9 sizzling marketing stats from this summer

McKenzie Gregory

August is upon us, which means a few things: School’s back in session. We’re completely over the sweltering heat. Football, flannel and pumpkin-flavored everything are quickly approaching. And – brace yourselves – the latest in digital marketing stats are in. We’ve gathered these sizzling summer stats over the past few months; they'll help you form the best marketing game plan possible as the weather grows cooler and the holiday season goes into full swing. Enjoy!

We know that inboxes are more crowded than ever, but these numbers are crazy! According to a recent study, over 205 billion emails are sent and received every single day (The Radicati Group, Inc.). 

Always split test your subject lines; choosing the right one will have a huge impact on the success of your mailing. 69% of email recipients will report an email as spam solely based on the subject line (Convince and Convert).

Turns out we’re not the only folks who believe in the power of smart email marketing. 73% of senior-level marketers believe email marketing is core to their business, as email is a critical touchpoint along the customer journey (Salesforce).

Designing for mobile is more important now than ever before. 80.8% of users report reading email on mobile devices (Hubspot).

Avoid copy-heavy messages and focus instead on high-quality, eye-catching imagery. 65% of recipients prefer emails that contain mostly images vs. 35% who prefer mostly text (Hubspot).

Every business needs to generate money, and email marketing is a great way to help you do just that. 59% of B2B marketers say email is their most effective channel for generating revenue (BtoB Magazine).

Make it crystal clear what you’re trying to get your recipients to do. Emails with a single call to action increase clicks 371% and sales 1617% (Toast).

Less isn’t always more. The average landing page form with two form fields has higher conversions than one form field (Unbounce).

Don’t fear the beard – embrace it! According to Daniel McGaw (the founder of Fuelzee), adding facial hair to a model on their product page led to a 49% increase in cart adds. (To be clear, it was a male model; adding facial hair to your female models has yet to be tested.)

Want to learn more about how to put these stats to good use in your own email marketing? Check out The Modern Marketer’s Field Guide!

About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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