tips for honing your brand strategy and building customer relationships.

A branding makeover with shiny new graphics and colors will only get you so far. Here’s why your mission statement is so important for brand identity.

Article writing can be a long process, but following these guiding tips can boost your strategy and put you on the path to content marketing success.

Give your content marketing strategy a boost with 6 helpful tips for creating quality blogs that drive leads, increase traffic, and establish brand credibility.

SEO keyword analysis isn't just for websites. It can also be used to determine email content, craft the best subject lines possible, and increase subscribers.

Boost your Instagram advertising strategy with the help of these useful guidelines, and take your social media game to the next level.

Keep these 5 tips in mind before creating your SEO strategy to narrow down where your marketing can improve and bring more organic traffic to your website.

Increase ROI, drive traffic, and boost sales with the help of a strategic approach to your video marketing strategy—even if you’ve never picked up a camera before.

You know how important brand reputation is, but how can you improve it? Look on how you can use your marketing strategy to better your company reputation.

Building your email list is extremely difficult, but we’ve provided the inside information needed to design the perfect email sign-up form.

You collected some great leads during your holiday email campaign. So now what? Here are a few ways you can keep those leads engaged and increase conversions.

Let's take a look inside the inbox of Jared Evers, brand copywriter extraordinaire who knows an effective email when he sees one. Also known as “most likely to fill our inboxes with inspiration.”

Want to get your restaurant’s marketing campaign off the ground? Then don’t miss these top 7 restaurant promotion ideas with examples and marketing tips.

Ever wondered what you can learn from email source code? We explore what this HTML code includes and why it’s important to understand it as an email marketer.

What is voice search and how is it changing digital marketing? Read our guide to see how voice search is growing and how it’s altering marketing as we know it.

Do you own a restaurant? Want to up your marketing game this year? Here are the top digital marketing trends for 2019, from voice search to email automation.