10 inspiring quotes for marketers to live by

McKenzie Gregory


Hey friends – ready for a quick dose of inspiration?

All of these smart folks are helping shape the future of marketing, so we gathered some of their best nuggets of wisdom to get you energized and ready to do your best work ever. Scan through their quotes, share your favorites around with the rest of your team, and tattoo the one you like most on your bicep (or write it on a Post-it to stick on your computer – your call).

Their insights will help remind you that at the end of the day, great marketing is about more than just selling stuff. Enjoy!



“People do not buy goods and services. They buy relations, stories, and magic.” - Seth Godin twitter-logo


“There is no more B2B or B2C. It’s H2H: Human to Human.” - Bryan Kramer twitter-logo


"Make the customer the hero of your story." - Ann Handley twitter-logo


"The day you start talking to your audience and it’s about them, that’s the day that business really happens” - Scott Stratten twitter-logo


“If you aren’t a little different than your competition, you’re in trouble.” - Mark Sanborn twitter-logo


“Quality is the best business plan.” - John Lasseter twitter-logo


“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” - Joe Chernov twitter-logo


“Best way to sell something: Don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” - Rand Fishkin twitter-logo


"Increasingly, mass marketing is turning into a mass of niches." - Chris Anderson twitter-logo


"If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger." - Jay Baer twitter-logo



Have a favorite quote about marketing that's not on the list? Share it in the comments section below!


About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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