About the Author
Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory
Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.
Get a DemoMost Recent Articles

Strategy: Get better results by adding multimedia to your email
Should you include multimedia email in your marketing? Learn how crafting content with various media formats affects performance metrics.

5 Best email marketing training courses to try today
Don’t get lost in the sea of email marketing courses online. We’ve got the top five trainings you can take to improve your email marketing strategy today.

Tips and tricks on when to use email marketing
Do you have an announcement but you’re not sure how to spread the news to your audience? Look no further. Check out this guide and learn about when to use email marketing.

4 Fitness marketing strategies to boost membership
Fitness marketing strategy is all about increasing enrollment. Check out these four tips to start boosting your memberships today.

A guide to digital marketing for franchises
Are you new to the world of digital marketing for franchises, and you’re not sure where to start? Read this comprehensive guide and make your campaigns stand out.

Our favorite announcement emails and tips for your own
Do you need to create an engaging announcement email for your marketing campaign? Check out this guide and get inspired by some great examples.

The importance of email marketing in 2020 and why you should care
The importance of email marketing will only continue to grow in 2020 and beyond. Find out why.

4 Ways to create colorful emails your subscribers love
Want to use colorful emails to boost your click rates and conversions? This blog looks at colorful email examples that pop.

2020 health and wellness business trends you need to know
Health and wellness companies work in a complex, constantly changing industry. Know what customers want by checking out these health and wellness business trends for 2020.

How to develop a franchise marketing strategy
Are you trying to develop a franchise marketing strategy that works? You’ve found the right resource. Read our comprehensive, step-by-step plan.

Making a balanced fitness social media marketing strategy
When you’re in the fitness industry, social media is a valuable tool. Here’s a guide to building your own strategy (with some professional examples to inspire you)

Emails We Love: Thanksgiving Feast
Our team is divided on whether to call it "stuffing" or "dressing," but we can definitely agree on which Thanksgiving emails win the inbox.

3 Reasons why you should create personal trainer emails + tips
Personal trainer emails are more than a sales pitch. They help you build trust and authority with your customers. Still not convinced? Here are three reasons why you need them.

How to build your best fitness franchise marketing strategy yet
Your fitness franchise may have a lot to offer, but you need the right marketing strategy to reach your audience. We’ve got tips to help you build (or rebuild) your strategy.

How to marry your email marketing and fitness scheduling software
Need help marrying your fitness scheduling software with your email marketing efforts? Give one of these five integrations a try. They'll help you when it matters most.

How to promote and boost your fitness class schedule through email
Don't spam your email list with your fitness class schedule. Instead, cleverly add it to your email marketing campaigns. Here are four ideas to get you started.

3 Ways to cultivate monthly donors via email
How many of your donors made one-time gifts? How many are contributing monthly? Now think about how nice it would be if you could turn some of those one-time donors into recurring monthly donors.

Email 101: How to build an email list from scratch
Ever wondered how to build an email list from scratch? We’ve got everything you need to know.

4 Ways to get started with franchise advertising programs
With so many franchise advertising programs out there, it’s hard to know which works best. If you’re not sure where to start, check out these four recommendations.

Everything you need to know about marketing software for emerging franchises