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  • Introducing Emma, a Campaign Monitor Company

    Introducing Emma, a Campaign Monitor Company

    Today, we're excited to share that Emma and Delivra have officially become a part of the Campaign Monitor family of brands.

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  • Evolving your email audience to combat churn

    Evolving your email audience to combat churn

    Email marketers know it's normal for their audience to churn over time. But instead of focusing purely on list growth, here's how to combat churn by keeping more subscribers around for the long haul.

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  • 4 ways to automate student outreach with email

    4 ways to automate student outreach with email

    When you pair Emma with Zapier, you can do things like automatically following up with personalized messages to students who meet certain criteria. And you don't need to be tech savvy to get it done.

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  • How to increase average spend per customer using email

    How to increase average spend per customer using email

    Existing customers are one of the largest untapped resources in marketing today. Here's how to nurture them effectively and increase revenue with email marketing.

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  • 4 simple ways to boost email engagement

    4 simple ways to boost email engagement

    Has your subscriber engagement experienced a bit of a dip? Here are a few of our favorite go-to strategies when our email audience needs a bit of a nudge.

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  • Using Wi-Fi marketing to power email list growth

    Using Wi-Fi marketing to power email list growth

    Learn how brick-and-mortar businesses can utilize Wi-Fi marketing to capture more email subscribers, track behavior over time, and deliver more relevant messaging.

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  • Why does email accessibility matter?

    Why does email accessibility matter?

    Learn how to design accessible emails so everyone can easily understand your message, regardless of disabilities or assistive devices.

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  • How to write a great email subject line

    How to write a great email subject line

    Quick tips for writing the best email subject lines and getting higher open rates.

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  • Why automation is a must-have for university marketers

    Why automation is a must-have for university marketers

    Learn how email marketing automation can help higher ed marketers make the most of their limited resources and scale their efforts campus-wide.

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  • How to advocate for the value of email marketing

    How to advocate for the value of email marketing

    When your decision-makers don't know much about email, it can be a tough sell to get the resources you need to do it right. Here are stats to help you advocate for marketing's most powerful channel.

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  • New features from Emma to help with GDPR

    New features from Emma to help with GDPR

    Today, we’re excited to walk through new GDPR-related changes inside your Emma account.

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  • 4 tips to engage alumni more effectively with email

    4 tips to engage alumni more effectively with email

    Here's why a marketing strategy that integrates email with other channels is the best way to nurture alumni from initial invite to event attendance.

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  • Design Matters: An interview with branding expert Debbie Millman

    Design Matters: An interview with branding expert Debbie Millman

    Debbie Millman, the host of podcast Design Matters, shares her thoughts on authenticity and vulnerability in branding.

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  • 5 major challenges franchise marketers face

    5 major challenges franchise marketers face

    Franchise marketers know that their job comes with a set of unique challenges. Here are some of the best ways to solve them.

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  • How Choice Paradox is killing your email click rates

    How Choice Paradox is killing your email click rates

    If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...

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  • How to write email copy that converts

    How to write email copy that converts

    As a writer, it hurts to say this: But in the email marketing world, copy is the red-headed step child. People love to play with design (the cute, lovable baby) and experiment with tools like...

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  • How to get started with video marketing

    How to get started with video marketing

    There are so many options for video today—and so many brands doing it poorly— that it can be difficult to know where to start and how to stand out. Enter Amy Landino.

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  • 5 essential lessons we learned at Marketing United 2018

    5 essential lessons we learned at Marketing United 2018

    Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.

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  • 3 steps to go beyond the basic email newsletter

    3 steps to go beyond the basic email newsletter

    New to email marketing, or need to refresh your strategy? Here are three ways to level up your game and go beyond the basic newsletter.

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  • How to drive conversions with content marketing

    How to drive conversions with content marketing

    Even if your primary goal as an email marketer is to generate sales, you should still be using content to help you get there. Here's how.

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