You’ve heard us say it again and again: With a whopping ROI of 4300%, email is marketing’s most powerful channel. But how can your brand make the very most of your email program? Here are ten stats to help you develop a smarter strategy for your next send.
As we like to say, you aren’t walking around with a phone anymore: You’re walking around with a mobile inbox (with a phone app).
Since mobile is such a big deal, it’s important to optimize both your emails and the landing pages they point to.
Even just the promise of a video in your email gets people excited and clicking.
Including links to your social sites in your emails is a quick way to up your engagement. But don’t do it for a cheap boost or to skew the numbers you report to your boss – do it because it’s a great way to tell your brand’s story across multiple channels.
To really win with email, you have to be strategic about how you’re communicating with different segments of your audience rather than blasting all of them at once.
With so much opportunity to reach people, inboxes have become more crowded – and competitive – than ever. But if you can make your voice stand out above the rest, there’s a lot of winning to be had.
Though many marketers test their subject lines, testing your "from" name is an important step that's often overlooked.
People share video. If you want to quickly convey a message and your subscribers to tell more people about it, put a video in your email.
You’re not just seeing animated gifs in your inbox because they’re trendy, you’re seeing them because they’re actually working!
If you don’t feel like you’re sending the right content to each subscriber, you’re not alone. Two-thirds of companies want to be better at truly personalizing their marketing – and luckily, today’s technology makes that easier than ever before.
Want to learn how to put these stats to good use in your own email marketing? Check out our content piece 12 of the Smartest Emails to Hit Our Inbox!
About the Author
McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.Follow on Twitter More Content by McKenzie Gregory