Anatomy of an Email: Simply Mac


1. Humans are hardwired to respond to images of faces – especially cheerful, smiling ones! This header works double-time to congratulate customers on their recent purchase and create a great first impression right out the gate.   
2. Relevant emails drive 18x more revenue than old-school batch-and-blasts (Juniper Research). So include information about your subscriber – like their name, the location they made their purchase, or the product they bought – to make their experience feel as personalized as possible (without being creepy about it, of course). 
3. Show some appreciation for new customers by sending them something extra special and super exclusive, like a coupon or promo code. Previous purchasers are 60-70% more likely to convert (Marketing Metrics), so it’s important that you continually nurture them and work hard to retain their loyalty.  
4. Icons like this get your message across without your subscribers actually having to take the time to read a bunch of copy. That way, people can quickly scan for a high-level view at what you have to offer – something that's especially important for audiences who are constantly on the go
5. Positive customer feedback on popular review sites can do wonders – especially since 81% of people research products and services online before they make a purchase (Retailing Today). And chances are good that your happy customers will be more than willing to take a moment and share their love for your brand.
6. CTA buttons truly work to amp up your subscriber engagement, especially since over half of all emails are now opened on a mobile device (Litmus). Think about it: No one likes trying to tap tiny text links on their iPhone or Android. And these buttons are extra big, which makes them that much easier on Simply Mac’s subscribers.

About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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