Anatomy of an Email: charity: water

McKenzie Gregory

TELL A STORY (AND MAKE AN IMPACT)

Saying thank you “just because” is powerful, especially in the nonprofit world.

This email from charity: water hits all the right notes: appreciation for subscriber support, demonstration of their impact, and a powerful call to action. Plus, it features a beautiful header and a video that effectively draw you in and entice you to learn more.

Not only is this gorgeous email design – it's nonprofit marketing at its finest.

See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2016.

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

Staffer Q&A with Chief Product Officer Jeff Middlesworth

In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" be...

Introducing our new integration with restaurant marketing platform, Venga

We’re excited to bring Emma’s powerful marketing tools to Venga's restaurant marketing platform, helping yo...

Get our best content straight to your inbox

Return to Home

It's time to start winning the inbox.

Anatomy of an Email: charity: water

TELL A STORY (AND MAKE AN IMPACT)

About the Author

Previous Article

Next Article

Anatomy of an Email: charity: water

TELL A STORY (AND MAKE AN IMPACT)

About the Author

Previous Article

Next Article

Most Recent Articles

A lot goes into running a lucrative restaurant, including email marketing. Here’s how to improve your restaurant email best practices and beat the competition.

You can spend a lot of time and money on creating a landing page, but it’s all wasted if that page doesn’t convert. Here are 8 landing pages that will inspire your efforts.

Email marketing is a versatile tool, but sometimes creativity is your best asset. Here’s how using storytelling can help your campaigns.

Timing is among the most precious elements of a successful email marketing campaign. Here are the top 5 myths surrounding the best time to send an email campaign.

Click-through rates tell a lot, but they tell more if you know how to look at them – here are 5 benchmarks you need to know.

Everyone is trying to wrap their arms around the experience economy and the customer experience, which holds that customers don’t just want products and services: They want seamless experiences.

One of the goals of email marketing is to get your audience to engage. Follow these tips to create alumni relations email that will encourage your audience to take action.

A/B testing can help guide you in creating email campaigns that your subscribers will want to open, and here's why.

Converting email drip campaigns comes down to a variety of factors. Read along as we cover tips and examples that make up a campaign that will get results!

As an email marketer, you must know the present state of the industry to know where it’s going next. Here are 5 stats that reveal the state of email in 2019.

Relying on tradition is a great way to get by, but only by innovating can you excel. Here are some of the best ways to break the mold for B2B email marketing.

An effective welcome series is essential for any email marketing strategy. Here are 6 examples of brands who got their welcome email right.

Marketers are always looking for ways to grow their contact list. But there’s one method they should forget about. Here are 5 reasons to never buy an email list for marketing.

Lead nurture emails are essential for building a relationship with your contacts and moving them down the sales funnel. Here are a few examples you can use for inspiration.

Email for higher education audiences is different than marketing for businesses. Here are 8 things that university marketers need to remember when building their campaigns.

Marketing automation is a great tool for your emails to engage with leads and customers. Here are 7 examples of ways you can use automation for campaigns that work.

Content A/B Testing takes the guesswork out of your marketing and automatically sends the winning content that resonates best.

A successful franchise business email strategy has many factors but keeping these 7 in mind will give you a head start.

Boosting your email open rates may seem difficult, but it doesn’t have to be. Check out these 4 creative ways to help get your emails opened by subscribers!

Building an engaged email list takes time and patience. That being said, we have 5 tips that will help guide you in building your ideal email list.