Anatomy of an Email: charity: water

January 23, 2017 McKenzie Gregory



Saying thank you “just because” is powerful, especially in the nonprofit world.

This email from charity: water hits all the right notes: appreciation for subscriber support, demonstration of their impact, and a powerful call to action. Plus, it features a beautiful header and a video that effectively draw you in and entice you to learn more. 

Not only is this gorgeous email design – it's nonprofit marketing at its finest. 



See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2016


About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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