Automation

We put top brands head-to-head to see who does the best email marketing.

  • 4 emails you should be automating

    4 emails you should be automating

    Create personalized emails that customers want. Emma offers email automation tools to send hyper-targeted messages to the right person at the right time.

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  • 9 things to stop, start, and keep doing with email

    9 things to stop, start, and keep doing with email

    Smart marketers know they should continually keep an eye on their email strategy. Learn which practices—from automation to segmentation and more—you should stop, start, and keep doing with email.

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  • Moving beyond the basics of email automation

    Moving beyond the basics of email automation

    You have the email automation essentials (like welcome and birthday messages) down. Now, let's explore more advanced automation capabilities and what they can mean for their business.

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  • What's missing from your email strategy?

    What's missing from your email strategy?

    Does your email marketing strategy need some improvement? Here's a step-by-step guide to identifying the gaps, from automation to testing.

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  • How to create an effective welcome series

    How to create an effective welcome series

    Check out this five-step guide to crafting the best experience for new email subscribers

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  • 15 stats that will make you rethink your email automation strategy

    15 stats that will make you rethink your email automation strategy

    Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...

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  • Deliver the perfect follow-up email. Automatically.

    Deliver the perfect follow-up email. Automatically.

    One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the...

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  • Advanced Automation, powered by Emma

    Advanced Automation, powered by Emma

    It seems like everywhere you turn in the marketing world, people are talking about how to get the most from automation. And hey, we’re no different. But there’s a disconnect between the amount of...

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  • Why automation is a must-have for university marketers

    Why automation is a must-have for university marketers

    Learn how email marketing automation can help higher ed marketers make the most of their limited resources and scale their efforts campus-wide.

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  • How automation can take your email to the next level

    How automation can take your email to the next level

    Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like,...

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  • Email showdown: Netflix vs. Hulu

    Email showdown: Netflix vs. Hulu

    Move over, cable. Streaming is officially king. And now that binge-watching hours upon hours of your favorite shows has become socially acceptable, services like Netflix and Hulu are an integral...

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  • Email showdown: Uber vs. Lyft

    Email showdown: Uber vs. Lyft

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  • Email showdown: Broncos vs. Panthers

    Email showdown: Broncos vs. Panthers

    Right now, the internet is abuzz about one of the biggest sporting events of the year. You know the one…the game that shall not be named. Though “The Big Game" is still a few days away, as far as...

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  • How a major nonprofit used automation to quadruple ticket sales

    How a major nonprofit used automation to quadruple ticket sales

    Like many event-based organizations, one of the State Fair of Texas’s primary goals is to sell tickets. And email is their go-to method for reaching their massive, diverse audience.

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  • 5 automated emails smart marketers send

    5 automated emails smart marketers send

    If you're in the marketing game, you already know that automation is key to reaching the right audience at the right time. But do you know which automated emails will get you the biggest bang...

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  • 21 must-know email automation stats

    21 must-know email automation stats

    It's no secret that we've been talking a lot about automation around these...

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