Emails we love: The Halloween edition

McKenzie Gregory

The best Halloween emails to hit our inboxes this month

One of my favorite holidays of the year is quickly approaching, so for this edition of “Emails we love,” I thought it would be appropriate to highlight a few scary-good sends to hit my inbox these past few weeks. Here’s to proving that Halloween-themed email marketing can go beyond pumpkin emojis in subject lines.

1. Warby Parker

Guys! This is one seriously engaging email campaign. First of all, while they kept their usual top navigation bar for recipients who just want to shop, it's pure value-driven content marketing otherwise: a festive, multichannel, interactive experience for their subscribers.

2. Chipotle

They already had me at "boorito," but the header image full of ghost peppers (get it?) and a tin foil jack o'lantern just took it to a whole new level. Plus, with a super scannable layout, it's easy to quickly digest the message of the email and act from there.

3. Crate & Barrel

Crate & Barrel is known for their next-level design aesthetic in the inbox, and they keep things similarly sophisticated in their Halloween promotion. The dark, eerie hero image shows off their best festive decor, and the tile format below makes it easy to shop their offerings.

4. Bouqs

I wouldn't have expected such a great Halloween email from a flower delivery company, but Bouqs never fails to surprise and delight. From the endearing headline to the tongue-in-cheek imagery, they absolutely nailed this one.

5. Pizza Hut

Pizza Hut's email team has been on a roll recently, and this series was no different. Their Halloween-themed headlines stood out in a sea of "spooktacular sales," and the GIFs immediately captured my attention. Bonus points for those huge, tappable calls to action that look amazing on mobile.

6. FootCardigan

I was just recently introduced to this wonderful company, and since then, I've been continually impressed with both their email marketing and unique brand voice. In this Halloween promotion, they kept things simple, but the minimalist design, wry copy, and powerful CTA were all it really took to create a winning campaign.

7. Litmus

"... but wait!" you say. "Where are the B2B examples?"

This year, our friends at Litmus threw this excellent footer image into their October newsletter. Just because you're selling enterprise software doesn't mean you can't get creative every now and again, B2B friends.

Have you seen any solidHalloween emails in your own inbox? I'd love to see them, so share away in the comments!

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

A local nonprofit's secret to a successful email program

An email marketing success story from local nonprofit Thistle Farms.

How to use your CRM to save time marketing

Here are the three CRM marketing superpowers that are most helpful for the small business owner.

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo

Return to Home

It's time to start winning the inbox.

Emails we love: The Halloween edition

1. Warby Parker

2. Chipotle

3. Crate & Barrel

4. Bouqs

5. Pizza Hut

6. FootCardigan

7. Litmus

About the Author

Previous Article

Next Article

Emails we love: The Halloween edition

1. Warby Parker

2. Chipotle

3. Crate & Barrel

4. Bouqs

5. Pizza Hut

6. FootCardigan

7. Litmus

About the Author

Previous Article

Next Article

Most Recent Articles

Now that it’s a new year, it’s time to review what’s to come in 2020 digital marketing trends. Check out our comprehensive guide and stay on top of the latest best practices.

Do you thank your customers for their loyalty to your brand? If you don’t, you should. We’re here to tell you why—and to let you know when you should be saying it.

Building or growing a list for marketing campaigns? Follow these opt-in email best practices to attract and maintain engaged subscribers.

Calls-to-action are imperative to any email. But what makes a great one? Check out this guide and start writing calls-to-action that get results today.

Having the right email templates to begin the new year is important. Not sure where to start? Review these four excellent email templates and jumpstart your creativity.

Don't neglect your promotional emails any longer. Optimize and send great campaigns with these tips

There's a lot that goes into choosing an email service provider that suits your every need. Fret not—we’ve compiled a list with all you need to know.

New lead generation doesn't have to be a complicated process. Need some help getting started? Give one of these six tips a try and get new leads today.

If you're seeing a decline in your user engagement, it may be time to consider adding email retargeting into your strategy. Here are 4 examples of email retargeting to review.

Is your higher ed marketing campaign lacking creativity? Here are six of the best educational email templates for to help get those creative juices flowing.

Looking to create or revamp your newsletter, and need a little inspiration? We’ve compiled the 13 best newsletters just for you—with a few bonus tips on upcoming trends.

Email countdown timers are a very helpful tool. But why are they effective and how can you use them to your advantage? Check out these tips.

Focusing on customer marketing is crucial as the traditional marketing funnel starts to be phased out. Check out these four steps to building your new strategy.

Email unsubscribe numbers represent how much your list is shrinking. If you’re looking to reduce that number, use these tips.

Fitness email marketing is a complex art to master. Here are some ideas for making the most of your efforts—whether you’re talking to new subscribers or longtime customers.

Your email subject line can make or break your content. Read these tips to start crafting catchy email subject lines that convert.

Email marketing is always changing. If you feel like you’re behind the times, or need to start from scratch, read these email do’s and don’ts.

The new year is full of possibilities. There’s nothing our team loves more than thinking about what the future holds for our industry and ways technology will continue to evolve marketing.

Are you an email marketer focused on higher education? Looking for the best educational email templates? Find them here.

Crating promotional emails doesn't have to be difficult. Stay on top of your game with these four tips and write exceptional emails your readers love.