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  • The email design process: Q&A with Emma’s Art Director, Tylor Loposser

    The email design process: Q&A with Emma’s Art Director, Tylor Loposser

    Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

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  • Turning an idea into a purposeful mission

    Turning an idea into a purposeful mission

    Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

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  • Emails we love: The holiday edition

    Emails we love: The holiday edition

    Emma shares emails we love to get you in the spirit for email marketing during the holiday season.

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  • The official deliverability checklist for 2020 holiday marketing

    The official deliverability checklist for 2020 holiday marketing

    Keep this email deliverability checklist handy to remember these best practices and reach your audience when it matters most during the 2020 holiday marketing season.

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  • Introducing: The 2020 Higher Ed Email Benchmark Report

    Introducing: The 2020 Higher Ed Email Benchmark Report

    We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

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  • How to reach and engage alumni with email marketing

    How to reach and engage alumni with email marketing

    With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.

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  • Selligent joins CM Group family of brands

    Selligent joins CM Group family of brands

    We're excited to officially welcome a newcomer to the CM Group family of brands.

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  • Survey says quality over quantity: Key takeaways from our subscribers

    Survey says quality over quantity: Key takeaways from our subscribers

    A behind-the-scenes look at Emma's newsletter survey results

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  • The only one in the room: Being a Black woman in marketing

    The only one in the room: Being a Black woman in marketing

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  • What's new with Emma?

    What's new with Emma?

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  • Security-Minded features from Emma

    Security-Minded features from Emma

    News from Emma's product team: Introducing security-minded features

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  • Want to engage your audience and grow your brand? Try Emma’s robust, easy-to-use product today.

    Get a Demo
  • Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.

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  • Our favorite online marketing tools you need to try today

    Our favorite online marketing tools you need to try today

    With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.

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  • How to create better transactional emails in higher ed

    How to create better transactional emails in higher ed

    Follow these eight best practices to create higher ed transactional emails that deserve attention

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  • 6 tactics for successful higher ed email marketing

    6 tactics for successful higher ed email marketing

    Use these six tactics to create effective email marketing campaigns for higher ed.

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  • The complete guide to segmentation best practices for universities

    The complete guide to segmentation best practices for universities

    In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.

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  • How to manage brand consistency in email marketing

    How to manage brand consistency in email marketing

    Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.

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  • How to use dynamic email content for lead generation

    How to use dynamic email content for lead generation

    Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.

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  • Best practices for email signup forms that work (plus examples)

    Best practices for email signup forms that work (plus examples)

    These seven email signup form customization tips are essential to maintaining and growing your mailing list.

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  • 5 email marketing tips for remote teams

    5 email marketing tips for remote teams

    How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.

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