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  • What to look for in your email campaign preview

    What to look for in your email campaign preview

    Performing an email campaign preview is essential to tweaking your emails before sending them out. Make sure to test these 6 elements before hitting send.

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  • What KPIs to measure against in your email marketing

    What KPIs to measure against in your email marketing

    Email analytics can be difficult to monitor without the right tools. If you had to monitor certain KPIs what would they be? See which metrics we suggest.

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  • Top 8 designer tools from industry experts

    Top 8 designer tools from industry experts

    Imagery is vital when it comes to digital marketing. Here are 8 designer tools from the experts to up your visual designs!

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  • Is 2019 a good year to use Twitter for business?

    Is 2019 a good year to use Twitter for business?

    Using Twitter for business offers a number of marketing opportunities for brands on social media—but is it right for you?

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  • How to increase restaurant sales with email marketing

    How to increase restaurant sales with email marketing

    Increasing email marketing sales for your restaurant business is just four easy tips away.

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  •  How to ensure your newsletter format converts

    How to ensure your newsletter format converts

    Drive conversions with a few simple adjustments to your email newsletter format – it's easy and effective.

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  •  How to drive growth with your franchise email campaigns

    How to drive growth with your franchise email campaigns

    Boost growth and drive sales with your next franchise email campaign – just follow our helpful tips.

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  • How to create irresistible re-engagement emails

    How to create irresistible re-engagement emails

    Re-engagement emails are an important part of your email marketing strategy. Learn how to create irresistible re-engagement emails that will boost your engagement and profits.

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  • How to choose a color scheme that increases email conversion rate

    How to choose a color scheme that increases email conversion rate

    Did you know your email's color scheme has a bearing on your conversion rates? Colors don't just beautify your emails, they influence reader engagement. Find out more here.

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  • Digital advertising: When to outsource and when to use in-house

    Digital advertising: When to outsource and when to use in-house

    Digital advertising is a critical component of every business. But knowing when to keep it in-house and when to outsource can be tricky. This post looks at how you can decide.

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  • Create call-to-action designs that cross the finish line

    Create call-to-action designs that cross the finish line

    Your email’s call-to-action design can make or break your email marketing strategy. Learn how to design effective CTAs that help readers cross the finish line.

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  • Crafting a B2B email marketing strategy that hits your goals

    Crafting a B2B email marketing strategy that hits your goals

    B2B email marketing strategies are unlike your usual B2C email ones. Here’s how you can craft a B2B email marketing strategy that will help you hit all your goals.

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  • 7 email campaign tactics to win over Gen Z

    7 email campaign tactics to win over Gen Z

    Gen Z differs from millennials in several key areas. Here’s what you need to know before designing an email campaign for this unique group.

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  • 12 of the best email marketing tactics to win over millennials

    12 of the best email marketing tactics to win over millennials

    Millennials aren’t taking salesy or fake content from brands anymore. Here’s how to create the best email marketing campaigns for younger subscribers.

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  • Piggy-backing a lead nurturing strategy on your PPC campaign

    Piggy-backing a lead nurturing strategy on your PPC campaign

    Leads who found your brand through PPC require special attention. You need to develop a specialized lead nurturing strategy. Our tips and tricks can help.

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  • Your email newsletter is no longer important—it's vital: 11 reasons why

    Your email newsletter is no longer important—it's vital: 11 reasons why

    In this guest post, Ann Handley covers 11 reasons why email newsletters take center stage in any marketing mix, and how to make sure it stays relational and effective.

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  • 9 things to look for in a best email service provider

    9 things to look for in a best email service provider

    Investing in an email service for your business is a big step. These 9 tips will help ensure you're stepping in the right direction with your email marketing.

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  • How to master natural language in your email newsletters

    How to master natural language in your email newsletters

    Natural language is a critical component of a newsletter. Here’s how you can make your campaigns more effective using approachable language.

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  • Emma’s heading to Digital Summit Seattle

    Emma’s heading to Digital Summit Seattle

    We're kicking off the Digital Summit circuit with Seattle, and we can't wait to see you there! In this post we talk about booth and presentation details you can expect from Emma.

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  • Ramp results with six customer segmentation tricks

    Ramp results with six customer segmentation tricks

    You’re probably already using customer segmentation, but are you getting the results you’re looking for? See how you can improve engagement with these segmentation tricks.

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