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  • Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season

    Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday season

    Here are our deliverability recommendations for email senders as they prepare for Apple's Mail Privacy Protection during the 2021 holiday season.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • Introducing Email Academy — a free learning platform for marketers

    Introducing Email Academy — a free learning platform for marketers

    We've got a new resource to share with you! Email Academy, a free online resource for marketers to level up their email marketing skills, brought to you by Campaign Monitor.

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  • A Guide to navigating Apple’s email data privacy

    A Guide to navigating Apple’s email data privacy

    Emma provides an overview of Apple’s Mail Privacy Protection and explains how the evolving data privacy landscape will impact digital marketing.

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  • 2021 holiday marketing preparedness guide

    2021 holiday marketing preparedness guide

    The results are in: To provide insight about what marketers are planning for holiday season 2021, Emma conducted an email marketing survey across a variety of organizations.

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  • Why Black people are top consumers but lack wealth

    Why Black people are top consumers but lack wealth

    Marketers want people to buy, but we want our products and services to improve the lives of the people who use them. Where does this financial discrepancy lie in the Black Community?

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  • Deliverability Insights: What is BIMI and what you need to know about it

    Deliverability Insights: What is BIMI and what you need to know about it

    Dive into BIMI and its implementation requirements, then learn how Emma customers can get jump start this effort by authenticating their emails with DKIM and DMARC.

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  • 3 features your fitness brand needs in an ESP

    3 features your fitness brand needs in an ESP

    Every email sent is another opportunity to stay both relevant and genuine to their lifestyle. This is where the magic of a quality ESP comes into play.

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  • Deliverability Insights: Helping your emails land in the inbox

    Deliverability Insights: Helping your emails land in the inbox

    If you're wondering about the differences between Email Deliverability and Email Delivery, this month's Deliverability Insights article is for you.

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  • Leading a diverse and inclusive marketing team

    Leading a diverse and inclusive marketing team

    You want a more diverse team. So how do you lead that team in a way that promotes equity and success? Here’s how.

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  • How employers abuse minorities in white spaces

    How employers abuse minorities in white spaces

    Companies without an evolving Diversity, Equity, and Inclusion core can cause harm to their employees. Here’s how.

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  • Getting back to The Office

    Getting back to The Office

    We asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest...

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

    Get a Demo
  • Emails we love: Pride Edition

    Emails we love: Pride Edition

    June is finally here and while the weather is hot, these emails are even hotter...

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  • Deliverability Insights: Common email authentication protocols

    Deliverability Insights: Common email authentication protocols

    An overview of the common email authentication protocols and what steps an email sender can take to help their emails reach their audience.

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  • How to use forms without landing in the spam folder

    How to use forms without landing in the spam folder

    Before adding forms to your marketing toolbox, be sure you understand the best uses of them in email campaigns and how to stay out of the spam folder.

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  • Why DEI is a key differentiator for your marketing strategy

    Why DEI is a key differentiator for your marketing strategy

    71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy.

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  • Drive urgency with LiveTimer in your email

    Drive urgency with LiveTimer in your email

    Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results.

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  • Increase open rates with this tip from Hollywood

    Increase open rates with this tip from Hollywood

    If your subject lines tell the whole story, subscribers may not see a reason to open the email. Follow these email best practices to increase opens.

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  • What's new with Emma?

    What's new with Emma?

    April 2021 Updates

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  • How to re-engage bored email subscribers

    How to re-engage bored email subscribers

    If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens.

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  • How to grow a nonprofit email list and reap the rewards

    How to grow a nonprofit email list and reap the rewards

    Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.

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