Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.

In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.

Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.

These seven email signup form customization tips are essential to maintaining and growing your mailing list.

How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.

Email marketing automation best practices show you how to get the most out of your content. Here are some examples of how to engage users at the perfect time.

Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which are most important plus how to track (and raise) them.

Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get sales emails read, use these tips to improve your openers.

If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.