Email is one of the most effective forms of marketing.
It’s accessible to virtually all businesses, and nearly everyone has access to an email account.
Depending on the size of your organization and your marketing strategy, emails can be a relatively cost-efficient way to reach a lot of people. That’s why email marketing training courses need to be a top priority for any digital marketer.
Whether you’ve been using the same email marketing strategy for years or you just realized how important it is, this blog covers some of the top email marketing training courses available today.
You’ll read why improving your email marketing skills is important, plus tips on how to choose the best email marketing training courses for you.
Why you need to take email marketing training courses
Email marketing training courses provide valuable techniques and resources to improve your digital marketing strategy.
It can be easy to get stuck in the same email marketing routine. A course gives you the opportunity to hone your skills.
Not all email marketing training courses offer practical advice you can put into action. If you’ve developed a campaign or two, and you’re not sure what you’ll gain from taking courses, here are a few key metrics that should help show you why they’re important:
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When it comes to email, over 20% of revenue comes from automated campaigns.
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Mobile devices account for around 53% of all email opens.
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Segmented email campaigns can generate up to a 760% increase in revenue.
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Triggered, targeted, and segmented email campaigns contribute 77% of ROI.
Knowing how important segmentation and automated campaigns are, the email marketing training courses in this blog will help you put together a strategy that embraces these tactics.
Now, let’s look at the best email marketing training courses you can start taking today.
The 5 best email marketing training courses available today
Each of these email marketing courses offers a different approach to your email marketing strategy. From free to mid-range prices, these courses are easily accessible to most digital marketers.
1. HubSpot Academy: Email Marketing
HubSpot Academy is an excellent resource for learning how to put together a truly effective email marketing campaign. The course offers a certification at the end, which may be useful in the future.
Source: HubSpot Academy
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Why you want to take this course: This offers a comprehensive look at a full spectrum of email campaigns.
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What you’ll learn: How to segment, design, and analyze your emails for success.
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How it works: Once you register on their website, you’ll have access to all nine modules and 27 videos.
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Time commitment: A little over three hours.
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Cost: Free
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Why we love it: As one of the few free, fully comprehensive email marketing training courses, it’s a great starting point for making your email marketing strategy more efficient.
2. Lynda.com: Content Marketing - Newsletters
Lynda.com (formerly LinkedIn Learning) offers a variety of email marketing training courses. Because newsletters are a great way to reach your customers, we think this course is one of the best available.
Source: Lynda.com
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Why you want to take this course: Over 80% of marketers use email newsletters as part of their email marketing strategy.
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What you’ll learn: How to integrate email newsletters into your marketing strategy, plus how to use your email database more effectively.
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How it works: There are four modules with a total of 13 videos.
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Time commitment: A little over 30 minutes.
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Cost: After a free month trial, the month-to-month price for all learning videos is $29.99, though an annual plan is available and saves you money.
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Why we love it: This course hits the high points of crafting a compelling email newsletter without requiring a significant time commitment.
3. Lynda.com: Managing Email Marketing Lists and Campaigns
This is another course from Lynda.com, but it looks at your goldmine—the email marketing list. Your list of subscribers is critical to your email marketing strategy.
Source: Lynda.com
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Why you want to take this course: No email campaign will be successful if you don’t manage your lists routinely. This course dives deep into cleaning up your email list.
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What you’ll learn: How to grow your subscriber base, segment your lists, and perform A/B testing on your email campaigns.
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How it works: This course has seven modules with a total of 25 videos.
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Time commitment: About one and a half hours.
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Cost: Depending on which plan you choose, the monthly price starts at $19.99, though there is a free one-month trial to start.
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Why we love it: List segmentation is crucial to an email marketing strategy, and this course covers the nitty-gritty of email lists.
4. ClickMinded: Email Marketing
ClickMinded offers seven courses focused exclusively on digital marketing. Their email marketing course is a complete look at how to optimize your strategy.
Source: ClickMinded
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Why you want to take this course: To get an immersive email marketing experience.
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What you’ll learn: Everything from copywriting and design to tracking and deliverability.
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How it works: Like the other courses, ClickMinded breaks its content down into shorter videos within a few modules.
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Time commitment: Anywhere from three to six hours.
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Cost: Sign up for this single course for $497, or all seven for $997.
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Why we love it: ClickMinded not only covers an array of email marketing topics, but they offer lifetime updates and resources you can use continually.
5. Udemy: Email and Affiliate Marketing Mastermind
While Udemy has a variety of email marketing training courses, this one on email and affiliate marketing teaches practical ways to strategically set up your email campaigns.
Source: Udemy
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Why you want to take this course: If your goal with email marketing is to make money, this course focuses specifically on capitalizing on your emails.
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What you’ll learn: Building email lists, remarketing to your contacts, and how to use your email list to generate revenue.
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How it works: This course has four modules with a total of 30 lecture videos.
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Time commitment: About four hours.
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Cost: The standard cost is $199.99, but Udemy often offers promotional prices.
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Why we love it: This course focuses primarily on generating revenue through email marketing, which is one of the top reasons to use it.
How to choose the right email marketing training courses
While these are some of the top email marketing training courses available right now, there are hundreds of courses available to take advantage of.
But before you decide on a course, it’s a good idea to know what to look for. Here are a few tips on choosing the right email marketing training courses:
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Evaluate your strengths and weaknesses: You’re likely already familiar with email marketing to some extent, so figure out where you need to focus your training efforts before you start.
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Decide how much you want to spend: While some courses are free, most courses require a small investment. Figure out what you’re comfortable with.
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Research course options that fit your needs: Now that you know where you need to focus your training, research course options through sites like Lynda.com or Udemy.
Once you commit to taking an email marketing training course, add the task to your calendar so you can stay on top of it.
Wrap up
It doesn’t matter if you’re trying to figure out how to segment your lists more effectively or if you’re working on a newsletter campaign—one of these courses will work for you.
Here are three takeaways about email marketing training courses:
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You get what you put into it, so choose a course that you can fit into your schedule.
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Spending some money to improve your email marketing strategy will pay off in the end.
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Choosing email marketing training courses is easy when you focus on what you need to learn.
The time you invest in your professional development will be well worth it. Email marketing isn’t likely to go away anytime soon, so brush up on your skills with one of these courses.
Want to learn more about email marketing automation? Emma can help you craft email campaigns that impress your subscriber base.
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