As you’ve probably heard, email marketing has a reputation for delivering the best ROI compared to any other digital marketing channel—in fact, in a recent industry report, 47% of marketers said that email was the breadwinner for their organization.
However, as you may have learned the hard way, that doesn’t mean success is guaranteed. Most marketers have experienced the frustration of going to the trouble to put together a complete email marketing campaign only to have so-so results to show for it.
That’s why it’s smart to look over email marketing examples that have consistently led to success before you get started on your next attempt. While you’ll still need to do some tweaking to make it work for your unique market, these examples will provide a good starting point.
4 email marketing examples to try in your next campaign
Even if you’ve had some success in the past, the following email marketing examples on this list will give you plenty of ideas for achieving even more in the future. These have proven to work for other companies, so it's worth experimenting to see if they can work for you!
1. Email to promote a new post
If your company has a blog, then one of the most important email marketing examples to learn from is the kind you use to share that post with your entire list.
Remember, just because someone signs up for your list—which means they are probably a fan of your content—that’s no guarantee they’re regularly checking back on your blog for new posts. It might be weeks or even months before they finally take a look.
You can greatly decrease this delay by sending out an email to your entire list whenever a new post is published.
The great thing about this method—and all the email marketing examples, for that matter—is that the normal rules most of us content creators follow for SEO purposes no longer apply.
In short, you can include as many links as you want to your blog post without worrying about Google dinging you for it.
So, introduce it in the very first sentence. That will get plenty of clicks right off the bat. Then, in a second, standalone line, link to it again with the full name of the post. It should look like this:
I’m really excited about this new post on my blog because it covers a very common question.
Case Study: How Can I Increase Engagement on My Social Media Posts?”
Then add a new paragraph that provides a bit of a summary. End your message with a CTA button that uses compelling copy to give readers another chance to click through to your website.
Again, some of the regular rules of linking and promoting yourself don't apply when it comes to email. All you’re doing is giving engaged recipients another opportunity to view your work!
2. Email that includes a weekly roundup
This is probably one of the best email marketing examples for those of you who are trying to establish your company as an authority or thought leader in your market.
It’s essentially the same idea as an Expert Roundup blog post, except it’s going to be much shorter. All you do is pick content from your market that you know your list will be interested in and then add a quick summary for each post.
As an example, if your list is made up of salespeople, you could send out an email with the five best blog posts, YouTube videos, and/or podcasts on the topic. You can even include any recent books you’ve read.
The idea is that you’re trying to make it easier for your list to access the most important information for achieving their goals. You’re acting as a helpful reference, which is also why this is one of the best email marketing examples for building your authority.
By reading and learning from your recommendations, your list is also becoming aware that you clearly know what you’re talking about.
3. Email with proof your company delivers results
We already hinted at one of the most powerful email marketing examples that will show you amazing results every single time you use it.
In short, sending create case studies and testimonials from customers is always a great way to showcase the awesome work your company does.
Your customers want to see how much others love your product or service. They want to see what your company can really do and, they want to know that their ambitions are valid—that other customers have achieved the goals they have (with your help, of course).
Case studies are great for blogs, too, but if you have an extremely diverse market, it might make more sense to keep them strictly for emails.
As an example, say you have software that is used by people with private practices. This could be lawyers, dentists, chiropractors, physical therapists, etc.
If you have a case study that shows how your software helped an accountant close more deals, for example, that probably won’t be extremely relatable for a massage therapist. So, keep that case study to your accountant segment.
This will lead to greater open rates and allow you to really personalize the email for accountants, so the case study is positioned as a valuable asset.
4. Email that uses "FOMO" messages
If you’re not familiar with the term, FOMO stands for “Fear of Missing Out.” Generally, it refers to the feeling people have when they worry about how much fun other people are having without them. This has always existed, but social media has definitely added gasoline to the fire.
In any case, if you want to leverage this psychological concept, the last on our list of email marketing examples is the perfect way to do so.
The FOMO email is one you send right before an offer is about to expire—for a course, webinar, product, service, etc.—showing recipients what the last customer or group gained by signing up or purchasing.
Get as detailed as possible. Use pictures or other images to prove your point. The goal is to hammer home that if they don’t take action, they will be missing out in a big way.
The four email marketing examples we just covered should give you some ideas of not just what’s possible but what will work best for your business, market, and unique goals.
Keep in mind, some segments may require different campaigns, even though you’re trying to sell all of them the same thing. So, while these examples are a great place to start, you should still plan on doing some experimentation. Testing is the absolute best way to figure out what works best for your audience.
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