Anatomy of an Email: Orangetheory Fitness

McKenzie Gregory


The more targeted the better

The secret to successful email is surprisingly simple: Know your audience. Segment accordingly. 
Orangetheory Fitness tends to attract a ton of brides-to-be hoping to get fit before their big day, so the brand launched this brilliant campaign. It looks great and shows the brand is truly paying attention to their subscribers' interests and goals.
And since segmented emails generate 58% of all revenue, it was a surefire way to get the highest possible ROI from their email marketing efforts.


See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2016


About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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