Introducing: The 2020 Higher Ed Email Benchmark Report

Over the past few months, our team has been working on a really exciting project for the higher education industry, and we’re thrilled to finally announce it today! Introducing The 2020 Higher Ed Email Benchmark Report, our first-ever email benchmark report created for higher education professionals. 

To create this report, we looked at hundreds of millions of emails sent from CM Group brands in order to bring you the most complete picture of what universities have been experiencing this year. This research covers a wide variety of university departments and organizations from across the globe to give a big-picture overview of the higher education industry email programs in 2020. 

See how your institution’s email program stacks up in The 2020 Higher Ed Email Benchmark Report. By downloading it, you’ll receive: 

  • An analysis of the most important email metrics for university email programs
  • Average performance benchmarks based on hundreds of millions of emails to see how your school compares to others
  • Actionable tips to maintain the momentum for increased engagement, regardless of what the future holds for higher ed
  • What we can learn from engagement rates during the pandemic


Download now

About the Author

Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

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