Everything you need to know about marketing software for emerging franchises

Emerging franchises are companies on the cusp of reaching an exciting new level.

Managing one location successfully is tricky, so it’s no surprise that complications grow as more locations open. By the time a company reaches (or nears) franchise level, they usually have a handle on the more difficult aspects of running their business.

If you’re running an emerging franchise, it’s important you use the proper technology for your company. The right software makes all the difference. Everything from how you deliver emails to the way you set up an online store depends on the software you choose. 

Franchises must be quick, versatile, and responsive - and to do this, the minds behind the franchise (i.e. you) need to know which software programs offer the most benefits.

So, what are other franchises doing? Which software will best assist the continued growth of your franchise? We’re here to help you answer those questions.

The top software options for emerging franchises

The key word in the phrase “emerging franchises” is “emerging.” Let’s say your brand is established. Well, it still means you need to work to make it to true franchise level. This means more customers, more data, and more decisions.

It also means each decision you make can have a greater impact. You’ll want to focus more attention on refining your communication channels and make decisions based off information - not guesswork.

Here are some popular software options that help businesses at the franchise level (along with some facts about their uses and popularity). 

1. Emma HQ

There’s no doubt: Email is one of the most important tools an emerging franchise can use. When you’re trying to reach hundreds of thousands - or even millions - of people, you need to take advantage of email. More importantly, you need to streamline your operations without sacrificing quality.

At the beginning of this year, there were nearly 4 million email accounts in operation. If you’re looking to build for the future and target young people, you should know millennials spend about a quarter of the day scrolling through their inbox.

If you want to extend offers, maintain a professional relationship, and promote new aspects of your brand and your franchise, email is the place to do it.

Emma HQ gives you powerful tools - including a template function - so you can design beautiful emails without having to create your art from scratch. There’s also an automation suite and A/B testing options so you can see what email works best where and send it at the perfect moment. 

Emma HQ gives you powerful tools - including a template function - so you can design beautiful emails without having to create your art from scratch.

Source: Emma

When the concept of templates and automation come up, you may be worried about approval. Every email you send represents your brand - meaning what you send can break your brand as easily as it could make it. What if something is off? What if there’s a mistake? Would that mean a negative reflection of your franchise is heading to millions of inboxes?

You can put those worries away. Arguably the best aspect of Emma HQ is the approval dashboard. You won’t have to create every email manually or even set it up to be sent manually. You can double-check it before it reaches your customers (or future customers). 

2. Microsoft Dynamics

Emerging franchises usually use basic tools like Microsoft Office. But what about Microsoft Dynamics? This focuses more on enterprise resource management and customer relationship management.

From tracking sales to monitoring interactions with every customer you do business with, this tool is popular for helping you get the data you need to make smart decisions. It’s easy to see how popular this product is. Two years after its release, it was awarded best CRM software and continues to deliver the results companies want.

From tracking sales to monitoring interactions with every customer you do business with, this tool is popular for helping you get the data you need to make smart decisions.

Source: Microsoft Dynamics via Emma

Going back to the subject of email, this tool lets you access two-way synchronization. This means you’re getting information from both your Emma HQ email software and your Microsoft tools. Why not make sure each one can access the other’s data?

You’ll get better insights about which customers are most active, which you need to give a little more attention to, and how to address each.

You can create new groups for segmentation purposes, create more lists for targeted content, and even send triggered emails when contact fields change. You can also view your contacts’ entire response history so you never lose track of your connection with customers no matter how big your franchise grows.

1. Zapier

Managing the scale of a company’s growth is a problem franchises sometimes face. Imagine managing dozens or hundreds of organizations, hundreds or thousands of employees, and potentially millions of files - we can all agree it doesn’t sound like a walk in the park. That’s why the right software is so important. 

This is where Zapier comes in. This tool can connect more web apps than any other, and help you build seamless workflows with them, so you aren’t wasting time.

This is where Zapier comes in. This tool can connect more web apps than any other, and help you build seamless workflows with them, so you aren’t wasting time.

Source: Zapier

You can gather data from Quickbooks and use that to organize your Facebook Lead Ads. You can get project notifications from Asana for one team and pass them along via Google Sheets to another department that needs them. 

The possibilities are nearly endless. Linking software functions together to make daily operations faster and smoother is how an emerging franchise can become an established franchise.

2. Google Analytics

Franchises have mountains of data available at all times. How can companies use that data most efficiently? 

The answer is a question: How do they gather it?

It seems there’s no better tool for gathering and seeing information clearly than Google Analytics. Why? Here’s the biggest perk: You can track the ROI of your advertising efforts. Whether it’s emails or search ads, seeing what kind of return you’re getting is critical for knowing how to move forward.

It seems there’s no better tool for gathering and seeing information clearly than Google Analytics.

Source: Google Analytics via Emma

Google Analytics tracks plenty of metrics. You can find out information like where traffic is coming from, where people interact on a page, and what your conversion rates are. You can even analyze lead generation costs and the value of visitors - so every decision you make is backed by numbers.

With this data at your fingertips, you can make predictions and goals while pursuing them with confidence. Rather than abstract aspirations of growth, you can aim realistically and track how close you are to hitting them. 

3. Privy

After you’re comfortable with popular communication channels like email, you may want to focus on creating other types of advertisements. Things like popup ads and dropdown banners are still effective, especially when you can integrate them with your email mailing list and other tools like Emma HQ.

Privy not only gives you that option, but it also lets you build the customized banners and ads you want with a focus on conversions. In addition, this tool helps you collect information as you extend offers through email so you can keep the conversation going and focus on long-term relationship building.

Privy not only gives you that option, but it also lets you build the customized banners and ads you want with a focus on conversions.

Source: Privy

From embedded forms to landing pages and multiple types of ads, this tool gives you plenty of options to create the advertisements you need. Like Emma HQ, it lets you build custom creations from templates and provides the data-driven insights you need to learn which option is most effective. 

Emerging franchises have to make sure people know about them, and banner ads can be one of the most effective ways of getting the word out. At the beginning of 2019, digital ads - including banner ads - brought in nearly $30 billion in revenue. Harnessing the potential of these ads, in conjunction with your other channels, is the best way to get the most bang for your buck. 

Wrap up

Emerging franchises are in an exciting position. If your company is about to reach franchise level, you’re likely seeing your efforts pay off.

Software is more than just a tool you use to complete an operation. The software you use must function as an interconnected network of technologies that supports human workflows. Rather than having your workers sit down to use software, choose tools that support their efforts.

When you’re thinking about software for emerging franchises, remember:

  • Focus on communication channels like email and use this information to branch out into other popular channels like social media and print media

  • Choose compatible forms of software so you can save steps, time, and money in your daily operations

  • Use software that provides customer contact information, online habits, and shopping preferences so you can plan accordingly 

So you want to reach franchise level and continue expanding. How do you use your available tools to your advantage? Learn how to craft an expert email strategy and achieve the growth you’re looking for.

About the Author

Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. Unlike other email providers, Emma puts their customers first. It's email marketing that works for you.

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