About the Author
Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.Follow on Google Plus Follow on Twitter More Content by Jeff Slutz
What's a good email open rate?
There are an endless number of variables to consider when evaluating whether or not you've achieved a "good...
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Most Recent Articles
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When you pair Emma with Zapier, you can do things like automatically following up with personalized messages to students who meet certain criteria. And you don't need to be tech savvy to get it done.
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4 simple ways to boost email engagement
Has your subscriber engagement experienced a bit of a dip? Here are a few of our favorite go-to strategies when our email audience needs a bit of a nudge.
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Why does email accessibility matter?
Learn how to design accessible emails so everyone can easily understand your message, regardless of disabilities or assistive devices.
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Quick tips for writing the best email subject lines and getting higher open rates.
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New features from Emma to help with GDPR
Today, we’re excited to walk through new GDPR-related changes inside your Emma account.
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If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...
How to write email copy that converts
As a writer, it hurts to say this: But in the email marketing world, copy is the red-headed step child. People love to play with design (the cute, lovable baby) and experiment with tools like...
How to get started with video marketing
There are so many options for video today—and so many brands doing it poorly— that it can be difficult to know where to start and how to stand out. Enter Amy Landino.
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