Emails we love: The holiday edition

Our favorite festive email campaigns for the winter holiday season

It’s the most wonderful time of the year! Whether you’re celebrating the holidays with garlands or greeting cards, cozy nights at home or have plans to get away, one thing remains the same regardless of your reason for the season: There’s an email for that. 

Marketers want to be where the gift-givers are, lighting their path with discounts codes, BOGO sales, and eye-catching design. As the days get shorter and the temperatures continue to drop, the stakes for holiday marketing grow by the minute. Although the season for hustle and bustle has just begun, we’ve rounded up our favorites so far in hopes of inspiring your holiday email marketing: 

1. Postmates

Subject line: Buy One Get More for Cuffing Season

Okay, this is a strong start right out of the gate, not just because I love a good late-night Pad Thai delivery, but because they call-out something everyone’s thinking about during the holidays but not saying—cuffing season. 

The winter holidays welcome engagements galore, and Postmates is genius for knowing their audience and relating it back to their business. They hear you, fed-up singles, and those in relationships? Enjoy the discount code together. Win-wins all around.

2. RX Bar

Subject line: An email with a 50% off discount

Health and protein bars aren’t exactly products that come to mind when I think of festive fun, but this email proves that RX Bars deserve to partake in the celebration. Not only did they create two new seasonal-appropriate bar flavors, but they also announced them in a snow globe that shows they can keep up with other companies’ reindeer games. I love the simplicity of this email, and the call-to-action is super clear for those skimming their inbox for holiday deals. 

3. Magnolia Home

Subject line: Set the scene for Christmas moments

We know to count on Chip and Joanna to transform fixer-upper houses, but this email from Magnolia Home proves that their emails aren’t too shabby, either. From the adorable stockings gif to a homemade stuffing recipe, this send captures all the sentimental feelings of the holidays and is on-brand with the rest of their business—welcoming warmth into a beautiful home. They’ve considered every design detail in this email, from white space to themes of greenery, and it pays off. 

4. Rifle Paper Co.

Subject line: New Holiday Enamel Pins!

Known for adding a touch of floral whimsy to paper goods and beyond, Rifle Paper Co. is always a company I look to for design inspiration, and they have yet to let me down this holiday season. While their enamel pins are a holiday favorite on their own, the presentation is what’s truly outstanding. With an email that sets out to answer the question “They’re festive and fun, but what do I do with an enamel pin?,” Rifle Paper Co. shows awareness of the customer decision process and responds in style.


5. Warby Parker

Subject line: You may have noticed

This email strays from the traditional holiday color palette of red and green, and I’m definitely not complaining. Through a collaboration with Chilean illustrator Camilo Huinca, Warby Parker has added an additional collectible layer to their already-beloved specs: giftable artwork. While it would have been an exciting collaboration regardless, this email really ties together elements of Huinca’s artwork to create a stand-out gift idea and email. 

6. Halotop

Subject line: It’s back! 

I would be lying if I said we didn’t save the best for last. With animated design to liven up your holiday and gingerbread house flavored treats, Halotop ranks close to Santa in terms of Christmas cheer delivery. This email is on the longer side, but the animated ice cream pint literally draws your attention to the call-to-action, which is marketing brilliance at its finest. Catch us in the freezer aisle.

What companies are delivering holiday fun to your inbox this year? Let us know in the comments! 


About the Author

Kaitlin Wernet

Kaitlin Wernet is a content specialist on Emma's marketing team. When she's not restraining herself from using too many exclamation points or grabbing one more La Croix from the office kitchen, she can be found working on her first book or planning her next big travel adventure.

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