10 ideas from the world’s best marketers

Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.

Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

Emma shares emails we love to get you in the spirit for email marketing during the holiday season.

Keep this email deliverability checklist handy to remember these best practices and reach your audience when it matters most during the 2020 holiday marketing season.

We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.

We're excited to officially welcome a newcomer to the CM Group family of brands.

A behind-the-scenes look at Emma's newsletter survey results

News from Emma's product team: Introducing security-minded features

Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.

With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.

Follow these eight best practices to create higher ed transactional emails that deserve attention

Use these six tactics to create effective email marketing campaigns for higher ed.

In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.

Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.

Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.

These seven email signup form customization tips are essential to maintaining and growing your mailing list.

How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.