If your average open rates have dipped below 10%, it's time to send a re-engagement campaign. Not only is it your best opportunity to win back inactive subscribers, you can also use it to collect the data you need to send more relevant content (and get better results) in the future.
Case in point: this example from our friends at Arta Tequila. From attention-grabbing imagery to cheeky messaging, it hits all the right notes. Don't have the time or bandwidth to create something like this for your own brand? We'll let you in on a little secret. Every part of this particular campaign—from strategy to design to execution—was managed by our in-house Professional Service Team!
About the Author
McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
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