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  • The robots are coming. Should creatives freak out?

    The robots are coming. Should creatives freak out?

    You've heard that the robots are coming. You’ve heard that they're already into tasks that we thought only humans could do. And that they will take on more jobs that we thought only humans could do.

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  • How to make a big impact with an awareness campaign

    How to make a big impact with an awareness campaign

    Running a brand awareness campaign is a marathon, not a sprint. Here are some tips to help ensure that you reach the finish line successfully in your next campaign.

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  • Learn to craft the perfect donation message (with examples)

    Learn to craft the perfect donation message (with examples)

    Garnering financial support for your cause is no easy task. Here are some donation messages (examples and strategies) to help you succeed in your next campaign.

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  • A helpful preflight checklist for email campaigns

    A helpful preflight checklist for email campaigns

    Email marketers, you're going to want to keep this one at your desk.

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  • 3 Creative ideas to kickstart your 2019 holiday email marketing

    3 Creative ideas to kickstart your 2019 holiday email marketing

    With the holidays only a few short months away, it's time to kickstart your 2019 holiday email marketing planning. We've got 3 examples to help spark your creativity.

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  • What is admissions tracking software and why should I care?

    What is admissions tracking software and why should I care?

    Admissions tracking software can help many departments across higher education facilities. Here's how your email marketing team can benefit from this software.

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  • When to set up trigger emails (plus examples)

    When to set up trigger emails (plus examples)

    Check out these triggered email examples and learn how you can set up an automated email marketing campaign. Boost customer retention rate with trigger events!

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  • How to marry online enrollment management with email marketing

    How to marry online enrollment management with email marketing

    Are you looking for ways to improve your online enrollment management? Email marketing is a great way to help recruit and retain students for institutions

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  • The ultimate guide to email subject lines (plus best practices)

    The ultimate guide to email subject lines (plus best practices)

    Here is a comprehensive compilation of the email subject line best practices that you can consult to create effective and engaging first impression content for your emails.

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  • The most engaging and effective retail email subject lines

    The most engaging and effective retail email subject lines

    Retail email subject lines make huge contributions to the success of email marketing campaigns, which is why it’s important to make them as effective and engaging as possible.

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  • How you can build an effective fundraising email template

    How you can build an effective fundraising email template

    Designing fundraising email templates is a valuable skillset that a marketer in higher education needs to work on. That's why we are sharing 5 design tips to keep in mind.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • Inspiration: 5 of our favorite email copywriting examples

    Inspiration: 5 of our favorite email copywriting examples

    Copywriters suffer from writer's block, and without some inspiration, it can be hard to climb out. That's why we're sharing 5 of our favorite email copywriting examples.

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  • Higher ed: How to use email to grow your online registration

    Higher ed: How to use email to grow your online registration

    Email marketing plays a vital role when trying to increase registration for higher education. Here are 4 tips to help you target Gen Z with your next email campaign.

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  • 4 Inspiring fall fundraiser ideas for back-to-school

    4 Inspiring fall fundraiser ideas for back-to-school

    Back-to-school season is upon us and we've got 4 real-world fall fundraiser ideas for school to help jumpstart your fundraising activities.

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  • How to grow your email list for free: Tried-and-true tactics, tips, and tricks

    How to grow your email list for free: Tried-and-true tactics, tips, and tricks

    Sleepy subscribers or stagnant emails? Learn how to grow email lists for free with these tricks that will ensure engaged subscribers for your future campaigns.

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  • How to craft the best email subject line with a keyword checker

    How to craft the best email subject line with a keyword checker

    Craft emails your subscribers can’t resist with an email subject line keyword checker. Learn what and how to use one successfully for your next email marketing campaign.

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  • Get the most out of Cyber Monday with these email campaign tips and tricks

    Get the most out of Cyber Monday with these email campaign tips and tricks

    Cyber Monday is one of the busiest times of the year for email marketers and customers alike. Here are a few tips to help you make your emails stand out from the crowd

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  • Best practices for alumni fundraising (plus strategy tips)

    Best practices for alumni fundraising (plus strategy tips)

    Raising funds for universities can be a bear. That’s why we’ve created this guide to help you with some alumni fundraising strategies to drive more donations.

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  • How to find and use email-supported fonts for design and readability

    How to find and use email-supported fonts for design and readability

    Are you looking to kick your email campaigns up a notch? Catch your subscriber’s eyes by using email-supported fonts to improve your design and readability.

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  • How to set up Happy Birthday automation emails that get results

    How to set up Happy Birthday automation emails that get results

    Happy birthday automation emails are a great way to celebrate and convert customers. Automation streamlines this process for you. Find out how to set it up!

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