Anatomy of an Email: Philadelphia Zoo

December 21, 2017 McKenzie Gregory


 

Don’t forget your most important audience

Far too many marketers ignore their base of members, donors, or fans while chasing down new prospects, but don’t fall victim to that mindset. Current customers are one of the biggest untapped resources in marketing today, especially when the probability of selling to an existing customer is 60-70% (versus 5-20% for new prospects).

 

 

See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2017

About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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