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  • What we got wrong (and right) with our email marketing predictions for 2018

    What we got wrong (and right) with our email marketing predictions for 2018

    Revisiting our email marketing predictions for 2018—what we got right, wrong, and what you can expect to see more of in 2019.

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  • Win the Inbox: 4 ways to build customer relationships with email

    Win the Inbox: 4 ways to build customer relationships with email

    Email marketing is all about building relationships, and Emma shows you four ways to make sure you're maintaining connections through customers' inboxes.

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  • How to excel at event email marketing (and 6 mistakes to avoid)

    How to excel at event email marketing (and 6 mistakes to avoid)

    Email marketing can be your best friend or worst enemy when it comes to planning events. Emma shows you how to use it to your advantage and fill the seats of your next big event.

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  • 7 statistics that prove email marketing works for younger demographics

    7 statistics that prove email marketing works for younger demographics

    Emma shares 7 statistics that provide email marketing for younger demographics works, and what you can do to reach millennials and the generations that follow them.

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  • Why do people unsubscribe from email marketing campaigns?

    Why do people unsubscribe from email marketing campaigns?

    Emma explains why people unsubscribe from email marketing campaigns, and what you can do to make sure they're still reading your messages.

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  • Send cadence: The latest data on how often to send emails

    Send cadence: The latest data on how often to send emails

    When creating an email marketing strategy, it's important to determine the best time and how often to send your emails. Emma walks you through the latest data on email frequency to help.

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  • 6 tips for creating a holiday email marketing plan

    6 tips for creating a holiday email marketing plan

    The holidays can be a make-it-or-break-it time for marketers, so Emma is here sharing six tips for creating a holiday email marketing plan that increases customer engagement and happiness.

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  • 11 email subject line mistakes to avoid at all costs

    11 email subject line mistakes to avoid at all costs

    Subject lines serve as your email marketing first impressions, so it's important to get it right. Emma walks you through 11 mistakes you can learn from and prevent in your own strategy.

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  • Win the Inbox: Email marketing tactics you should retire yesterday

    Win the Inbox: Email marketing tactics you should retire yesterday

    Despite email marketing's evolution, there are outdated practices marketers continue to use.

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  • 6 unexpected real estate marketing ideas for email

    6 unexpected real estate marketing ideas for email

    Email marketing can be a huge advantage for those in the real estate industry, which is why Emma has compiled ideas specifically geared toward realtors and their customer relationships.

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  • Our favorite #GivingTuesday email examples

    Our favorite #GivingTuesday email examples

    Nail down your #GivingTuesday email strategy with some inspiration from our favorite examples.

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  • 10 brilliant email examples for Cyber Monday 2018

    10 brilliant email examples for Cyber Monday 2018

    Cyber Monday is one of the biggest email marketing days of the year. Here's some inspiration for your Cyber Monday 2018 sends.

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  • 11 email acquisition best practices for email marketing

    11 email acquisition best practices for email marketing

    There are many ways you can cultivate a strong, healthy list using simple email acquisition best practices.

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  • The top 7 dos and don’ts of targeted email advertising

    The top 7 dos and don’ts of targeted email advertising

    By covering seven dos and don'ts of targeting email advertising, Emma teaches you how to create and maintain an email strategy that works.

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  • Email marketing attribution: How to measure the impact of your email efforts

    Email marketing attribution: How to measure the impact of your email efforts

    How can you use email marketing attribution to calculate metrics that matter?

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  • 21 festive emails to inspire your holiday marketing strategy

    21 festive emails to inspire your holiday marketing strategy

    From Thanksgiving to Christmas and everything in-between, Emma shares 21 holiday emails to inspire your company's holiday email marketing strategy.

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  • Inside the Inbox: A fitness studio manager flexes her favorite emails

    Inside the Inbox: A fitness studio manager flexes her favorite emails

    Emma asked a fitness studio manager to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.

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  • 5 plain text email best practices for digital marketers

    5 plain text email best practices for digital marketers

    Looking for ways to maximize your plain text emails? Emma walks you through five best practices for plain text emails that will take your digital marketing to the next level.

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  • 5 of the best email marketing campaigns we could find

    5 of the best email marketing campaigns we could find

    Emma gives a round-up of the five best email marketing campaigns we could find. Take a look to gain inspiration for your own email marketing campaigns.

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  • The top challenges with email marketing in Outlook (and how to solve them)

    The top challenges with email marketing in Outlook (and how to solve them)

    Emma walks you through the top challenges email marketers face when sending emails to clients who use Outlook, and provides several tips for how to solve them.

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