9 key stats about the current state of marketing

McKenzie Gregory

Free download: 9 slides you can use in your next presentation

In our 2017 Email Marketing Industry Report, we gathered data to answer some essential questions about the state of modern marketing: What do marketers care about? What are their biggest challenges? And most importantly, how are they solving them?

Here's a quick look at our findings:

We also dove into some key verticals, like nonprofit, university, and B2B marketing....

...and that's just the beginning!

The stats we uncovered will help you highlight current pain points in your marketing program, advocate for new (and smarter) strategies, and make a case for email – the most powerful digital marketing channel out there.

So, we put together some presentation assets to help you do just that. You can download 9 free, ready-made slides featuring the highlights using this link.

And don't forget to download the full report here: 2017 Email Marketing Industry Report

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory

Q&A with the Chief Brand Officer at Orangetheory Fitness

At Marketing United 2017, Emma's Chief Product officer interviewed Kevin Keith, Chief Brand Officer at Oran...

Expert tips from top university marketers

University marketers share their best digital marketing tips, from email to brand control across departments.

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo

Return to Home

It's time to start winning the inbox.

9 key stats about the current state of marketing

Free download: 9 slides you can use in your next presentation

About the Author

Previous Article

Next Article

9 key stats about the current state of marketing

Free download: 9 slides you can use in your next presentation

About the Author

Previous Article

Next Article

Most Recent Articles

Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.

In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.

Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.

These seven email signup form customization tips are essential to maintaining and growing your mailing list.

How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.

Email marketing automation best practices show you how to get the most out of your content. Here are some examples of how to engage users at the perfect time.

Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which are most important plus how to track (and raise) them.

Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get sales emails read, use these tips to improve your openers.

If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.