11 new content ideas to inspire your email marketing


Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or special offer to help you blast right through that nasty case of email marketer’s block. Feel free to take ‘em, tweak 'em, and make 'em your own.



1. Repurpose what you already have: Turn content from your latest webinar or white paper into something more digestible, like an infographic or blog post.

2. Give subscribers a behind-the-scenes look at your company. This could include a recap of your latest office event, a volunteer project your staff recently participated in, the direction you’re planning on heading this year… you name it!

3. Share a case study that features an awesome client successfully (and happily!) using your product or service.

4. Interview an employee or thought leader from your organization, either in a video or a blog Q&A.

5. Co-market with partners. Share their content with your audience, and have them share your content with their audience in exchange. It’s a win-win for both of you!

6. People respond extremely well to numbered lists, so compile a “Top 10” list of helpful tips or product recommendations.

7. Provide a roundup of your most popular blog posts from the last month and send it out in a digest format in case people missed them the first time around.

8. Say “thanks.” Without any other sort of promotion attached, send a simple and sincere thank you to the individuals who support your brand.

9. Invite your email audience to an event you’re hosting, either online or at your brick-and-mortar location.

10. Ask your subscribers for feedback about your product, service, the type of content you’re producing, or your emails themselves.

11. Compile a digest of some of your favorite content from around the web, even if it’s not produced by you or your partners.



Have some other ideas we should add to the list? Let's hear 'em!


About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory
Previous Article
5 super creative email Easter egg hunts
5 super creative email Easter egg hunts

Let’s be honest for a second: Even as an adult, watching from the sidelines as toddlers wildly forage for ...

Next Article
The secret to email success isn't luck
The secret to email success isn't luck

Wouldn’t it be great if at the end of every rainbow was the secret to email marketing success? As marketer...

Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

Get a Demo