Deliver personalized, targeted mailings with our new Segment Builder
Our Segment Builder is your control center for powering targeted and personalized email, and we've now made it even easier for you to segment and drive incredible results. Read on to see the all-new updates and improvements we’ve added to Segment Builder to help you narrow down the perfect audience for your message every time.
Segment Builder boasts a new interface, real-time segment counts, and more.
Live segment counts
As you create and edit segments, the contact counter and audience percentages update in real time so you always know how many subscribers are included.
“Or” logic between different criteria types
Before, “or” logic only worked within the same criteria — e.g. has purchased red shirt OR has purchased blue shirt. “Or” logic now works across different criteria types so you can segment by has purchased red shirt OR has spent more than $1000 ever.
Segments can very easily become comprehensive and meticulous. Duplicate existing segments to save time and have a more precise starting point when creating new ones.
- A sleek, redesigned interface
- Live segment counts update in real time as you create and edit segments
- Use “or” logic between different criteria types to find the right contacts
- Find subscribers who have not opened or clicked a specific mailing
- Geotarget more accurately with improved zip code segmentation
- Duplicate existing segments
These updates to Segment Builder are available today for all Emma Pro, Plus and Enterprise customers.
Not a current Emma customer? Request a demo to see it in action.
About the Author
Miles is a product marketing manager on Emma’s marketing team, and—most of the time—uses em dashes whenever applicable. Other interests include photography, loud and fuzzed-out guitars, and that clean feeling you get when writing in a brand new notebook.More Content by Miles Price