Anatomy of an Email: charity: water

It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.

With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.

Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!

Restaurant A/B testing is an absolute must as restaurants continue navigating COVID-19. Here's what you need to know to get started.

Now more than ever, restaurants need to build customer loyalty and increase sales. Discover how email marketing can help your business during the pandemic.

Creating your nonprofit's email newsletter doesn’t have to be time consuming. Check out these three template samples and build a great newsletter today.

Find out how building email landing pages can help marketing campaigns and increase conversion rates.

Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT

Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.

Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here to answer those questions.

Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

Emma shares emails we love to get you in the spirit for email marketing during the holiday season.

Keep this email deliverability checklist handy to remember these best practices and reach your audience when it matters most during the 2020 holiday marketing season.

We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.

We're excited to officially welcome a newcomer to the CM Group family of brands.

A behind-the-scenes look at Emma's newsletter survey results