4 Effective newsletter templates to jumpstart your campaign

Are you getting ready to send out a new email newsletter?

Thinking about freshening up your campaign?

Want to create newsletters that convert?

Use newsletter templates. They’ll give you a starting point to craft a stellar email campaign that drives results.

Here’s what you need to know: Your newsletters need to be eye-catching, responsive, and easy to read. They need to mimic your brand but stand apart.

While it can seem daunting to start a new project, a new campaign will be a breeze once you implement templates into your email marketing strategy. 

In this blog, you’ll see how newsletter templates can lead to an effective campaign, plus some tips on how to put together your own. 

How newsletter templates can jumpstart your campaign

First, what exactly is an email newsletter? 

It’s pretty much a “roll-up” of content you send to your email subscribers on a regular basis (weekly, monthly, quarterly, or even annually). It keeps your subscribers informed on what’s going on with your business—and ideally, it helps them stay engaged with your brand.

Why are email newsletters important? 

Email newsletters are an excellent platform to reach your customers on a regular basis. And here are a few statistics that highlight the importance of using automation with your newsletters:

  • Automated emails can increase revenue by 320%.

  • Effectively-nurtured leads make 47% larger purchases than non-nurtured leads.

  • Over 50% of companies already use marketing automation as part of their email strategy.

Newsletter templates are one way you can increase the efficiency of your emails—they’ll save you time as well.

4 newsletter templates for an effective email campaign

An effective email campaign is more than just sending content at the right time. You need a solid subject line, a clear call-to-action (CTA), and an enticing email design.

1. Figma 

Subject line: Figma Monthly - Product updates ✅, new articles on designsystems.com 📝, and more! ✨

Figma sends out monthly newsletters. They start with a subject line that calls out exactly what’s in the email and includes a brief introduction paragraph in the header (which details what’s in the newsletter).

Figma monthly newsletter

Source: Really Good Emails

Figma uses segmented blocks of text and bold colors in the body of the email to bring attention to what they’re highlighting. They include plenty of information to make it easy to decide which articles to read, and they include plenty of links to related material.

Figma draws subscribers in with concise language. They give readers everything they need to continue reading, and they present their content in a user-friendly design.

2. Usual

Subject line: Sparks fly

Starting with a short and simple subject line that piques curiosity, Usual leads into their “usually scheduled programming” with some light puns and a comic.
 

Usual comic example

Source: Really Good Emails

Before diving into their newsletter, Usual throws in a quick CTA—“No time to read, shop now.” This is an effective way to drive traffic to your site, which should be the goal of most email campaigns. 

They continue with their play on words throughout the email—their light humor and witty wordplay draws in readers by enticing their inner child. Keeping newsletters playful can encourage more opens. 

3. Active Spaces

Subject line: New fitness studios you should know about

In one of their monthly email newsletters, Active Spaces highlights their key topic in the subject line—new fitness studios. With a bold blue header, they feature the other sections of this email (updates, news, and more).

Active Spaces email example

Source: Really Good Emails

Because new fitness spots are their focus, Active Spaces dives right in with their first review of a new yoga studio. They give a preview of their review, along with a serene image that evokes feelings of being in a yoga studio.

Active Spaces uses their email newsletter for a specific purpose—to draw readers to their website. They use simple designs and images which gives their email a streamlined feel.

4. Gear Patrol

Subject line: 2019’s best hikers come from Adidas

Gear Patrol lists just one of their articles in their newsletter subject line—the best hiking shoes of the year. And their header is clean and elegant.

Gear Patrol email example

Source: Really Good Emails

After an image of the famed pair of hiking shoes, Gear Patrol entices you to click their CTA for more information. Then they include a list of articles produced recently, along with brief descriptions and images so their subscribers can easily choose what to read first.

With their attractive subject line, they set their newsletter up for success. And they highlight one featured product front-and-center. 

Tips for putting together your own email newsletter templates

While these email newsletters are a great place to start, you’ll likely want to put together templates that match your brand tone and style. This doesn’t have to be an overwhelming task. In fact, it’s relatively simple once you have the key components down.

Using the examples above as a guide, here are a few elements to focus on when putting together email templates for your next campaign:

  • Subject line: Your subject line is one of the most important aspects of your email campaign. Craft a message that conveys why your readers want to open your email. 

  • Header: Getting people to open your email is the first step, but getting them to continue reading takes some extra work. Use your header to highlight why someone might want to keep reading.

  • CTA: A CTA doesn’t have to be blunt. You can drive traffic to your recent blogs or get people into your store. Either way, an email newsletter needs a solid CTA. 

  • Body content: Once you’ve got people in the door and ready to read, make sure you’re providing them with value. If you’re presenting several pieces of news or updates, offer quick insights on each so readers know where to start.

  • Email design: Make sure you put everything together in an aesthetically-pleasing design. Use colors that complement your logo and website, and don’t go overboard with too many GIFs or large images. 

Crafting an email newsletter campaign isn’t difficult, but it does take a little bit of practice. Consider investing in email marketing tools that offer features like drag-and-drop editors and A/B testing.

Bonus: Don’t forget to make sure your emails look good on mobile devices. Over half of all emails are opened on mobile devices, so spend time optimizing.

Wrap up

Whether you’re relatively new to newsletters or you need a refresher for your next campaign, the tips in this blog will help you create an email newsletter campaign that works.

Keep these three things in mind when putting together email newsletter templates:

  • Make your subject line matter: Don’t skimp on this—it’s what drives email opens.

  • Use newsletter templates as a guide: Make a few templates and test them out.

  • Craft a compelling CTA: Figure out your goal with your campaign. You can include additional links in the newsletter but try to have one focused CTA.

If you keep these things in mind when putting together your email newsletter templates, you should have no trouble creating a campaign that attracts subscribers and gets them clicking. 

Don’t have great tools to craft your email templates? Emma’s drag-and-drop editor will help you put together stunning email newsletter campaigns.

About the Author

Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

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