Don’t forget your most important audience
Far too many marketers ignore their base of members, donors, or fans while chasing down new prospects, but don’t fall victim to that mindset. Current customers are one of the biggest untapped resources in marketing today, especially when the probability of selling to an existing customer is 60-70% (versus 5-20% for new prospects).
See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2017.
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