9 key stats about the current state of marketing

McKenzie Gregory

Free download: 9 slides you can use in your next presentation

In our 2017 Email Marketing Industry Report, we gathered data to answer some essential questions about the state of modern marketing: What do marketers care about? What are their biggest challenges? And most importantly, how are they solving them?

Here's a quick look at our findings:

We also dove into some key verticals, like nonprofit, university, and B2B marketing....

...and that's just the beginning!

The stats we uncovered will help you highlight current pain points in your marketing program, advocate for new (and smarter) strategies, and make a case for email – the most powerful digital marketing channel out there.

So, we put together some presentation assets to help you do just that. You can download 9 free, ready-made slides featuring the highlights using this link.

And don't forget to download the full report here: 2017 Email Marketing Industry Report

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

Q&A with the Chief Brand Officer at Orangetheory Fitness

At Marketing United 2017, Emma's Chief Product officer interviewed Kevin Keith, Chief Brand Officer at Oran...

Expert tips from top university marketers

University marketers share their best digital marketing tips, from email to brand control across departments.

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo

Return to Home

It's time to start winning the inbox.

9 key stats about the current state of marketing

Free download: 9 slides you can use in your next presentation

About the Author

Previous Article

Next Article

9 key stats about the current state of marketing

Free download: 9 slides you can use in your next presentation

About the Author

Previous Article

Next Article

Most Recent Articles

If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.

As an email marketer, your list can make or break you. Here are some tips on finding the perfect tool to build and maintain your list and empower your campaigns.

Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.

With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.

Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.

Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.

Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.

Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.

Here’s how to write blog posts that convert and win hearts.

Use these triggered email examples as inspiration for your workflows.

Here’s everything you need to know about using email for lead nurturing.

Here’s everything marketers need to know about email open rates for 2020.

If you feel apprehensive about video marketing, check out these 26 statistics today.

Not sure how effective influencer marketing truly is? Here's everything you need to know to get started.

Not sure where to start when trying to grow your email list? Try these five best practices and get more people subscribed to your emails.