Emails we love: Pride Edition
Our favorite emails from LGBTQIA+ owned and allied organizations and businesses.
June is finally here and while the weather is hot, these emails are even hotter. We’re looking at some of our favorite emails celebrating the LGBTQIA+ community.
1. Show & Tell
Subject line: Thanks for joining our mailing list.
The first impressions, as they say, are the most important, and to start off our list we begin with Show & Tell’s welcome email. The wonderful hero image draws you in with its brightness and warmth, making me want to be part of this friend group and a part of their community. My enthusiasm for our connection is matched by their personalized message (they know my name!) and premium content, such as the convenient discount code. Sadwe blocked out the discount code? Well head over to their website for some email inspiration and your very own discount.
2. Dapper Boi
Subject line: NEW DROP: Dark navy chinos
As an email marketer, it’s important to find inspiration both within and outside of your industry. For me, there’s no better place to look than retail brands like Dapper Boi. Retail consistently perfects the use of imagery. Dapper Boi stands above the rest with how they showcase their clothes, their mix of still and action shots and their choice of models. So, if you’re looking for inspiration, or a new pair of pants because your office is not sweatpants friendly, look no further than Dapper Boi.
3. The Trevor Project
Subject line: Support our life-saving mission
In the last email we saw the power of images. Now, let’s turn to copy. There’s no group that excels at crafting amazing stories like non-profits. The Trevor Project is a great example as each email they send ties back to their mission while still addressing current events, celebrations, or holidays. In this email, they give subscribers a first look at their Pride partners and share ways to celebrate and help the community.
4. Lesbians Who Tech
Subject line: Find Your Match at Pride 💛 Bumble CEO Whitney Wolfe Joins Lineup
No matter how you pronounce it - gif or gif (personally I’m team gif), when they are added to any email, they make a big impact. Event emails allow us to break the traditional image to text ratio as seen here with the list of speakers. With each promotional email this list grows, creating excitement for the event and driving the reader down the list to the additional calls-to-action at the bottom.
Subject line: JUST WHEELIE GOOD
Even without that amazing subject line, this email has everything you want. From the bold typography to the striking images, this email makes me want to don some coveralls and head out on my wheelie.
6. Bonus: Erdos + Ko
While not technically an email, I wanted to highlight this great email pop-up. Erdos + Ko show us how to craft a pop-up that’s not intrusive by having a clear message about how they’ll use my email and their commitment to my privacy. Plus, who wouldn’t want to sign up when the owners have invited you into this homey scene with their adorable dog?
Thanks for joining us for another edition of Emails We Love. What LGBTQIA+ emails are you celebrating this month?
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