The more targeted the better
See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2016.
About the Author
McKenzie Gregory is the content marketing manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.Follow on Twitter More Content by McKenzie Gregory