New higher ed guide: 10 Email Campaigns Universities Should Send This Fall

Calling all higher education professionals: This one’s for you!

While we know the past several months have presented challenges for all industries, we’re especially passionate about helping universities pivot their in-person communications to a reliable digital format—Email, of course. 

In fact, 63% of schools plan to move to some form of digital education* this fall, and here’s what one of our customers has to say about how recent events have impacted their priorities: 

"There has been a lot of concern about the length of time it takes to produce a printed piece, as well as what will be going on the world when that does happen. When factoring this into our budget, we decided to pivot our in-person strategies, direct mail pieces, and emergency needs messaging to an email format."
- Amanda Wood, Sr. Director of Communications, Florida State University Foundation

As higher education professionals spend their time navigating important decisions that impact public health, as well as student success and their institution’s wellbeing, we wanted to spend ours by making communicating those decisions as easy as possible.

Introducing a brand-new guide for higher education: 10 Email Campaigns Universities Should Send This Fall.

Here’s what you’ll find inside:

• 10 specific and practical email ideas to send this fall
• Quotes from current students on how they wish their university would communicate
• Inspiration from real universities facing the same challenges as you

About the Author

Kaitlin Wernet is a content specialist on Emma's marketing team. When she's not restraining herself from using too many exclamation points or grabbing one more La Croix from the office kitchen, she can be found working on her first book or planning her next big travel adventure.

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