Anatomy of an Email: Arta Tequila

McKenzie Gregory

If your average open rates have dipped below 10%, it's time to send a re-engagement campaign. Not only is it your best opportunity to win back inactive subscribers, you can also use it to collect the data you need to send more relevant content (and get better results) in the future.

Case in point: this example from our friends at Arta Tequila. From attention-grabbing imagery to cheeky messaging, it hits all the right notes. Don't have the time or bandwidth to create something like this for your own brand? We'll let you in on a little secret. Every part of this particular campaign—from strategy to design to execution—was managed by our in-house Professional Service Team!

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

7 brands that mastered the welcome email

Here's what it looks like when you build your welcome email with a clear goal in mind.

Recap: Deliver a 5-star guest experience powered by email

Last week, we teamed up with Venga for a webinar all about delivering the best possible guest experience us...

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo

Return to Home

It's time to start winning the inbox.

Anatomy of an Email: Arta Tequila

About the Author

Previous Article

Next Article

Anatomy of an Email: Arta Tequila

About the Author

Previous Article

Next Article

Most Recent Articles

Should you include multimedia email in your marketing? Learn how crafting content with various media formats affects performance metrics.

Don’t get lost in the sea of email marketing courses online. We’ve got the top five trainings you can take to improve your email marketing strategy today.

Do you have an announcement but you’re not sure how to spread the news to your audience? Look no further. Check out this guide and learn about when to use email marketing.

Fitness marketing strategy is all about increasing enrollment. Check out these four tips to start boosting your memberships today.

Are you new to the world of digital marketing for franchises, and you’re not sure where to start? Read this comprehensive guide and make your campaigns stand out.

Do you need to create an engaging announcement email for your marketing campaign? Check out this guide and get inspired by some great examples.

The importance of email marketing will only continue to grow in 2020 and beyond. Find out why.

Want to use colorful emails to boost your click rates and conversions? This blog looks at colorful email examples that pop.

Health and wellness companies work in a complex, constantly changing industry. Know what customers want by checking out these health and wellness business trends for 2020.

Are you trying to develop a franchise marketing strategy that works? You’ve found the right resource. Read our comprehensive, step-by-step plan.

When you’re in the fitness industry, social media is a valuable tool. Here’s a guide to building your own strategy (with some professional examples to inspire you)

Our team is divided on whether to call it "stuffing" or "dressing," but we can definitely agree on which Thanksgiving emails win the inbox.

Personal trainer emails are more than a sales pitch. They help you build trust and authority with your customers. Still not convinced? Here are three reasons why you need them.

Your fitness franchise may have a lot to offer, but you need the right marketing strategy to reach your audience. We’ve got tips to help you build (or rebuild) your strategy.

Need help marrying your fitness scheduling software with your email marketing efforts? Give one of these five integrations a try. They'll help you when it matters most.

Don't spam your email list with your fitness class schedule. Instead, cleverly add it to your email marketing campaigns. Here are four ideas to get you started.

How many of your donors made one-time gifts? How many are contributing monthly? Now think about how nice it would be if you could turn some of those one-time donors into recurring monthly donors.

Ever wondered how to build an email list from scratch? We’ve got everything you need to know.

With so many franchise advertising programs out there, it’s hard to know which works best. If you’re not sure where to start, check out these four recommendations.

For emerging franchises, every decision is critical for future growth. Here are some tips on picking the right software to support your company’s growth and expansion.