Haven’t thought about your New Year’s email campaign yet? No need to worry if you haven’t—there’s still plenty of time to spread some holiday cheer to your customers.
We’ve curated some of the most creative New Year’s Eve email examples for 2019 to help ramp up the creativity and bring a little bit of spirit to your marketing strategy.
So, whether you’ve got a holiday sale to run or you just want to wish your loyal customers the best for the holidays, we’ve got the emails that will spread cheer, rewards, or savings to inboxes near and far!
5 New Year’s Eve email examples for 2019 to start your marketing year off right
The new year is a perfect time for new beginnings, for both customers and marketers alike. Why not shake up your email marketing campaign using these great examples as idea springboards?
Check them out below:
1. Add some action to the mix.
There’s no question that animation is eye-catching, particularly when combined with fresh, simple graphics.
Look how Moo, a business-card and small-batch printing company, parlays a sweet succulent into an attention-getting New Year’s email:
That burst of spring green set against a monochrome background speaks to new beginnings and fresh starts—a perfect way to introduce recipients to Moo.
And the playful burst of greenery is sure to catch the eye and hold attention.
In fact, according to a study conducted by Marketing Sherpa, animation provided the following results:
- Increased open rate by 6%
- Increased in click rate by 42%
- Increased conversion rate by 103%
- Increased revenue by 109%
That’s a lot of marketing power packed into one simple little addition to your campaign. And New Year’s, with its focus on festivities, fun, and flare is the perfect time to add this kind of action to your emails.
Here’s another example from Joie to get your creative juices flowing:
The animated twinkles of the stars and lights really pop against the hazy, simple background of this email.
And this gif from Wix is especially celebratory and festive:
Image: Really Good Emails
The animation is simple but effective, and the year-in-review content is a real value-add for the reader.
But, if animation isn’t your thing, don’t fret.
We’ve got lots of other ways to boost your email marketing profile for the 2019 New Year holiday.
In fact, toning it down some can be just as effective of a marketing technique as jazzing it up with glitz and sparkle.
2. Keep it simple.
Sometimes, simpler is better. In email marketing, this translates to sharp, uncluttered layouts and crisp graphics.
Let’s look at how Kate Spade takes simple and makes it shine:
Neat, high-contrast graphics paired with no-nonsense sans-serif fonts and clean, minimal language makes this New Year’s email stand out amongst stacks of frilly, fussy marketing pieces.
Given that the holidays are often hectic for many customers, giving them a calming email may be just the ticket to capturing their attention amidst the holiday hustle and bustle.
Once again, the graphics are high contrast and colors are limited to give the viewer’s eye a rest.
The typeface is simple, and text is kept short and to the point.
Finally, it’s important to note that “simple” doesn’t always mean super-minimalist.
You can give readers a clean, easy-to-follow look while still providing loads of information like Hello Print does in the email, below:
Hello Print follows the typical “simple” formula of a high-contrast graphic and easy-to-read fonts, but also showcases three products and provides a personal touch with photos of their customer service team.
Using actual team members in their email gives Hello Print customers that receive this email the feeling that their New Year’s greetings are coming from real, flesh-and-blood people and not just an automated “system”—a definite plus for engagement and loyalty.
3. Show engagement by offering a year in review
A great way to connect with your audience is to give them a year-end recap of your interactions with them throughout the year.
Giving readers a visual timeline helps reinforce your relationship and while letting them know that you appreciate their patronage.
Todoist does this well in this sharp email:
Image: Really Good Emails
Not only does Todoist recap the recipient’s productivity for the year, but they offer valuable tips to make the next year even more productive.
Couple that with some discounts for specific audience groups and Todoist has managed to provide their customers with a festive, yet very practical email greeting.
Flywheel also does this well, allowing the customer to feel like they were truly part of a movement in the year prior:
Image: Really Good Emails
4. Don’t forget Chinese New Year!
Holiday emails are not just for traditional western New Year’s celebrations.
With over 1.4 billion Chinese people living in mainland China and 50 million more abroad, Chinese New Year offers marketers the perfect way to connect with this segment of their audience.
Besides, everyone loves a holiday and Chinese New Year celebrations are becoming more and more common everywhere around the world.
In fact, every Chinese New Year has an animal association. This year is the Year of the Dog, so it’s appropriate to include this wonderful example:
This shows how a little humor injected into the mix can make for a compelling and appealing marketing strategy.
This year, Chinese New Year will be celebrated on February 5, 2019 and run through January 24, 2020.
And, in case you’re wondering, 2019 is the Year of the Pig (Boar), so start thinking about all the creative, fun, and festive ways you can fit that motif into your marketing strategy.
5. Offer a special promotion.
Need to move some holiday merchandise? Give a New Year’s gift to your customers—and yourself—by clearing those shelves with a New Year’s sale.
Or, start the year of fresh by showcasing brand-new items or new offers for loyal customers.
This Madewell piece goes big with an over-the-top discount of 40% off current sales prices.
That’s a stunningly good offer that would be hard for customers to pass up, particularly since they can shop either in-store or online. Notice that the offer is limited—they only have till Monday to grab the steep discount.
Generating a feeling of scarcity is a good thing in email marketing, particularly around the holidays when people are primed for those post-holiday deeply discounted products and services.
New Year’s emails can range from animated productions full of glitz and glamour to funny or just a simple and genuine greeting.
If you know your audience well—and you should, if you’ve segmented correctly—you’ll know which of these approaches will best appeal to your customers.
If you’re looking to expand your reach this New Year, remember to create a Chinese New Year email to add to the joy that all New Year’s celebrations bring.
Since Chinese New Year falls roughly one month after traditional western New Year’s celebrations, you can even use email marketing to extend holiday sales—and move last year’s product—through February to make way for your own prosperous new business year.
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