Anatomy of an Email: Arta Tequila

McKenzie Gregory

If your average open rates have dipped below 10%, it's time to send a re-engagement campaign. Not only is it your best opportunity to win back inactive subscribers, you can also use it to collect the data you need to send more relevant content (and get better results) in the future.

Case in point: this example from our friends at Arta Tequila. From attention-grabbing imagery to cheeky messaging, it hits all the right notes. Don't have the time or bandwidth to create something like this for your own brand? We'll let you in on a little secret. Every part of this particular campaign—from strategy to design to execution—was managed by our in-house Professional Service Team!

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

7 brands that mastered the welcome email

Here's what it looks like when you build your welcome email with a clear goal in mind.

Recap: Deliver a 5-star guest experience powered by email

Last week, we teamed up with Venga for a webinar all about delivering the best possible guest experience us...

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo

Return to Home

It's time to start winning the inbox.

Anatomy of an Email: Arta Tequila

About the Author

Previous Article

Next Article

Anatomy of an Email: Arta Tequila

About the Author

Previous Article

Next Article

Most Recent Articles

As a marketing tool, event invitation email examples are essential because this type of content is unmatched at providing support for concerts, conferences, and more.

Contrary to many gurus, email whitelisting isn't a dead practice. In order to avoid being marked as spam, you need to be practicing these 4 email whitelisting best practices.

Revamping your B2C email marketing strategy doesn't have to be hard. Make sure you are reaching your readers and fulfilling their needs by implementing these 3 best practices.

Autumn and winter email campaigns are not always about the big seasonal sales. Explore these fall newsletter templates to add some variety into your holiday campaigns.

As email marketers, thinking of how to improve your email deliverability should be second nature. Here’s the lowdown on email deliverability, plus best practices to follow.

Emojis in email subject lines are becoming more common. Learn more about their benefits and how you can use them effectively to increase your open rates.

Marketers need to learn how to measure email marketing ROI to know if campaigns are performing well. These metrics will help you keep up with the latest marketing trends.

Need help crafting ecommerce email subject lines that perform? We've got 3 tips to help you craft great subject lines as well as several noteworthy examples for you to borrow.

Using testimonials in email marketing is a powerful tool that is often overlooked. Need some help with creative ways to add them in? We've got 3 to get you started!

Your email is only as good as its ability to convert. Learn how to boost your email conversion rates with these 10 tips on enhancing your email marketing campaigns.

Learn why email marketing for events is a campaign strategy that works and how to use email to your advantage to boost ticket sales, attendance and ROI.

Have you been looking for simple email marketing tools to boost your email campaign success? We’ve got six email marketing tools to help your franchise out.

Do you want to impress your email subscribers? Here are 10 email template examples to get your creative juices flowing for that next campaign.

Learn how email subject lines have a direct impact on open rates and how you can create better subject lines to boost your rates.

Having premade franchise email templates is great for busy franchise owners looking to maintain brand consistency. Need some ideas? Here are 5 templates to get you started!

Learning how to market restaurants isn't as tricky as it sounds, especially when you have a plan. Use these 4 steps to create a strategy for your restaurants' marketing needs

Many marketers know of inbound marketing, but still have a hard time answering the question "what is inbound marketing?" Here's our answer and 4 key components worth knowing.