Anatomy of an Email: Arta Tequila

If your average open rates have dipped below 10%, it's time to send a re-engagement campaign. Not only is it your best opportunity to win back inactive subscribers, you can also use it to collect the data you need to send more relevant content (and get better results) in the future.

Case in point: this example from our friends at Arta Tequila. From attention-grabbing imagery to cheeky messaging, it hits all the right notes. Don't have the time or bandwidth to create something like this for your own brand? We'll let you in on a little secret. Every part of this particular campaign—from strategy to design to execution—was managed by our in-house Professional Service Team

About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory
Previous Article
7 brands that mastered the welcome email
7 brands that mastered the welcome email

Here's what it looks like when you build your welcome email with a clear goal in mind.

Next Article
Recap: Deliver a 5-star guest experience powered by email
Recap: Deliver a 5-star guest experience powered by email

Last week, we teamed up with Venga for a webinar all about delivering the best possible guest experience us...

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo