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  • Emails We Love: The birthday edition

    Emails We Love: The birthday edition

    In this edition of Emails We Love, we see what companies are sending the best birthday emails and break down exactly what makes them so great.

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  • When to use an animated GIF in email marketing

    When to use an animated GIF in email marketing

    GIFs aren’t just for responding to your friends on Facebook. Here’s how (and when) to use an animated GIF in your email campaigns for maximum reader engagement.

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  • Email-safe fonts: How to stay compatible and on-brand

    Email-safe fonts: How to stay compatible and on-brand

    It’s important to use email-safe fonts to ensure your message is delivered, but there are actually a number of things to consider when choosing that perfect text.

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  • 9 ways to integrate your CRM and email marketing software

    9 ways to integrate your CRM and email marketing software

    Your CRM and email marketing software are powerful alone. Together, they create new ways for you to level-up with relevant content for your subscribers. Here’s how.

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  • What makes an email bounce? What marketers need to know

    What makes an email bounce? What marketers need to know

    Frustrated with that growing email bounce rate? Don’t let it get to you. Here’s what each of your bounces means and what to do with the ones on your nerves.

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  • How to target email subscribers on mobile

    How to target email subscribers on mobile

    There’s a good chance that a majority of your subscribers read email on smartphones. Here’s how to target email subscribers on different mobile devices.

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  • Start with these email design guidelines for 2019

    Start with these email design guidelines for 2019

    Are you looking to take your email marketing campaigns to the next level in 2019? Here are 5 email design guidelines you absolutely must follow this year.

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  • 15 of the best ideas for a successful social media campaign

    15 of the best ideas for a successful social media campaign

    Struggling from Facebook burnout? We’ve got 15 of the best ideas for a successful social media campaign right here to engage your audience in refreshing ways.

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  • Own a franchise? 6 tips to create your next email campaign

    Own a franchise? 6 tips to create your next email campaign

    Create email campaigns for your franchise locations easily with these tips. Cater to multiple email campaigns while not adding more to your to-do list.

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  • Email Showdown: Lululemon Vs. Outdoor Voices

    Email Showdown: Lululemon Vs. Outdoor Voices

    In this edition of Email Showdown, it's a battle between athleticwear companies during one of their busiest seasons of the year. Who will come out on top?

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  • How to add a newsletter sign-up to your Facebook page

    How to add a newsletter sign-up to your Facebook page

    Emma explores how to integrate your email marketing strategy with social media and how to add a newsletter sign-up to your Facebook page.

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  • 7 email designs to inspire your 2019 campaigns

    7 email designs to inspire your 2019 campaigns

    Emma collected seven emails with great design to inspire you for your own email marketing campaign.

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  • The benefits of plain text email marketing

    The benefits of plain text email marketing

    While most email marketers prefer HTML for their messages, there are many benefits to using plain text marketing.

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  • Email marketing funnels: What they are and how to leverage them

    Email marketing funnels: What they are and how to leverage them

    Emma defines email marketing funnels and how you can use them to maximize conversion and engagement with your consumers.

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  • What are lead magnets and why do they matter?

    What are lead magnets and why do they matter?

    Creating lead magnets is a great way to draw new customers to your brand and introduce them to your product. Emma explores the best ways to get started.

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  • The top 7 landing page builders: How do they stack up?

    The top 7 landing page builders: How do they stack up?

    Landing pages can be incredibly helpful tools for capturing leads and encouraging conversions. Emma explores some of our favorite tools to help you create your own landing page.

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  • Inside the Inbox: A design expert shares his top email must-haves

    Inside the Inbox: A design expert shares his top email must-haves

    Emma's design services lead Logan Baird talks his personal inbox, the elements for an effective email, and the marketing opportunities brands are missing out on.

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  • [Infographic] Mapping your subscriber experience

    [Infographic] Mapping your subscriber experience

    How do you begin mapping your subscriber experience? Find out with this infographic.

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  • CSS in HTML emails: What you need to know to get started

    CSS in HTML emails: What you need to know to get started

    Just because there can be issues with CSS in HTML emails doesn’t mean you should abandon efforts to use it.

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  • Your guide to audience segmentation for email marketing

    Your guide to audience segmentation for email marketing

    Emma walks through everything you need to know about audience segmentation for your email marketing strategy.

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