Email design and strategy inspiration from top travel brands
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Something to remember when designing email for a travel brand? Lead with imagery above all else. Chances are, you already have gorgeous photo assets you can use to paint a dreamy picture for your subscribers of the feeling they'd get at different destinations. Tell that story with bold, high-quality photos to evoke an emotional response and incite action.
Sometimes, simple is best. This email from Jetsetter eliminates distraction by making the path here a simple choice: Choose a destination that interests you from this no-fuss group of tiles. By reducing friction, you'll increase the chances of your subscribers taking action and clicking through to your website.
Big thanks to our friends at Really Good Emails for sharing this example and introducing me to this fantastic brand! Hipmunk has a unique brand and voice, and that rings clear in this welcome email. The playful illustrations help you quickly understand the gist of the message without having to actually read any of it, and it all comes together with a single, contrasting CTA button at the bottom.
Seen any other great travel email examples in your own inbox? Feel free to share them in the comments section!
About the Author
McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.Follow on Twitter More Content by McKenzie Gregory